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Shopify estratégia de preços: Como manter-se rentável

Executando uma loja de Shopify parece uma boa ideia para muitos, Mas manter aquela loja rentável é algo que muitos recém encontrados (e até mesmo temperado) luta de proprietários de comércio electrónico com. Você vê sem uma estratégia adequada de preços rentável, sua loja de comércio eletrônico rapidamente vai acabar custando-lhe mais dinheiro do que você faz.

But there are various strategies the best e-commerce owners utilise to ensure their store remains profitable.

Neste post, we’re going to show you a four-step framework you can use to ensure your new store is profitable, or increase the current profit levels you currently get.

Você vai aprender:

  1. Why knowing your outgoings helps you set healthy margins your customers are willing to pay
  2. How to increase your product’s pricing by using clever branding activities
  3. Why and how you need to drive a significant amount of traffic to your site to increase overall traffic
  4. The importance of implementing tactics that increase your average order value.

Know your outgoings

Before you even think about your profit, you really need to understand your outgoings. When you have a clear idea of your various despesas de negócio de comércio eletrônico, you’ll have a much stronger idea of what price point you should price your products at.

Shopify estratégia de preços

Fonte: https://rebrand.ly/shopify39523

Para começar, Shopify offers three different pricing plans for you to choose from.

Most people start off with the basic plan and only move onto the more advanced (and expensive) plans once they start to scale their store.

This strategy makes sense because there is no point paying for additional services and features that you won’t ever actually use.

And although Shopify offers all their users a 14-day free trial to help them get started, the first expense you’ll have to factor in is the price of your Shopify hosting.

Então, as long as your store makes more than $29 a month and you have no other outgoings, you’ll run a profitable store.

But you know as well as many, simply using Shopify alone won’t translate into a well-formed, e-commerce store and at best, you’ll look amateur.

That’s why the best e-commerce owners, couple Shopify with a range of different tools to help them market and sell more products.

Inventário

You need to manage your stock somehow and one of the best ways to do this is through an inventory management software. This software will allow you to have a solid idea of what products you have available so you don’t end up with unhappy customers.

Shopify Profitable Pricing Inventory Extensions

Fonte: https://www.veeqo.com/pricing

Veeqo pricing starts from £125 a month, so it’s probably an investment you want to make when you’re further in your e-commerce journey.

Handy note: Se você está apenas começando, see if you can handle your stock at home. Yes it’ll be a lot more time consuming having to manage and maintain all your stock, but it’ll save you money and allow you more room to grow.

Frete, returns and refunds.

If you want to keep your store profitable think seriously about how you plan to ship your products and where to.

It goes without saying that international shipping is a lot more expensive for you than simply domestic shipping options.

And if you want to offer site-wide free shipping you should factor that additional cost into your plan.

You also need to think about how you want to handle refunds. Studies have shown that e-commerce stores who don’t offer refunds, exchanges or returns see a lower conversion rate than those that do.

But alongside that, you need to consider the cost of this to you. By offering free refunds, you might find that you also need to increase your prices to support the potential set back for you.

Marketing and design

Em um mundo ideal, you’ll have all the necessary skills to run a successful e-commerce store, but in many cases, there are specific tasks that you might need to outsource. Maybe you’re not quite qualified in design as you’d like to be. Or perhaps you’d like a custom video made to showcase your product’s features.

Other outgoings to consider:

But those aren’t the only outgoings you need to consider. Tasks like:

  • Choosing an affordable, but secure payment gateway
  • Warehousing
  • Business insurance
  • Impostos
  • Salaries for potential staff
  • Facebook advertising or google shopping advertising

Set the right margins

The simplest ways to calculate your margins is to take the total cost of you acquiring your products from the cost you sell them at. When you implement the right data-driven pricing strategy you can quickly catch up and even overtake the best of your market.

Se isso vai te custar $5 to manufacture each product and you sell them for $50 um pedaço, you have really good margins.

Obviamente, this doesn’t take into account the other ongoing business expenses we mentioned earlier.

Por esta razão, you should try to make sure your margins take into account the other outgoings you’ll have to make.

Se isso vai te custar $5 to manufacture your product and you sell it for $10, you might assume that your margins are good because you make $5 for every product sold.

But when you add up the total cost of running your business, you’ll quickly realise how easily your margins are eaten up by things you might not have even considered.

When this becomes the case, Você tem duas opções:

  1. Find a way to manufacture your product for less money.
  2. Improve your businesses brand perception to increase the price of your products.

Increase pricing with branding activities to drive traffic to your store

Algumas pessoas criam armazéns gerais quando elas começam com Shopify. Isso é bom, mas a dificuldade em que você vai correr é como fazer sua loja se destacar do resto. Como você mostra as pessoas deveriam comprar de você e não outra pessoa inteiramente?

Isso é onde a marca entra em jogo. Uma loja com identidade de marca top é capaz de cobrar um preço premium, comparado a uma loja genérica que parece semelhante ao resto.

Marca eco solo loja

Este é o exemplo perfeito. Esta loja vende eco solo. Esta página de produto é na verdade em sua homepage, Mas porque ter entrado direto e tentou convencê-lo a comprar, Não há nenhuma chance de conhecer quem eles são como uma empresa e porque você deve comprar com eles.

Macacos Myko marcagem com ferro quente

Fonte: https://www.monkeysoil.com/en/

Compare isso com essa outra loja que também vende eco solo. Eles criaram uma imagem de marca muito forte que destaca não só quem eles são, mas porque eles são os melhores para comprar de.

Aumentar o valor médio da ordem

Aumentando seu valor de ordem média, Você acaba de gerar mais receita por cliente, do que você normalmente. Isto significa que você finalmente acabar gastando menos dinheiro por dólar conquistados.

Pense nisso como este:

Suponha que você usar o Instagram anúncios para clientes da unidade diretamente para uma de suas páginas de produto ou categoria.

Agora vamos dizer custa-lhe $10 para adquirir um cliente.

Se você conseguir 10 Os clientes e eles cada um passaram... $100, Você fez $1000, Agora você precisa menos do $100 demorou para você adquiri-los em primeiro lugar.

Então total lucro = $900

Agora, Imagine se você aumentou o valor médio da ordem. Neste caso, Você obter 5 clientes, chegando ao seu site, and they each spend $300

You’ve made $1500, and when we minus the $50 it took to acquire those customers, your total profit is $1450.

No exemplo acima, with fewer customers, you’ve managed to generate more profit.

If you’re looking for ways to increase your average order value, think about ways you can show related products people might be interested in.

Amazon does this well by showing you ideas for products that are frequently bought together.

Related Products Amazon

Shopify profitable pricing final thoughts

Whether you’re looking to improve your current store, or get started on the right track, if you’re not thinking about profit first when it comes to your e-commerce store, you’re inevitably going to leave money on the table.

And that money is money you deserve. Afinal de contas, you’ve worked hard to make sure you’ve chosen the right products and set your store up in the right way.

What strategies do you have in place to ensure your Shopify store remains profitable? Deixe um comentário abaixo.

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