Pricing 101: Revenue Management and Dynamic Pricing
In the world of e-commerce, you’re bound to come across terms that might initially be unfamiliar to you. You could potentially misunderstand or even misuse these terms. Doing so can be detrimental to the runnings of your business. So in this post, we’re going to look at three advanced e-commerce terms and understand what they …
E-Commerce Newsletters: How to Write the Converting Headline
Today, grabbing your customers attention while they scroll through their never-ending inbox is quite challenging. That’s why creating the perfect newsletter headline, the one that grabs your customers attention and engages with them, is crucial for a successful email marketing campaign. Crafting the perfect newsletter headline can increase your conversion rate by 52% but …
Price Increases: How to Increase Prices Without Annoying Customers
In a world where increased revenues are everything for your e-commerce store, you might have toyed with the idea of increasing the prices of your products. Only, you perhaps haven’t fully dived in yet because you’re worried that increasing prices might lead to alienating customers. In some cases, you need to increase your prices simply …
E-Commerce Blogging: Best Practices and Mistakes to Avoid
As an e-commerce brand, your goal is to drive as much targeted traffic as you can to your store—most of which, ideally, should turn into paying customers. You can initiate this by going after paid traffic, which can bring in instant traffic. However, this does require a substantial budget and you need to get it …
Multi-Currency E-Commerce: Selling in More Than one Currency
The world is becoming increasingly smaller. What was once a wild fantasy is now a reality. Shopper can theoretically buy something from an American vendor and have it sent to them in Europe. For e-commerce vendors, this means the pool of potential customers increases. You now have access to the entire world – and not …
Pricing Strategy Teardown: Toys and Games Niche
In our pricing strategy teardown series, we look at how e-commerce stores in popular industries navigate the topic of pricing. We look at the strategies they implement, the tactics they use and how they stack up against their competition. For this post, we’re going to look at the toys and games niche. Now if you’re …
Product Photography Tips: Selling More with Better Photos
Product Photography Tips: Selling More with Better Photos A picture tells a thousand words, right? Now you want those words to be positive and encourage someone to hit purchase. But if your product photography is poor, you’ll find your sales plummet. And you don’t want that. So in this post, we’re going walk you through …
E-Commerce Guide: Social Media Customer Service
Keeping your customers happy is your number one priority, right? It’s why so many e-commerce stores invest heavily in their customer support departments. And those that don’t? Well, they lose their customer’s trust and then their customer’s custom due to ineffective or slow response times. No one expects you to be perfect. Consumers understand that …
E-Commerce Customer Retention Tools: A Complete Guide
Keeping your current customers current is exponentially easier with a host of customer retention tools you can add to your arsenal. Naturally, keeping your current customers coming back for more is a much easier task than trying to convince new people to buy. But it’s not as simple as “once they buy once, they’ll buy …
Multiple Marketplaces: Scaling E-Commerce Business to Sell More
When your e-commerce store has taken off and started to see some traction, you might think it’s time to scale. Now how you decide to scale depends entirely on your business model. Some e-commerce vendors choose to up their ad spend and increase the number of people they get into their sales funnel. Others, however, …