Price Escalation: What Manufacturers and Retailers Need to Know
When an e-commerce business expands, business owners naturally have more things to consider and one of those aspects is price escalation. Price escalation is when an item has a different price in a different market or location. There are many causes of this but largely it comes down to supply chain variations such as differing …
Shopify Pricing Experimentation: How to Experiment With Different Price Points
Shopify price experimentation is important no matter what stage your business is at. If you’re a new store, getting your prices right the first time is always a tricky task. You’re conflicted between wanting to charge the highest you can to ensure a healthy profit margin but also your store is newly established so you …
A/B Testing: Improve Conversion Rate For Your E-Commerce Website
There is no denying the potential of e-commerce as a rival and subsequent successor of conventional business methods. The stats also convey the rising popularity of the platform. E-commerce sales conducted worldwide have accounted for 11.9 percent of all retail sales; and the number is expected to rise to 17.5 percent by 2021. However, an …
Magento Social Selling: Monetize Your Magento Store Now
With the rise of social media and the buying potential, you no longer need to rely solely on your Magento store to generate sales. Not only can you use social media to sell your products, but you can use social to monetize your Magento store and drive extra traffic that otherwise might not have found …
E-Commerce Decoy Pricing: How to Use the Decoy Effect to Influence Sales
If you’ve ever played video games, you’ll be well familiar with the decoy effect. It works by luring or enticing you away from your intended route, usually into a trap. Sounds menacing, right? Well often, decoy pricing is used by e-commerce retailers too. You may have encountered decoy pricing before whether online or offline and …
Quantity or Loyalty: What Should Business Owners Look For?
To any commercial activity, customers are invaluable. This is the very nature of it and this is how it works. The entire business model is established around these universal aspects when running a trade – creating customers, keeping customers and then creating more of them. Having a good product (goods or services) is essential, but …
Magento Marketing Extensions: 7 Extensions you Need to Grow Your Store
There are a range of Magento marketing extensions on the marketplace you can use to grow your store. When a developer creates a specific extension based on an existing business process, they submit it to the official Magento marketplace and you’re able to purchase it (some of them are free). These extensions are great if …
Top Magento Extensions: Boost Your E-Commerce Store in 2019
Magento has achieved a great hike by offering a variety of choices for business owners to promote and expand their businesses. Now sustaining a solid customer base has become much more difficult for businesses because of intensified completion. This powerful open source platform allows many personalization options that resonate with any business domain. Magento extensions …
5 Shopify Apps to Boost Sales and Increase Retention
When you’re running your Shopify store, you should be thinking about the various ways you can boost your sales. After all, who doesn’t love increased sales? But with all the different tactics you can apply, it’s hard to know what to prioritize. And one the great benefits of using Shopify is the wealth of external …
Email: An Indispensable Element of Omnichannel Marketing
Marketers have been screaming for a while now, claiming the death of email marketing. However, the statistics have a different tale to tell. It is true that people are omnipresent, and marketers have to go omnichannel to make their presence felt but, emails are still indispensable. A total of 74 Tn emails are …