Do you make a lot of money during certain times of the year? You’re not alone. A lot of e-commerce businesses are seasonal, so make the most of your pricing strategy during your busy season. During busy shopping seasons, price becomes even more of a consumer touchpoint: customers are constantly out scouting for seasonal deals …
Knowing your target market deeply is undeniably a crucial component of online selling. The volume of online ecommerce shoppers and buyers is huge and is only growing with each year. Being able to grab their attention and speak to them should definitely be the underlying objective of your marketing strategies and efforts.
Triggered emails enjoy excellent engagement from subscribers. Call them answers to subscriber questions and you won’t be wrong. If a contact fills a form, signs up for a webinar, or abandons his cart while shopping, he’s sort of asking a question which can be answered through a triggered email.
Setting the right pricing strategy has always been a struggling issue for e-commerce companies. As a result of applying inaccurate choices, the growth rate of e-commerce companies does not always reflect its real potential. Even figuring out the best pricing strategy that works shouldn’t be a really big deal, because of misunderstanding the core pricing …
One of the easiest ways to get more business is to use referral marketing. Not only is it convenient, but it’s a lot less cheap than traditional marketing. Referral programs and eCommerce go hand in hand. In fact, implementing a referral program into an eCommerce website is actually quite easy.
The days where e-commerce sites were expected to be simply functional are long gone. The age of the customer is here. As an e-commerce retailer, you better shift your attention from the user experience to the customer experience if you are in it for the long run.
Pricing strategies have to be considered as one of the most crucial growth efforts for e-commerce businesses in order to maintain a healthy and sustainable business life. Depending on industry or scalability of your business, you should apply various effective pricing strategies and focus on continuous price optimization.