Retail vs. E-Commerce: The Future of Shopping
Both necessary and a luxury, cathartic and fun, shopping, in some form or another, is one the hallmarks of a functioning society. While shopping has been around nearly as long as history itself, how we shop is always growing and changing with time. As technology advances, so does shopping, and there seems to be no …
The Advantages and Disadvantages of Competitive Pricing Strategy
You hear about a new shiny e-commerce strategy like “competitive pricing strategy” and your first thought is to implement it right away. That e-commerce store generated $1,000,000 in sales when they used it. And this e-commerce store tripled their traffic. But before you jump in head’s first, it’s a good job to evaluate each strategy …
How Marintek Expanded Pricing Control Over Its Products!
Are you a supplier looking for a proper method to check your resellers’ prices in the online market? If so, you can keep reading as we’ll tell the story of an excellent company from Turkey in this case study and explain how they’ve met this specific need with Prisync. Company Meet Marintek! They’re an importer …
9 Key Elements of a High-Converting Pricing Page
The pricing page is one of the most important landing pages on your website. It has a huge impact on a customer’s decision to make a purchase. Like anything that comes with a price, customers are very picky about details. They have a lot of pet peeves about product features, prices, and plans because they …
The Ultimate List of E-commerce Forums to Boost Your Wisdom
Since our childhood days, we have all seen that the best way of learning is actually learning from our peers, either from their successes or failures. Just tapping that need, forums have been at the central point of the internet, since its inception. It’s possible to find particular forums addressing particular needs or gathering a …
8 Must-Do Ideas to Create a Killer E-Commerce Customer Experience
Providing a killer customer experience is vital for E-Commerce success. And today it’s more important than ever. According to Bain & Company, 80% of CEOs believe they deliver a “superior customer experience” – yet only 8% of customers agree. Leaving a huge gap between what businesses think they’re delivering, and how customers actually perceive it. …
7 Common Mistakes Any E-Commerce Content Marketer Should Avoid
E-commerce is an extremely useful way for businesses to compete in the twenty-first century. But for any e-commerce website to be successful, it is necessary to avoid certain costly mistakes. You need content that is good quality and fresh. Your site needs to be optimized for SEO. You must consider who your user is and …
Technologies That Will Shape eCommerce Loyalty Programs in 2018
The customer is always the king. The heights your eCommerce business will climb depends on how your customers experience your business. A study conducted by McKinsey revealed that 70% of buying experiences are based on how customers experience your services. Brands that put up strategies that impress customers and keep them glued to their services …
6 Halloween E-Commerce Tips for a Spookily Good Celebration
Think back to Halloween when you were a child. Did you decorate your house in fake spider webs? Did you dress up as a witch or ghoul and visit the houses in your neighbourhood to see how many sweet treats you could get? Whether you celebrated Halloween or not, you’ll probably understand the excitement that …
Why You Should Get a Referral Program on Your Online Store
Referral marketing is one of the most powerful tools in marketing. However, marketers can often miss that word of mouth advertising doesn’t always happen completely organically. That is where referral programs come into play. Referral programs have the ability to amplify the existing word of mouth marketing that your store already receives. Referral programs encourage …
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