E-Commerce Marketing: The Thin Line Between Awesome and Creepy
It’s something that our profession needs to come to an understanding with consumers around privacy. It’s not exactly a topic that anyone is inclined to tackle, given that violating the privacy of consumer’s has been big business for a long time, but the time has come for an honest conversation around this. We don’t feel …
How to Market and Sell your Shopify Products on Instagram
Instagram is slowly becoming the go-to social media platform for e-commerce businesses. It may not have over 2 billion users like Facebook. But since the platform is all about sharing pictures, Instagram presents your business with a chance to showcase your products and direct users to buy them. Shopify makes it easy for e-commerce business …
Conversion Rate Optimization: E-Commerce Tips for Shopify Stores
If you’re running a Shopify store, you’re most likely interested in how you can increase sales and grow your revenue. The best way to do this is through conversion rate optimization. Shopify conversion rate optimization involves identifying how customers currently interact with your store and making adjustments in order to improve the number of sales …
Magento Product Reviews: How to Generate More Product Reviews
Reviews are an important aspect of running an e-commerce store. If you run a Magento store, you might think about deploying reviews on your site to generate more sales. But knowing how to do this can be tricky. In this post you’ll learn: The benefit of displaying reviews on your site How to generate reviews …
Premium Pricing: How to Drive More Sales in 2019
Imagine a world where you could charge more for your product’s than your competitors. Imagine a world where the perceived value of your product is so high, customers are happy to pay a higher cost. This is the case when you start implementing premium pricing. Prestige pricing is a strategy used by e-commerce vendors who …
E-Commerce VAT: Everything you Need To Know About European VAT
Wherever you sell your products, whether that’s on your own independent store, Amazon or eBay, it’s important to think about e-commerce VAT (value-added tax). No matter what country you sell in, getting a good grasp of the taxes you’ll need to pay is super important. Doing it early will not only save you time but …
Prisync acquired its AU-based competitor Spotlite!
Our company, Prisync has just acquired its Australia-based competitor Spotlite. This event marks Prisync’s first-ever acquisition in its lifetime and it does not feel like it’ll be the last (more on this below). Therefore, we believe that it’s worth to share our musings on this major update and share what’s next for Prisync. Scaling glocally! …
Machine Learning in E-Commerce: How Machine Learning Supports Price Optimization
Whether you’re running an established store or just starting out, you might’ve have considered adopting machine learning into your e-commerce stack. Machine learning is an advanced technology that provides e-commerce owners with a wealth of benefits. In this post, though, we’re going to reflect on how e-commerce stores can utilize machine learning within their pricing …
E-Commerce Marketing: 8 Techniques to Expand Your Customer Reach
As an e-commerce company or a marketing business, it’s your job to spread awareness of your brand and business and to get it in front of the eyes of your customers. However, while this process can be summarised in a sentence, it’s much easier said than done. With so much noise and competition on the …
Artificial Intelligence in E-Commerce: 4 Practical Implementation Approaches
Artificial intelligence in e-commerce is paving the way store owners to take better control of how their store runs and provide a better experience for all their customers. If you’re looking for new ways to wow your customer and excite new customers, artificial intelligence is something to think about. In this post you’re going to …