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Conversion Rate Optimization: E-Commerce Tips for Shopify Stores

If you’re running a Shopify store, you’re most likely interested in how you can increase sales and grow your revenue. The best way to do this is through conversion rate optimization. Shopify conversion rate optimization involves identifying how customers currently interact with your store and making adjustments in order to improve the number of sales …

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Machine Learning in E-Commerce: How Machine Learning Supports Price Optimization

Whether you’re running an established store or just starting out, you might’ve have considered adopting machine learning into your e-commerce stack. Machine learning is an advanced technology that provides e-commerce owners with a wealth of benefits. In this post, though, we’re going to reflect on how e-commerce stores can utilize machine learning within their pricing …

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