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How to Understand Your Customer Journey from your Ecommerce Analytics

The customer journey is an essential part of your sales process because it’s ultimately your sales funnel. Understanding the exact process that a customer undergoes when they are researching, deciding, and purchasing from you is critical to knowing which buttons you need to push along the way. Today, customers are more fickle and demanding than …

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The Difference Between Price Discrimination and Dynamic Pricing

eCommerce experts and marketers often use the phrases ‘eCommerce price discrimination’ and ‘eCommerce dynamic pricing interchangeably. This is partly true, however, there are a few different factors that set price discrimination and dynamic pricing apart. In this article, we’re going to look at what price discrimination is, how it’s different from dynamic pricing and how …

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Top E-Commerce Magento Agencies in the UK

Among various e-commerce platforms, oagento is the most popular open-source e-commerce platform provider loaded with rich features aims to help e-commerce entrepreneurs to grow their businesses. It contains various robust marketing and management tools which give online businesses the ability to create customized webstores according to their business strategies and needs. This platform also offers …

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