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How to Apply an Effective E-Commerce Pricing Strategy for Any Type of Business?

Is the e-commerce pricing strategy the key business topic to focus on all marketing, advertising and profitability plans? The answer is yes and no. But for sake of simplicity, we will examine first the option of yes. What is really an effective e-commerce pricing strategy? A brief but vital mention of required statistics of global …

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Competitive Intelligence Series: Analysing your competitors through social media analysis

Social media analysis needs to be a crucial part of your e-commerce strategy because it enables you to perform different tasks that could be of advantageous for your own business. Generating leads, improving your customer service or identifying performance trends are only a few of dozens of reasons why you should use it. But how …

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The Advantages and Disadvantages of Competitive Pricing Strategy

Very basically, competitive pricing strategy, also known market-oriented pricing strategy, is an approach in which e-commerce retailers set their online prices based on competition (competitors, market trends) rather than consumer demands or costs. To be successful and experience the benefits of competitive pricing strategy, retailers should have a solid intelligence gathering system in order to …

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How A Richer And High Quality Shopping Experience Kills E-Commerce Competition

The easiest way to defeat your eCommerce competition? Provide an awesome shopping experience that makes it super simple for your customers to get what they want. According to a Customer Experience and Impact study, customers say they will be loyal to a business that gives them the customer experience they want. And as statistics have …

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