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Shopify konkurrencedygtige prissætning Tips til at dominere konkurrencen

For mange første gang eCommerce grundlæggerne, Shopify er vejen fremad. Deres brugervenlig platform betyder, at nogen (og vi mener alle) kan oprette deres online butik i løbet af få minutter.

Du kan gøre brug af deres nem at tilpasse skabeloner og ind produkter er så simpelt som at fylde i kasser.

Kort sagt, Hvis du lige er startet med e-handel, Shopify er en fantastisk måde at gå.

Men, hvor mange mennesker kæmper er at vide, hvordan man pris deres produkter. Du kan se, selv om Shopify gør det nemt at Indtast dit produkt priser, der er lidt at ingen vejledning om hvad du bør faktisk sat dine priser på.

Hvis du lige er startet, få din prissætning lige kan være forskellen mellem en rentabel sund online butik, and a store that costs du penge.

I dette indlæg, we’re going to look at how traditionally eCommerce store owners price their products on Shopify and provide you with a way to make things a whole lot easier.

Profit based pricinghow much profit do you want to make?

One of the common ways people look at their pricing is to work out how much it costs them to get the product and then work out how much profit they want to make.

Derfor, if it costs you:

$5

And you want to make $5 profit, then you need to sell your product for $10

Men, where people also go wrong is that they forget to account for all the other business costs that actually go into selling your product.

For eksempel, although they have a 14-day free trial, it’s actually not free to use Shopify.

shopify competitive pricing

The basic package of Shopify is $29 pr. måned. All the way up to the advanced package which will set you back $299 en måned.

shopify pricing

The package you choose will largely depend on what you hope to achieve with your Shopify store and which advanced features you want to make use of.

Så som du kan se, omkostninger til din virksomhed er mere end bare hvor meget det koster dig at importere eller fremstille produktet.

Også, overveje:

  1. Hvor meget du ønsker at få betalt for at køre store. Hvis alle dine omkostninger gå tilbage ind i forretningen, du gør effektivt ikke nogen penge overhovedet.
  2. Hvor meget det vil koste dig at få emballage. Medmindre du er dropshipping du vil sandsynligvis nødt til at pakke produkterne selv (eller betale en anden til at gøre det for dig). Faktor alle disse i samlet arbejde ud af prisen, du har brug for at oplade.

Glem ikke om levering og returneringer

Når du har tilføjet op alle de indledende omkostninger kræver det for dig at køre din butik og fremstilling af dine produkter, der er et afgørende element folk ofte forsømmer at tænke eller tænke på for sent og det vil skabe problemer: forsendelse og retur.

En Shopify bruger lært på den hårde måde når det kommer til forsendelse og hvor meget det påvirker dine samlede avancer.

Selv om de havde et ton af ordrer og var tilfreds med hvordan det gik, what they didn’t realize was that they had miscalculated the shipping costs.

Du kan se, it’s not free to ship products, even if you offer free shipping to your customers. Although free shipping is a great incentive to encourage people to buy, you have to think about what the costs to you are. Especially if you’re considering international shipping.

Most shipping costs are based on the size and the weight of the product, so be sure to accurately measure and weigh each product you hope to sell.

Også, you have to factor in that some people might want to buy more than one product.

So although you might have a set shipping fee of $2.99 because covers most products individually, what if someone wants to buy 4 eller endda 50 of the product, will they still only pay $2.99? Because it definitely won’t cost you $2.99 to ship it.

Shopify free pricing

Heldigvis, Shopify has a feature that allows you to set your threshold for when people receive free shipping after they’ve spent over a certain amount.

Der er så mange faktorer, der går ind i prissætning dine produkter, når du har en Shopify butik, Det kan hurtigt blive overvældende.

Konkurrenter

Hvis arbejder ud din virksomhed og forsendelsesomkostninger ikke var nok når du kører din e-handels-butik, Du skal også faktor i dine konkurrenter.

Selvom du har arbejdet hårdt på at eksperimentere med din prissætning for at sikre det tegner sig for alle dine business omkostninger og stadig giver overskud dig, du vil aldrig gøre salget, hvis du har konkurrenter, der er i stand til at opkræve mindre for de samme produkter.

The reason your competitors are able to charge less could be down to a number of reasons. Perhaps they have a better deal with their suppliers.

Perhaps they’re using that particular product as a loss-leader.

The options are endless, but one thing’s for sure, you need to monitor what they’re charging to make sure you are still pricing your products competitively.

Men, if you have hundreds of competitors and hundreds of products, how do you hope to keep track of what each one is charging?

More to the point, how often should you keep track and what happens if, by the time you’ve changed all your prices, your competitors have too?

Let’s look at an example.

Say you sold water bottles.

shopify competitive pricing

A quick Google search for “buy water bottles” shows 350,000,000 results! Could you imagine monitoring all of those? Impossible. Faktisk, it would be difficult to monitor even 20 of those, given the fact you’d have to check each site every day as you don’t know when your competitors will decide to change their prices.

That’s time out of your day where you could be focusing on what’s important to you: growing your business.

So is there a solution?

Use an eCommerce pricing extension

One of the best ways to stay competitive on Shopify is to keep track of what your competitors are charging and change your prices in accordance to that. På denne måde, your prices will always stay within an amount that’s profitable to you, but at the same time allows you to offer a better deal than your customers.

We’ve already established that doing this manually is time-consuming and takes away from the other important business tasks you need to do to grow your eCommerce store.

So why not make use of one of the many Shopify pricing extensions that can do it for you.

These pricing extensions allow you to automate the repricing strategy. De spore dine konkurrenter nuværende og tidligere prissætning og sæt den bedste pris baseret på reelle data.

Dette tager alle gætterier fra dig.

Shopify prisync

Fuld ansvarsfraskrivelse, vores nye Shopify 2.0 prissætning udvidelse kommer snart, and we’re sure you’re going to love it.

Shopify competitive pricing final thoughts

Setting up a Shopify store is easy. Running a profitable Shopify store is hard. Once you’ve spent time and energy working out the minimum price you need to sell your products at in order to make money from your business, it’s time to leave the job of repricing to an extension.

Using a repricing extension allows you to make the best use of your competitors’ data.

Det giver dig en unik fordel og gør det muligt at placere dig selv som prisførende på markedet.

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