Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

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How to Track Meta Conversions Better on Shopify
May 14, 2025

How to Track Meta (Facebook) Conversions Better on Shopify?

Meta (Facebook) ads rely heavily on accurate conversion tracking to optimize campaigns, attribute results, and improve return on ad spend (ROAS). But for many Shopify merchants, those conversion insights are incomplete — or worse, missing… Continue Reading

by Serhat Bora
The Psychology of Pricing How to Set Prices That Attract Buyers
May 12, 2025

The Psychology of Pricing: How to Set Prices That Attract Buyers

Price something too high? Customers walk away. Too low? They question quality. The difference between a sale and a scroll past often comes down to tiny psychological triggers that most business owners completely miss. Getting… Continue Reading

by Deborah Dagan
May 8, 2025

Pricing Strategies to Try in 2025 | How to Pick One

As we are almost halfway through 2025, businesses need to constantly work on their pricing strategies to remain competitive in the rapidly changing ecommerce industry, where incidents come from all directions, such as tariffs and… Continue Reading

by Seray Sezkir
Competitor-Tracking-Tools-2024 - A person is holding money/ revenue on its hands
April 17, 2025

15 Best Competitive Pricing Tools in 2025 [+Pros & Cons] 

Monitor the pricing of your competitors and track the price changes frequently. This way, you can stay one step ahead of the competition. Because ecommerce consumers are seeking the best offers. So, you must have… Continue Reading

by Melike Ulaman
Navigating Tariffs and Price Escalations During Unpredictable Times
April 11, 2025

Navigating Tariffs and Price Escalations During Unpredictable Times

The global economy is experiencing unsteady times, and price is one of the most paramount factors for online retailers and shoppers. Over the last few days, the US government has assessed tariff calculations for each… Continue Reading

by Seray Sezkir
The Power of Price blog image
March 11, 2025

The Power of Price: How Competitiveness Fuels Shopping Campaign Success

In the competitive world of e-commerce, staying ahead is essential for success. Consumers are increasingly price-sensitive, seeking the best value for their money. So, how can retailers not just survive but thrive in this environment?… Continue Reading

by Marcin Rosinski
A person is deciding the pricing strategy with the help of AI
December 23, 2024

How AI and Machine Learning Will Change Your Pricing Strategy

As of 2025, online sellers are looking for strategies to enhance their capabilities and profits in the ecommerce market. One hurdle is adapting to the increasing role of artificial intelligence and machine learning and how… Continue Reading

by Seray Sezkir
learn what happened on Black Friday 2024
December 16, 2024

Learn What Happened on Black Friday 2024

Black Friday 2024 holiday weekend sales reached $41.1 billion, and from Nov 1st to Dec 2nd, total spending was $131.5 billion dollars in this season, which is a new record. Some online stores have been… Continue Reading

by Melike Ulaman
Black Friday 2024
November 20, 2024

How to Crush Black Friday 2024 and Score Big

Black Friday could be your store's best sales day of the year. Let's learn what to do and not do to make your business's biggest shopping day a success together! This shopping event generates billions… Continue Reading

by Melike Ulaman
A price tag surrounded by swirling arrows
September 6, 2024

Dynamic Pricing Online

Picture this: You’re standing on a street corner in the pouring rain, desperately trying to get an Uber. You watch the little cars on the app swirl around. If you didn’t know better, you’d swear they’re avoiding… Continue Reading

by Pete Martin