Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Meta (Facebook) ads rely heavily on accurate conversion tracking to optimize campaigns, attribute results, and improve return on ad spend (ROAS). But for many Shopify merchants, those conversion insights are incomplete — or worse, missing… Continue Reading
Price something too high? Customers walk away. Too low? They question quality. The difference between a sale and a scroll past often comes down to tiny psychological triggers that most business owners completely miss. Getting… Continue Reading
As we are almost halfway through 2025, businesses need to constantly work on their pricing strategies to remain competitive in the rapidly changing ecommerce industry, where incidents come from all directions, such as tariffs and… Continue Reading
Monitor the pricing of your competitors and track the price changes frequently. This way, you can stay one step ahead of the competition. Because ecommerce consumers are seeking the best offers. So, you must have… Continue Reading
The global economy is experiencing unsteady times, and price is one of the most paramount factors for online retailers and shoppers. Over the last few days, the US government has assessed tariff calculations for each… Continue Reading
In the competitive world of e-commerce, staying ahead is essential for success. Consumers are increasingly price-sensitive, seeking the best value for their money. So, how can retailers not just survive but thrive in this environment?… Continue Reading
As of 2025, online sellers are looking for strategies to enhance their capabilities and profits in the ecommerce market. One hurdle is adapting to the increasing role of artificial intelligence and machine learning and how… Continue Reading
Black Friday 2024 holiday weekend sales reached $41.1 billion, and from Nov 1st to Dec 2nd, total spending was $131.5 billion dollars in this season, which is a new record. Some online stores have been… Continue Reading
Black Friday could be your store's best sales day of the year. Let's learn what to do and not do to make your business's biggest shopping day a success together! This shopping event generates billions… Continue Reading
Picture this: You’re standing on a street corner in the pouring rain, desperately trying to get an Uber. You watch the little cars on the app swirl around. If you didn’t know better, you’d swear they’re avoiding… Continue Reading