It is almost impossible to talk about mobile commerce without the Millennials coming up. This is based on the fact that this is the generation that has brought life to online shopping. Most of the online shoppers consist of this generation and, as such, every vendor should know several things about this generation to make profits. There are a few things that matter to them and let’s look at a few.
First and foremost, you would need to develop a mobile-friendly site. Besides this generation, everyone values a seamless and integrated experience. This is a generation that has a lower span of attention and as such if your site is not mobile-responsive, they will leave your site immediately. This can easily eliminate you from the mobile commerce competition.
The other issue is the use of social media. You will have to keep your pages updated and provide various deals on social media. Be keen to engage on your page to have interactive conversations going on.
You will need to be sharp on the pricing factor too. Most of us usually hop from one site to another in search of a better price. Price is one of the key factors that will influence our shopping habits. Ensure that you provide quality products or services at a competitive price.
Finally, you cannot be ignorant of loyalty programs, which remain dear to Millennials. Most of them say that they would want a brand that comes with programs that praise their loyalty. Develop personalized promotions which will make them feel as if they are part of your brand.
Once you have mastered these basic tips, you will certainly reap great rewards as far as mobile shopping goes.
Take a look at the statistics provided in eReviews infographic below about this generation.