It is almost impossible to talk about mobile commerce without the Millennials coming up. This is based on the fact that this is the generation that has brought life to online shopping. Most of the online shoppers are Millennials and as such every vendor should know a number of things about this generation so as to make profits. There are a few things that matter to Millennials and we will look at a few of them.
First and foremost, you would need to develop a mobile-friendly site. Millennials value a seamless and integrated experience. This is a generation that has a span of attention and as such if your site is not mobile-responsive, the Millennials will leave your site immediately. This can easily eliminate you from the mobile commerce competition.
The other issue is the use of social media. You will have to keep your pages updated and provide various deals on social media. Be keen to engage the Millennials on your page so as to have interactive conversations going on.
You will need to be keen on the price factor. This is a generation that will hop from one site to another in search of a good price. Price is one of the key factors that will influence the Millennials’ mobile shopping habits. Ensure that you provide quality products or services at a competitive price.
Finally, you cannot be ignorant of loyalty programs, which still remain dear to Millennials. Most of the Millennials say that they would want a brand that comes with programs which commend their loyalty. Develop personalised promotions which will make Millennials feel as if they are part of your brand.
Once you have mastered these essential tips, you will certainly reap a great deal from the Millennials as far as mobile shopping goes.
Take a look at the statistics provided in eReviews’ infographic below about Millennials so as to learn more about this generation.