Dear ecommerce friends,
Well, let’s live with it. Till the winds of holiday shopping campaigns weaken a bit, we’ll be all speaking or writing about it as part of ecommerce news.
However, this does not mean that we’ll be missing all other great pieces tapping issues like Twitter Polls for Ecommerce, fulfilment strategies or ecommerce forums.
Let’s deep dive into what happened in ecommerce world last week, here’s our pick of weekly ecommerce news:
Online sales increased more than %25 year over year during the Thanksgiving weekend. Actually, all marketers were expecting a promising increase but most of the projections were around %20. So, a round of applause goes to shoppers, we made this real! 🙂
In total, the estimated amount of shopping during the Thanksgiving weekend (starting with Black Friday and ending on Cyber Monday) was around $4.9 bn. Especially on Cyber Monday, online sales past $3 bn mark. (according to a tweet by Adobe Digital Index)
During all those hot hours of ecommerce, however, there was one company which managed to grab its part in the headlines, by retailing: nothing. – literally. Cards Against Humanity, makers of politically incorrect playing cards, sold nothing in exchange of $5. Through this successful campaign, the company managed to sell nothing to almost 12.500 loyal folks.
As competition on ecommerce also started to rely on tech performances of webshops, how ecommerce sites performed during the Thanksgiving weekend was an important matter to drill down. InternetRetailing have reviewed the hourly load times and responsiveness of top100 websites and gathered interesting findings.
As promised, we also gathered other strategic ecommerce news and insights for you – non-Thanksgiving – from the last week:
First, let’s start with another growth story, this time, coming from Spain. The ecommerce industry in Spain was worth 16.26 billion euros last year, with a growth rate of about %11.3.
Twitter Polls had been introduced into our feeds a while ago, back in October, but its use for ecommerce is a quite novel subject raised by PracticalEcommerce here in this article. Steal these ideas right away and spice up your social media marketing!
Personalisation is surely a hot topic in ecommerce and it seems that in 2016, we’ll be hearing and talking about it much more as part of ecommerce news than last year. To see which trends will be shaping up personalisation in retail in 2016, check out this article from SmartInsights.
As we also experience within our businesses, sometimes we fall into trap of hustling too much, i.e. focussing solely on execution, and lacking the strategic thinking and learning parts of the deal. In order to sustain success in a market, one should be always catching up with the market and actually, one of the best ways of doing this is to catch things up with your peers, i.e. other ecommerce owners or executives from all around the world. In our recent blog post, we put together 5 great ecommerce forums where you can just exchange ecommerce news, ideas, thoughts and stories with your peers.
Often counted as an unsexy fields of business, so, mostly handled in stress, logistics and fulfilment still carries massive windows of opportunity and improvement. Check out this article to streamline your ecommerce fulfilment with 5S Methodology.
As the Thanksgiving weekend is over – but still, its news, data and statistics will be all over us for a while – we now expect some new year’s resolutions for the next few weeks and make sure that we’ll again get you covered with the freshest ecommerce news, tips and insights from all around the world.
Happy ecommerce days!
Note: I am Burc Tanir, co-founder of Prisync.com, the competitor price tracking software for ecommerce companies of all sizes from all around the world. As an ecommerce enthusiast, I eat and breathe ecommerce and will always love to connect with ecommerce enthusiasts on anything about ecommerce. Feel free to drop me a note at firstname.lastname@example.org.