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What Happened this Year in Ecommerce? Read the Top 2016 Ecommerce News

We are facing the end of the year, so it is time to look back and see what happened during the past 365days. Today we bring you the top ecommerce news of 2016 gathered in a single post!


  • Google Express launched a pilot project in some neighborhoods of Los Angeles and San Francisco to offer same-day delivery of fresh groceries. Read more here.
  • Juniper Research forecasted that more than 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020. Mobile integration is one of the most prominent factors of omnichannel strategy and companies know it well. Read more here.


  • Amazon, Wal-Mart and Apple lead retail sales in the US. The market is still experiencing 10-12% growth per year, but Amazon will be hard to catch, since it sells almost 6 times more than second-place Wal-Mart. Read more here.
  • Alibaba has been investing heavily in virtual reality. They think this will be a key factor in instore user experience in the future. Read more here.


  • Pinterest launched Promoted Pins. Social Networks have had some problems in monetizing their offers, but now promoted content seems to be achieving its objective. Pinterest added their name to the list of social networks offering promoted content. Read more here.
  • Alibaba continued with its investment, and announced an investment of $1 billion to control Lazada Group SA. Read more here.
  • Gear commerce launched virtual reality ecommerce software. Read more here.
  • Alipay enabled a way for Chinese buyers to pay in Europe while they are abroad. The project is aiming to target two billion people in five or ten years. Read more here.



  • Google added shopping ads to image searches, and Econsultancy offered us their views about the subject. Among other, insights, they forecasted a low in organic traffic from image searches. Read more here.
  • European B2C Ecommerce report forecasted that European ecommerce will pass €500 billion in 2016. Read more here. And see the report here.


  • Alibaba announced that Ant Financial planned to buy a 20% stake in Thai payments company Ascend Money. Bloomberg informed us about this, and recently in November the media confirmed the movement. Read more here.
  • Amazon launched a full online supermarket in the UK with same-day-delivery. It started in central and east London. Read more here.
  • Sephora enabled the purchase of products featured in live stories by taking a screenshot. It is possible by downloading an app called ShopStyle and was a big step to engage the brand with the youngest buyers. No doubt the future of ecommerce will be related to this. Read more here.
  • La Redoute launched a Chinese website by partnering with Azoya, a Chinese company that would help the French ecommerce site to understand the market and adapt the offer to them. Read more here.


  • Smartphones became the main source of traffic for ecommerce websites. Read more here.
  • Alibaba investments never end. This month they announced that they were the largest stakeholder of Intime Retail. a Chinese mall and department store operator. Read more here.
  • Prime Day was the best-selling day in the history of Amazon. Read more here.


  • Wal-Mart announced the purchase of for $3 billion to better compete against Amazon. The merger of the companies will aim to mix the experience of Wal-Mart with offering great prices with the online selling of Read more here.
  • Dominos launched Dom the Pizza Bot for Facebook. Just another proof of how technology is helping businesses of all sizes to convert and offer a better user experience. Read more here.
  • Dutch companies tested drone delivery. The project aims to allow drones to deliver the products without needing the customers to be at home. Read more here.

Air drones carrying cardboard boxes for fast delivery concept



  • The French company Galeries Lafayette, one of the classic department stores in Europe, bought BazarChic to start its omnichannel offer. Read more here.
  • Weebly 4 was the first ecommerce platform that allowed web design, and marketing solutions from the same website. Read the interview of its CEO on Forbes.
  • Visa announced updates to its verification process to fight against fraud. To do so, they used 3-D secure, in which mobile experience was also improved, and Verified by Visa that will identify suspicious behaviors to ask for more data. Read more here.
  • Rocket Internet lost $690 M in the first half of the year. And that wasn’t all. The rest of their data was also an invitation to pessimism. Read more here.


  • ShopBot bot was launched to use artificial intelligence through Facebook chat box to help users when buying on eBay. However, in TechCrunch they weren’t happy at all with the result. Read more here.
  • Facebook launched Marketplace in US, UK, Australia, and New Zealand to allow its users to exchange things locally in a more secure way. Read more here.
  • And again, Facebook is trying to improve its profits from local retail. This time they offered a way to buy local tickets, food or even appointments in restaurants through their page. Read more here.
  • Deloitte forecasted ecommerce sales to match stores sales during Holidays. Read more here.


  • After some concerns about the deceleration of the economy of China, Chinese buyers shut up pessimistic analysts with Singles Day by setting a new sales record. The total gross merchandise value of goods sold was $17.8 billion. Read more here.
  • Califia Farms launched its ecommerce platform. Another step in the extension of their online groceries (in this case beverage) offer. Read more here.
  • Instagram announced the creation of an ecommerce team that will work to improve the social network potential in this subject. Read more here.
  • Now it is official! CyberMonday hit a new record of all times with $3.45 billion online sales. Read more here.



  • Victoria’s Secret enabled online buying in its fashion show through their mobile app. Read more here.
  • Lyst let the world know that Puma sneakers were the most searched item in their site on 2016. Read more here.
  • Amazon is planning to open an offline store in which you won’t need to pay the cashier. Customers will just grab the products and go. Payment will be conducted online with Amazon Go app. Read more here.

So, these are some of the most important news items that we read during 2016. There are still a few weeks left before 2017, and we have no doubt that the news will continue to be as interesting and exciting as in this last year. We will be here to inform you of all of it!