Det enklaste sättet att besegra din e-handel konkurrens? Ge en fantastisk shoppingupplevelse som gör det super enkelt för dina kunder att få vad de vill.
Enligt en Customer Experience and Impact study, kunderna säger att de kommer att vara lojala mot ett företag som ger dem kundupplevelsen de vill. And as statistics have shown us, it costs 5 times as much to acquire new customers as it does to hold onto the ones you’ve already got.
Customer loyalty, men, is just one of the benefits of an awesome shopping experience. More sales and overall growth are others, while the idea that you’re beating your rivals to the punch in what is fast becoming overpopulated – the eCommerce sector, is also pretty satisfying.
Let’s take a look at exactly how you can enrich your shopping experience, defeat your eCommerce competition – and why all these matters.
Generate Lots Of Awesome Content
Does your eCommerce store need a blog? It sure does. Blogs are good for SEO, making you more visible on Google, and thus bringing more people to your site.
How does a blog enrich the shopping experience, men?
Good question. It’s important to remember that, as an online store, you may not be the biggest name on the Internet. Vad är mer, people who pop by your store are probably learning about you for the first time.
And as we all know, for an individual to make a purchase they have to be sure about the product and you.
Med andra ord, they need to be able to trust you.
Below you can see a blog ASOS has published for their marketplace:
Producing awesome content about your niche and the products you sell is an excellent way to build a rapport with your customers. They will be able to make better, more informed buying decisions, and they’ll be happy that they are able to put a voice to the store they’re visiting.
Blogs are a great way to solve a customer’s’ problems, för, and this is important for a top-notch shopping experience.
Make Sure Your Website Is Mobile Responsive
What does this tell you? That your website needs to be mobile friendly. If it isn’t, you risk losing customers who might otherwise have purchases from you.
It’s an easy mistake to make because lots of first-time eCommerce store owners might assume that a website looks exactly the same on a mobile phone as it does on the desktop. It doesn’t – i stället, it looks messy.
To make sure that your website is mobile friendly, you need to install a responsive theme. There are plenty to choose from. Se bara till att din passar in i ditt varumärke och nisch.
Genomföra en Awesome prissättningsstrategi som uppmuntrar kundlojalitet
Som e-handel store ägare, Du bör alltid tänka om hur du kan uppmuntra kundlojalitet så att när en kund har gjort affärer med dig, de kommer att vilja komma tillbaka. Eftersom detta artikel visar, Ju mer upprepa inköp görs av en kund, desto mer sannolikt är det att de inte huvudet någon annanstans.
Ett sätt att behålla en kund är genom att genomföra en effektiv strategi för prissättning.
Det finns många kunden förvärvsstrategier du kan använda. En av mina personliga favoriter är omedelbar belöning. När en kund gör sitt första köp, Du kan belöna dem med en rabatt på deras nästa köp.
Some eCommerce owners fall into the trap of offering a discount on a customer’s first purchase – but this isn’t a customer retention tactic. To retain a customer, you want to adjust the price of their next purchase.
When a customer sees that you’re willing to reward them, their sense of loyalty kicks in.
There are other pricing strategies you can implement to reward your customers, build loyalty and kill your competition. Till exempel, you could adjust the prices of certain products once a customer has spent X amount of money, offer a discount for shoppers who are purchasing the same thing over and over again (think consumables such as makeup) or lower your prices for specific customer groups, such as veterans.
Collect Consumer Data
Imagine you’ve just wandered into an online clothing store. This isn’t your first time here, but for some reason, you now can’t seem to find anything you like.
Disappointed, you leave.
This is a bad shopping experience that costs eCommerce store owners cash and sales. But how can you tailor the shopping experience so that a customer sees products they will definitely like?
Collect consumer data.
The more data you have on a customer, the more you can discard all those items they don’t want to see, and instead present to them the stuff they will love.
Att göra detta, you can install a point of sale system (POS). This collects and stores key data about your consumers, such as their previous purchases and browsing behavior.
Sedan, you can use the info to personalize their shopping experience via email. Speaking of which …
Optimize Email Marketing
Each time a first-time customer makes a purchase, make sure you (legally) capture their email address. There are lots of email auto responders that do this for you.
Once a customer is on your email list, you can then provide them with an even better shopping experience by offering them great deals and discounts right in their inbox.
You can also use emails to make a customer aware whenever you have a new product in the store that you think they’ll love. This means they don’t even need to spend the time popping into your store and looking for it themselves.
Below you can see a company that sells Mavic Skins offering a 15% discount for email addresses:
These are some ways to improve the shopping experience for your customers while at the same time destroying your competition. Behöver hjälp med att implementera en ny prissättning genom att titta på dina konkurrenter’ priser? Kontrollera Prisync.