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Notícias semanais do Ecommerce: 29 Janeiro – 4 Fevereiro 2016

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Bem vindo à outra edição das notícias semanais de ecommerce do Prisync. Partindo primeiro mês do ano atrás nós estão trazendo as notícias e dicas sobre ecommerce importantes para nós esta semana. Continue a ler para saber mais sobre o que as marcas líderes estão fazendo, quanto o comércio eletrônico tem crescido e algumas estatísticas que podem ajudá-lo em suas estratégias de marketing.

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Deixe ’ vamos começar com algumas notícias de crescimento novo. Reports show that Amazon captura um terço do tráfego do comércio eletrônico. Também UPS tem relatado que suas taxas de carregamento diário aumentaram 2.4% Graças a entregas das empresas de comércio eletrônico. E embarques de ecommerce agora fazem metade da UPS ’ negócios.

Como nós ’ ve disse em nosso post anterior, Ásia-Pacífico tem a maior participação no mercado em comércio eletrônico. And Asia’s ecommerce market grew 32% em 2015, com a China liderando as vendas e compras.

O CEO da Michael Kors, John Idol, disse que a diminuição das vendas de varejo foram causadas por vendas on-line. With increasing their online sales in the US, Agora Micheal Kors will get its online stores into 22 different countries. The idea of Michael Kors expansion in ecommerce is not because they are planning on getting very high rates of sales but they are planning on luring customers into the physical stores so they can interact with the brand more. Also the brand will improve their mobile store since the mobile traffic increases every month.

Speaking of mobile, Under Armour an athleticwear brand which has plans on passing Nike with increasing sales and being number 1 in sportwear, relatou que 23% of their online sales was via mobile devices.

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Forrester research showed that mobile affects offline sales and the effect is increasing continuously. Assim, now companies are trying to improve their experiências omnichannel. For some omnichannel trends that companies are empolying you can Confira aqui. In addition to those, e-retailers have started to show 3D images of furniture in the customers own house.

In Canada, the marketers are putting more resources into mobile ads. It is estimated that the expense of mobile ads will reach $2.09 million by the end of 2016. Além disso, Google concludes its mobile ad revenues keep increasing every year.

It seems that mobile commerce and mobile traffic are becoming crucial to every ecommerce business all over the world.

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Conversion is another important factor of ecommerce business. And by some reason some customers leave their carts abandoned right before check out. E 28% of potential customers do this because of unexpected shipping costs. E 23% of them abandon carts because they need to create an account.

No entanto, 24 % of the customers said that they would spend more to pass the free shipping threshold.

In our latest blogpost we talked more on User Generated Content, and how reviews affect customers purchase decisions. The same infographic, suggests 55% of the customers do get influenced by the reviews. Facebook turned out to be the most influential social media channel on purchasing decisions.

As ecommerce continues on growing, it is important to learn from what big companies focus on, e as estratégias de marketing para o sucesso como uma empresa relativamente pequena ecommerce.

Hope to bring you more of the trends and tips next week!


Reading news and keeping track of the trends are key points in having a successful marketing campaigns. Keeping track of your competitorsprices is one of the key points in having a successful business! To do this task in an automatizados caminho, Há Prisync, ferramenta de acompanhamento de preço de concorrente for ecommerce companies.

E é super simples ver como o Prisync pode ajudá-lo a como já faz para empresas de comércio eletrônico de mais do que 30 países.

BASTA INSCREVER-SE LIVRE PARA PRISYNC AGORA!


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NOTA: Você agora pode compartilhar sua voz em nosso blog. Prisync Blog agora aceita comentários de postagens de blog e você pode ver as orientações aqui. Se você já estiver escrevendo sobre ecommerce, ou pensar nisso, Só nos achar!

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