E-commerce and the digital experience have adopted higher standards that have been dictated by the most successful online retailers——these retailers have set a precedence that online shoppers have come to expect and other retailers have had to follow. Em 2015, As vendas do comércio eletrônico foram 341.7 bilhões de dólares por ano com um aumento de 14.6% De 2014.
No entanto, is our relationship with E-commerce so surface level or are their physical responses we have to shopping online? Hong Shao, um escritor pessoal, da forbes.com, states that digital dopamine is a big contributor to our love for e-commerce. Dopamina, um produto químico no cérebro, is associated with a positive feeling that comes from a certain experience. Experiências, such as hearing the sound of our mobile device, o ping de um e-mail, or the sound of a chat are all experiences that are associated with positive feelings in the brain. The next time your device gives you a notification try and notice your mood and see if it has been elevated? User gratifications describe the active approach individuals make to satisfy their specific needs from the consumption of an online or media product.
Users on E-commerce websites are no longer considered passive audiences they are active in a sense that they know what properties they specifically expect to use and see when they are visiting a website. Active audiences are individuals who do not receive information passively, they are actively involved with the content and apply them to their everyday social contexts. Affordances são os recursos de um site que é dada a um usuário. Affordances of a website or online business can range from having specific options while making a purchase or being able to navigate the website effectively. This is such a vital gratification for users that they expect to be able to opt-in or opt-out when purchasing a product.
Quando olhar para proprietários de negócios de E-commerce e gratificação deve perguntar: Is my website providing the needs of my customers? Por exemplo, Consumidores chineses, are a large market that would prefer to do all their shopping online. The key to understanding your community of consumers is having the insight to what potentially would gratify them during the purchasing experience. No entanto, business owners should recognize that different communities and users have completely different set of needs. Engineers have the task of designing for customer gratification and anticipating what functions on a website will produce better revenue in sales. Tendo um bom, platform that can help personalize the e-commerce experience for your customers is a fundamental building block when building an online business.
The E-commerce market is gradually building to adapt to the concept of instant gratification. Este é o maior sonho para os consumidores, getting exactly what they need at the lick of a button right from their couch seamlessly. Some customers are already experiencing these types of deliverables from websites like amazon.com. No entanto, some customers in parts of the country are a far cry from instant gratification. This is controlled through curbing customer expectations and providing an experience that shows exactly what they are receiving.
The affordances that you apply to your website at the end of the day are providing your customers with an experience that will ensure repeat business. Além disso, this rise of expectations has put a level of delivery expectations and options on the businesses website that are sometimes impossible to keep up with for small businesses.