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Impressionante a preços fatos que cada varejista de comércio eletrônico deve saber

Para varejistas on-line, Não é nenhuma surpresa que preços importa. Existem também alguns fatos marcantes preços de mercados de comércio eletrônico em todo o mundo, Este fato prova que fortemente.

That’s why we’ve collided the most striking pricing facts in e-commerce. Você pode passar e ter um melhor entendimento da importância do controle de preço do e-commerce com estas estatísticas rápidas e poderosas. After diving into these stats, you may consider handling your pricing efforts from a different perspective.

Let’s have a look these pricing facts that every e-commerce retailer should know;

  • Mais do que 60% compradores on-line worldwide considers e-commerce pricing as the very first criteria affecting their buying decision. (Fonte)
  • The majority of all online shoppers (em torno de 90%) invest their time to hunt the best online deals. (Fonte)
  • 71% compradores on-line believe they’ll get a better deal online than in brick&mortar stores. (Fonte)
  • 54% de compradores will purchase products left in shopping carts if those products are offered at a lower price. (Fonte)

  • 46% compradores on-line appreciate e-commerce stores that recreate product comparisons including prices. (Fonte)
  • 41% compradores on-line look for discount coupons while %23 of them participate in these promotions. (Fonte)
  • 60% of online female shoppers prefer investing time to find the best deals, which is much more than males – 46%. (Fonte)
  • An average online shopper will visit pelo menos 3 sites before making their purchase. (Fonte)
  • 86% of first time online shoppers say it is important to be able to see and compare prices from different sellers.
  • The shoppers who prefer purchasing from big marketplaces are more likely to spend their time to find the best deal compared to average online shoppers. (62% vs 46%)
  • 67% of US online shoppers say that they will buy products from different e-commerce websites to get the best deals. (Fonte)
  • In the US, 62% online female shoppers pay attention to discounts, on the contrary, 57% online male shoppers evaluate discounts while purchasing online. (Fonte)
  • Início 3 Most influential factors for US shoppers while buying online are respectively: 87% Preço, 80% Shipping Cost, 71% Descontos (Fonte)
  • 8 de 10 Latin American online shoppers hunt for the best deals before finalizing the purchase decision.
  • French retailers are quite active when it comes to the daily price changes. 5.92% of prices from France are changing every day which is higher than the other 6 média dos países que é medida para ser ao redor 3 por cento. (Fonte)

  • 33.31% of online prices in Canada end with .9 tais como $4.99 ou $7.59. Esses dados nos mostram canadense varejistas estão interessados em usar o poder de 9 ao mesmo tempo atrair compradores on-line. (Fonte)

  • 20% of e-commerce traffic for all sorts of product categories come from price comparison engines. (Fonte)
  • 73% of online stores named price changes as the main factor of competitive pressure. (Fonte)
  • In a very common scenario, a standard product can be found in pelo menos 5 different online retailers. (Fonte)
  • A price comparison engine can produce 50 deals in 5 minutos. This fact shows us the power of online shoppers. (Fonte)
  • Retailer giant changes its prices every 10 minutes on average. (Fonte)

As you can see from these striking pricing facts, e-commerce companies of all sizes from all around the world should better gear up with their pricing operations and approach it as a group effort, ao invés de deixar nas mãos de um único departamento ou um único empregado dentro da empresa.