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Automação de marketing: O varejo precisa saber

É você ficar preso em um ciclo vicioso de investir e ganhar uma e outra vez através de sua empresa de comércio eletrônico mas ainda não obtive resultados seu alvo?

A competição no mundo digital e e-commerce tem crescido tremendamente e deverá crescer mais forte nos próximos anos. Todos os dias, Existem centenas de novas maneiras criativas para proprietários de negócios online para adquirir mais clientes e maior rendimento da colheita. Por sorte, trabalhar em uma próspera indústria pode definitivamente ser um benefício.

Uma das técnicas de negócio mais eficaz e altamente recomendado é o automação de marketing. Marketing digital e SEO Wizz, Neil Patel, descreveu-o como "o uso de software para automatizar os processos de comercialização, tais como a segmentação de clientes, integração de dados do cliente, e gerenciamento de campanhas, que seria caso contrário foram executadas manualmente."

Afora isso, provou ser uma avenida boa para lançar os esforços de marketing mais rápido, geração de leads e acelerar a receita. Por exemplo, CentricsIT, um on-line one-stop-shop para inúmeras soluções de tecnologia uma vez experimentado um decaimento de comercialização, not until one of their newly-hired employees explored email marketing automation. The effort delivered a 59% boost in leads and generated $1.5M with the system implementation. This is just one of the numerous success stories about the said innovative strategy.

So if your answer to the above question is a burning “Yes”, maybe you haven’t reached out to marketing automation just yet.

Newbie or not, here are some things that e-commerce business owners need to know about marketing automation:

Customer Journey

The marketing journey starts with:

  • Attracting prospects using digital ads
  • Gaining their interest through engaging content and captivating visuals
  • Collecting leads using sign up forms
  • Using consistent key messaging so leads could convert easier

It’s important to understand our prospects behavior thoroughly; de ser apenas uma perspectiva para convertê-los ao pagamento de um cliente, e todo o resto, seria vantajoso em crafting os esforços necessários ao implementar a automatização do mercado. Isso geralmente ajuda a compreender os fatores que podem contribuir para a rotatividade de clientes.

Geração de leads e levar a marcar

A certeza e a mais segura opção em traduzir seus visitantes em pistas bonafide é para lhes oferecer conteúdo personalizado e relevante que iria levá-los a confiar em sua marca no processo de. E uma vez que você teve sucesso nesse aspecto., a melhor maneira de nutrir sua experiência é ter uma modelo de marcação de liderança eficaz. Através do banco de dados, os comerciantes podem personalizar a experiência do cliente marca global que é especificamente com base em seu nível de palco e interesse de viagem do cliente, which may result in an improved sales quality.

Segmentation and Personalization

Marketing automation allows marketers to segment their audience based on certain criteria like demographics, buying behaviors, interests and amount of money he/she is willing to spend for a product/service.

By grouping them into defined categories, you can effectively craft a more targeted approach as well as personalized marketing strategies for your respective clients.

Workflows

After you’ve segmented your database, it’s time to create workflows that can help you develop leverage towards your subscribers and keep in touch with them.

Workflows are being used to automate repetitive actions and standardize marketing process. There are the so-called action-triggered workflows that basically influence the content of the email. Por exemplo, a newly signed-up client may automatically receive a welcome email, and then several follow-up emails soon after. Event workflows are also quite popular especially during special occasions like Christmas and birthdays. Expect to receive automated emails before, during and after those special events.

Other sample workflows are free trial sign-ups, carro abandonado, product delivery, lead nurturing, e muito mais. name a few.

Data Analytics

Not only does marketing automation help you to efficiently reach prospects but it also allows you to generate data for competitive analysis without working too hard. It tracks accurately all possible statistics about your implemented marketing strategies and campaigns.

Com esse recurso, empresários, especially those who own small businesses, can easily act upon specific efforts that didn’t work and nurture those that triggered positive results.

Testing

With an improvement that’s backed up by research and statistics, there’s definitely no space for second thoughts.

Em geral, the goal of marketing automation is for businesses to succeed, that’s why it also helps you test your business strategies that gear towards providing a better customer experience.

Conclusão

Though resources for promotions are unlimited, there is still absolutely no quick fix. Investing in an automated marketing technique would allow you to focus mainly on the excellence of your content and relationship building efforts that guarantee an increase of ROI soon after.

Comentários

2 Comentários

Matthew

As I am into b2b business, hence I found the article very useful about the different benefits of marketing automation tools. With the help of the software, it’s easy to automate marketing processes such as customer segmentation, integração de dados do cliente, and campaign management.I have tried using a number of marketing automation tools, but I found Aritic PinPoint to be the best, as it allowed me to use comprehensive campaign module by reducing the need to build segments in a different interface. The additional feature of avoiding the creation of the lists and segments outside of the campaign module causes a decrease in errors.

Jordie preto
Jordie preto

Thanks for reading Matthew. We’ll definitely have to have a good look into the tool you mentioned and see what it’s about. 🙂


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