O cliente é sempre o rei. As alturas de seu negócio de eCommerce vai subir depende de como seus clientes a experiência de seu negócio. A study conducted by McKinsey revelou que 70% de compra de experiências são baseadas em como os clientes experimentar seus serviços. Brands that put up strategies that impress customers and keep them glued to their services always triumph their competitors.
One of the strategies that improve customer experience and foster customer retention are loyalty programs. Loyalty programs are designed to reward clients who make regular purchases from a business. That means a well-crafted marketing effort would take customer engagement to another level. Além do mais, it translates to enhanced customer satisfaction, improved conversion rates, and increased overall profitability of your brand.
What are some of the most successful technologies that will be shaping the eCommerce loyalty programs in 2018 and beyond?
Internet of Things (IoT)
The IoT of yesteryears was simply a trend that would herald the tech world to another level of connectivity. It makes use of techs like the wearables, wireless sensors, and beacons that transmit data to a central location where it can be processed. Hoje, it is evolving into a must-have tech’ that every serious eCommerce store can’t do without.
Thanks to IoT’s numerous touch-points; it offers eCommerce a fresh opportunity to engage their customers. Businesses can benefit from analysis of real-time, big data that come from different connected devices. Como um resultado, it would help build loyal relationships with the brand. Além do mais, businesses would reach a new level of targeting.
Inteligência artificial (AI)
It is not easy to stand out in the crowded modern business environment. For you to stand out, Você precisa investir em uma tecnologia que lhe dá uma vantagem competitiva sobre seus clientes. Por exemplo, Você pode olhar para fora para software de comércio eletrônico Isso torna mais fácil para você personalizar suas interações com seus clientes para cultivar a fidelidade à marca. Nesse caso, o uso de inteligência artificial(AI) vem a calhar.
Por exemplo, executando chatbots AI-alimentado em seu eCommerce ajuda você simplificar a interação entre você e seus clientes. Mais avançados programas de fidelidade do cliente também podem oferecer melhor suporte ao cliente e melhores interações – na verdade, on a more personal level – with new visitors.
The proliferation of smartphones is changing how consumers make payments on eCommerce stores. Hoje, customers are turning to their mobile devices to make monetary transactions. The convenience which mobile devices offer consumers makes this offer a very attractive option. That is why the use of digital wallets as customer loyalty programs is attracting businesses in a horde.
Mas, that is not the only benefit of having a smartphone-based digital wallet at every point of sale. The wallet can also get all the customers information in real-time. Como um resultado, it becomes easier to see who, where and what’s of all transactions made. This information can be used by the sales team to send personalized messages to the customers. Dessa forma, it will make them feel engaged and valued.
Em suma, here are some the benefits eCommerce would get from implementing digital wallets in your customer loyalty programs:
- Reduced advertising costs – Getting your message across to the customers can be costly. Digital wallets provide personal information that can be used for targeted messaging. Dessa forma, you end up reducing both promotional and advertising costs.
- Improved customer experience – Customers are always for brands that offer them better shopping experiences. Mobile wallets support multiple accounts; have better payment management, and offer alerts and personalized offers from merchants. Além do mais, digital wallets are stored on a mobile phone. That makes it compatible with eCommerce websites. Além do mais, it makes it easy to maintain.
- Better payment security – what makes the digital wallets more secure is the several layers of encryption that protect the electronic transactions. Since each transaction is encrypted, all it means is that the transmitted data is devoid of account holder’s information. Além do mais, for you to make a successful transaction, you need a fingerprint or PIN authorization.
Blockchain-based loyalty programs
Most people think that Blockchain technology is all about Bitcoins and other cryptos. Mas, the technology that was once a preserve for cryptocurrencies, is getting new applications in various industries. Hoje, blockchain is finding its way into customer loyalty programs.
What are the benefits of using this technology in loyalty programs? De acordo com um study published by Deloitte (2016), implementing blockchain technology in customer loyalty programs will help your brand:
- Increase in revenues and profitability – Custom developments in your eCommerce customer loyalty software can be costly. Blockchain technology helps reduce development costs and as a result, lead to increased profitability. Blockchain might incur upfront costs – you need to find a way of storing the large volumes of data that is generated. Mas, thanks to smart contracts, you will be able to cut spending on system management. Smart contracts report transactions securely and transparently. Dessa forma, you end up cutting down on costs that are associated with fraud.
- Offers your eCommerce ability to use cryptocurrency – Due to increased incidences of fraud, most customers are turning to cryptos as a safe of the way of making online transactions. Além do mais, your customers will increase their chances of earning digital dollars as opposed to the traditional loyalty points. Por exemplo, your customers can receive a digital stamp for each purchase they make. These stamps can later be transferred into Bitcoin wallets. Dessa forma, it would encourage your customers to make more purchase from your store to earn more Bitcoins.
- Reduz erros transacionais e incidência de fraude – As ofertas de tecnologia Garantidas, um banco de dados de tempo-limite que controla e armazena todas as transações concluídas. Como um resultado, Isto ajuda a prevenir fraudes, resíduos, e manipulação. Além do mais, todos os dados enviados através da rede de blockchain estão abertos para que todos possam ver os. Mas as informações pessoais do remetente não são revelado-seu criptografado. Porque é importante? Uma vez que seus clientes são expostos a fraudes compras na sua loja, Há boas chances de que eles não vai encomendar sua loja novamente.
Balizas de Digitas
The biggest challenge with most loyalty programs is that they lack the ability to provide tempting offers that are related to storing experiences or individual customers. That is where web beacons come in handy to provide a dynamic loyalty program that responds to the feel of the customer. Dessa forma, you will be sending your customer’s highly targeted and tempting offers that feel fresh, exciting, e relevantes.
Por exemplo, restaurants can use beacons to establish good relationships with the frequent customers. Por exemplo, using mobile beacons, cashiers can easily get the name, ordering habits and the preferences of a particular customer.
Dessa forma, the cashier can even greet the customer by name and point out specific promotional offers that could appeal to the particular customer.
Summing It Up
Customer-brand relationship determines how far your business would go. One of the ways of making your customer the king is through improving their shopping experiences. Reward and loyalty program is one of the surest ways your business can use to impress and retain customers. Using the latest technology in your customer loyalty program helps you fine-tune your offerings. Como um resultado, you end up increasing the profitability of your eCommerce store.