Para donos de e-Commerce, o período de férias não é apenas um tempo para descansar, passar tempo com a família e desfrutar de festas.
É um momento crucial para aumentar a quantidade de receitas e, portanto, o lucro que você faz.
Mas para fazer isso, you need to make sure you understand the complexities of selling during the holiday periods and the tactics you can use to increase your chance of success.
In this guide, we’ll look at 6 different strategies for increasing your revenue in the holidays.
Have holiday specific deals
The thing about the holidays is that everyone is actively looking for a specific deal. They ready to spend money, Sim. Mas ao mesmo tempo, they’re also interested in looking for specific deals.
When it comes to preparing your holiday-specific details, it’s important to get ahead. You might decide you want to write all your emails ahead of time. Desta forma, when you’re about to launch your campaign, everything is ready to go and you can automate the entire process.
This holiday kit is limited edition and is called “Holiday Kit” what this tells a customer is that when it’s gone, it’s gone. If you’re a big fan of the Velour brand, you would probably want to get your hands on the limited edition item.
Think about the type of customers you’re targeting each holiday period
Each holiday usually has a specific type of clientele that is interested in making a purchase.
Por exemplo, if you’re selling products around Hanukkah, you’re most likely to get Jewish customers.
Da mesma forma, if you’re creating campaigns around valentine’s day, you’re most likely to get customers who are in relationships.
Even though each period is a holiday, each holiday has their own special nuances and themes.
Think about the specific holiday you’re trying to target and consider what special elements you could employ to encourage people to buy.
One great example is Chubbies getting on board with Cyber Monday deals.
Now when you think about Cyber Monday deals, mostly you think about people getting great deals on electronics like TV’s, stereos etc.
No entanto, this doesn’t mean eCommerce vendors in the apparel space can’t also make use of it.
Chubbies used a clever use of marketing to position their product launch as “thighber Mondays”. This clever play on words is not just a funny use of copy but shows that they understand their customers and they’re happy to provide good deals around the holiday periods.
Make it easy to purchase
If your customers cannot easily locate, choose and buy your products, they’re unlikely to spend money with you.
É por isso que, Agora, mais do que nunca, during these holiday periods, it’s incredibly important to think about the ways you can shorten the buying purchase to increase the chance of purchase.
Think about Black Friday, por exemplo, customers are actively seeking out great deals. Your job is to funnel as many customers as possible to your store and increase the number of conversions for people once they get there.
You could make it easy for customers by offering free shipping on all orders with no minimum purchase.
Or perhaps you could work on the idea of urgency and scarcity.
Usando frases como "quando eles se foram, Eles se foram"ou"apenas X itens restantes"encoraja os consumidores a tomar a mergulhar e adquirir o item que estão pensando em.
Para a campanha de dia das bruxas do Koala, inteligentemente usaram um timer para avisar os clientes só quanto tempo eles tinham deixado para tomar uma decisão.
Não temos acesso aos seus dados de vendas, Mas seria interessante ver quantos apressar vendas ocorreram pouco antes do timer fugiu.
Especialmente se você comercializá-lo como um acordo de sexta-feira negra, they’re going to question whether or not they’d ever see a deal so good ever again.
Don’t forget about shipping and delivery times
Maybe you’re looking for a way to annoy each and every single customer you have…
Fear not, we have a solution!
Step one: Advertise cool, awesome products ahead of a new holiday period
Em seguida, step two: Don’t tell your customers the last date they need to order
Step three: None of the orders arrives in time and your customers become frustrated (probably angry).
This is probably something you want to avoid, so here’s how you do it.
Make sure you have factored in your own shipping costs and timeframes and then reiterate those to your customers.
Put banners all over your website that say:
“Order before X date in order to receive your parcel by X date”.
What you don’t want to have is customers coming back to you saying, “I didn’t realize there was a cut off date.”
Ou pior, “I tried looking for a cut off date, but I couldn’t find it”.
So put it on your homepage, put it on your holiday category page and put it on your checkout.
Asos, have a specific page dedicated to letting their customers know their Christmas delivery and shipping times.
Desta forma, if you buy your gifts early and need to return them, you’re not hit with a “sorry the return date has expired”.
Mais uma vez, this shows that Asos understands their customers and appreciates that some might want to buy Christmas clothes from their store early, and if they don’t fit, they still have a chance to get a full refund.
Use historical data
The best way to predict the future is to look at the past. Your holiday selling is no different. If you really want to look at the kinds of prices your products have sold for before, then consider using a competitive price tracking app on your store.
Not only can you analyze your own prices, but you can track your competitors too.
This puts you in a really fortunate position whereby you can predict the best possible way to price your products to ensure you make enough profit during these high-sale periods.
Remember most holidays are about giving – the same applies for you
When it comes to holiday periods – what do they all have in common? Em essência, they’re all about giving rather than receiving.
It’s why people spend so much time (and money) looking for perfect presents for others.
But the giving nature shouldn’t just be for consumers.
Como um revendedor de comércio electrónico, you need to look as though you, too are giving.
There are a number of different ways you can “give”. No exemplo acima, Thursday boots decided to give $20 to charity for every pair of boots they sold during their Black Friday period.
This is a great way to help customers understand that the purchasing they’re making are not just selfish, but actually give back to the community.
Como alternativa, you can also play on the fact that customers like to receive free things from you, therefore you could adopt a free shipping or perhaps a free gift with every purchase.
Whatever approach you use, make sure you let your customers know through the use of clever marketing on your website.
Lembre-se, if they don’t know about your holiday deals, how will they make the best use of them.
Happy e-commerce holiday
For eCommerce owners across the globe, the holidays are a time for increased sales. No entanto, without the right tips in place, you’ll either, fail to make sales, upset your customers or be left with endless unsold stock.
Follow the tips listed above to make sure that the holidays are a happy period for you, your customers and their relations!