Category Archive For "Pricing Strategies"
Pricing Trends: What’s Coming for 2019
In 2019, if you want to win in the world of e-commerce, you can’t afford to not think about your pricing. In fact, with so many different pricing strategies available, now is the perfect time to analyze what you’re currently doing and see if there are areas or things you can improve for next year. …
Cost Plus Pricing: Simplest Method to Determine Your Prices
When it comes to pricing the products on your e-commerce store, you have a number of different options. Some of these options are complicated and involve you studying and analyzing data in order to come up with a price point your customers would be happy to pay. However, if you’re just starting out, or looking …
Price Point: Understanding the Difference Between Price and Price Point
If you’re like most e-commerce owners, you spend a lot of time reading about e-commerce, discovering new ways to improve the way your site performs. That could be the actual site itself. It could be how you market the store. But in many cases, what you’re really wanting to read about is how to improve …
Prestige Pricing: Learn How to Use It Within Your eCommerce Store (+Examples)
Many e-commerce owners like to give off the impression that they sell high-quality products. But how do they go about doing that? Well, the most obvious way to do it is to create a high-quality product. But another way to do it is to adopt a prestige pricing strategy. Prestige pricing is a pricing strategy …
Value-Based Pricing: How to Use It to Win at E-Commerce
Value-based pricing is one e-commerce pricing strategy you can use to increase your profits and dominate your competitors. Think about it like this: How much would you pay for a pile of metal, rubber and a few connecting wires? Probably not that much. Compare that to how much you’d pay for a car. The difference …
The Advantages and Disadvantages of Competitive Pricing Strategy
You hear about a new shiny e-commerce strategy like “competitive pricing strategy” and your first thought is to implement it right away. That e-commerce store generated $1,000,000 in sales when they used it. And this e-commerce store tripled their traffic. But before you jump in head’s first, it’s a good job to evaluate each strategy …
Shopify Competitive Pricing Tips to Dominate the Competition
For many first-time eCommerce founders, Shopify is the way forwards. Their easy to use platform means that anyone (and we mean anyone) can set up their online store within a matter of minutes. You can make use of their easy-to-customize templates and entering products is as simple as filling in the boxes. In short, if …
Magento Competitive Pricing Tips Without Repricing Software
Magento is a platform for eCommerce store owners built on open source technology. It allows vendors to make use of a fully flexible shopping experience. They can also gain specific control over how their shop appears for their end users. As well as this, there are a number of different tools you can use alongside …
Should Your Pricing Strategies Differ for New and Existing Customers?
Are all your customers the same? If you answered “no”, you’d be correct. Each and every customer is different and often, the way we market and price our products changes based on the people we’re trying to sell to. One-size fits all pricing and marketing rarely works. This is because each buyer has different browsing …
Outrank the Competitors and Dominate the Market with Dynamic Pricing
The goal of every single ecommerce retailer is to find a solid way that leads them to improve their business. Personalized and segmented emails, delivering a great user experience and customer support, publishing good performing ads… The list goes on. All of these efforts have a great impact on the success of an online business. …