E-Commerce Target Rate of Return Pricing: What is it and How to Use it

Target return pricing is a pricing strategy used by e-commerce experts that helps them set the price of a product based on the expected rate of return of their business. It sounds more complicated than it is. If you’ve ever studied business or economics, you’ll know about break-even margins and profit-margin calculations that help you …

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E-Commerce Pricing Teardown: How Everlane Created a $40 Million Company with its Pricing Strategy

Everlane is a clothing company with a strong focus on ethically sourced and produced clothes. Their mantra, “we can all make a difference” runs through their entire company. They cite their clothes as being an exceptional quality from ethical factories with radical transparency. Everlane doesn’t want you to buy a T-shirt that’ll become worn just …

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