Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Most people know that Amazon Prime Day is the biggest sales event of the year! Customers enjoy discounts on their favorite products and maybe discover something new at heavily discounted prices. But how should you… Continue Reading
Willingness to pay (WTP) is the maximum price a consumer is willing to pay in exchange for a product/service. We use this metric to price our products in line with customer expectations and increase the… Continue Reading
Did you know that 46% of product searches begin on Google? It's an important statistic you should consider as an online seller. If you are selling online you need to add your products to Google… Continue Reading
Many people love to tell you how their business succeeded with a particular pricing/marketing/advertising strategy. I’m not saying that you can’t learn lessons from other businesses’ success stories, but the question is, can you benefit… Continue Reading
In today's competitive retail landscape, it's crucial to utilize every advantage available to stand out from the crowd. Pricing plays a significant role in consumer purchasing decisions, making it essential to have a robust pricing… Continue Reading
Automation will lead you towards your business goals faster. Thanks to digital advancement, almost anything can now be automated. Using an email marketing automation software will make it possible for you save time on repetitive… Continue Reading
Running a Shopify store is tough. First, you need to get your products and pricing right. Second, you need to work on your marketing, and third, you need to make sure you’re looking at your… Continue Reading
Estimated reading time: 6 minutes What is Google Shopping Ad? How Does it Work? Google Shopping is a comparison shopping platform that allows retailers to advertise their products to searchers in a visually appealing way. … Continue Reading
Do you have an Amazon pricing strategy? As an Amazon seller, you should know that multiple sellers sell the same product in the same channel. However, only a few sellers can get the Buy Box… Continue Reading
Before the world of ecommerce, retailers had to rely on traditional methods of sourcing information about their customers. Likewise, customers had to manually navigate their research in order to find the best deal. Now, however,… Continue Reading