E-Commerce: 3 Reasons Why It’s Growing
Ecommerce business is growing faster than we think! And it creates a great place for buyers and seller to get more information about the each other. There are many reasons why ecommerce is great for everyone, but today we have three good ones for you Increasing Growth in Ecommerce In China the online retail sales …
E-Commerce News: 22-28 January 2016
Hello Ecommerce Folks! It is time for ecommerce news of the week. This week’s news is about growth in ecommerce in China, increase in mobile devices, omnichannel experience, and more. Read more to see what Prisync team thought was important in ecommerce this week. Let’s start with some growth news from China. China’s online retail …
Email Marketing: Three Important Factors to Consider
Email marketing is directly marketing a commercial message to a group of people using email. Email marketing is a powerful field in marketing since it offers direct and more personalized contact with the customers. The return on investment for Email marketing is on average 4,300% for companies in the United States. With this high ROI …
Retail Apps: Can Businesses Afford It?
Mobile commerce is growing. People are getting more confident in using their mobile devices for shopping. And now customers not only want a mobile site but they also want mobile apps of the stores. Is it actually necessary to have an app? Or would it be a waste of resource? Your potential customer is sitting …
E-Commerce News: 14-21 January 2016
Dear ecommerce folks, The Prisync team has brought you the freshest ecommerce news of the week! This week’s main topics are mobile commerce, omnichannel experience and shipping issues. We’ve been talking about omnichannel experiences often lately. This experience is well appreciated by the customers but as the research shows retailers are failing to offer the …
Social Media: Why & How in E-Commerce
Facebook, Twitter, Instagram, LinkedIn and many other social media channels… Yeah, you can share what you are thinking or what you are eating at the moment. But these channels are also great tools for marketing for any business. Social media marketing is still popular and has high return for ecommerce companies in 2016. Today’s post …
Cart Recovery: Boost Sales Using Email
A customer arrives to your online shop and starts building a shopping cart. After going through your products the customers proceeds to check out with a cart full of items. And right at that moment they decide to leave your website for some reason. We have talked about this shopping cart abandonment problem before on …
E-Commerce News: 06-13 January 2016
Dear Ecommercers, Second week of the year has already finished. So for you to not lose track of what’s happening in ecommerce world we have gathered some of this week’s news for you. Spoiler alert: This week is mostly on mobile commerce. So you might want to see how you can employ mobile strategies by …
A/B Testing: How to Do it for E-Commerce
You may have many great ideas for your ecommerce website. But you might not be sure which ones would end up in higher conversion rates. To test whether they are as good as you think and to see which idea is better than the other you may consider A/B testing. A/B testing is having two …
Omnichannel: What’s the Difference Between Multi-Channel
In our previous post we talked about why omni-channel mattered in marketing strategies. Now businesses have started to hear about this new trend omni-channel in customer care. Yet it hasn’t been that long since they employed “Multi-channel” strategies. This omni-channel strategy is being seen as the next big trend, bigger than multi-channel. What is the …