Customer Segmentation: Who? When? What?
Customer segmentation is a vital tool for your e-commerce business to be more successful. Customer-centricity is very important but an important step beforehand is to segment your customer database into different groups to address their essential needs regarding your products. Care to learn more? Jump in! In e-commerce, one-size does not fit all. A segmented …
Mobile Commerce: Witness the Upcoming Shift
Dear e-commerce folks, The Internet as we know it started getting popular in the United States during the early 1980s. This popularity coincided with the popularity of America Online, popularly known as AOL. Conducting business transactions online was looked up as a huge opportunity. The first form of business transactions online happened by way of …
E-Commerce News: 07-14 April 2016
Hi, there e-commerce enthusiasts! Was it a busy week for you too? As we come closer to the weekend, the need to wrap your weekly projects up and look around the market increases. Take a couple of minutes from your busy mind full of deadlines and catch up with the e-commerce market in an efficient …
E-Commerce Security: Tips for a Safe Experience
E-commerce connects many businesses into a common network through websites. When a customer hits the button to buy a product it starts a mechanism; that informs the warehouse, shipping, finance department for transactions or even trigger e-mail responses to confirm the purchase. Purchasing a good involves too many people and too many systems and it …
Social Media: 10 Mistakes for E-Commerce
Social Media may be the best thing since bakers started using knives. Like knives, there’s a right way and a wrong way to use them. This post explores common eCommerce Social Media mistakes and how to avoid them. Over-Promotion The primary e-commerce social media mistake among companies is over-promotion. Social Media isn’t an advertising platform …
Multi-Channel Retail: Tips on Improving Sales
The e-commerce sector has a million ways to make more money. But when you only stick to a few of them it might not be as profitable as you hoped. That is where multichannel retailing comes in. Multichannel retailing covers all the processes that lead to a conversion and even afterward. Businesses can spend all …
E-Commerce News: 31 March-06 April 2016
Hello, e-commerce community! What a busy it must have been for you! We hope you are keeping busy and bringing in some wonderful business opportunities as we speak. Keeping busy is good for a healthy and successful business but keeping up-to-date with the latest developments in the e-commerce market is indispensable. Let us take you …
E-Commerce China: A Research About the Chinese Market
China’s growth in many areas is getting the attention of every market and e-commerce market is no exception. In two years China’s e-commerce sales are projected to reach $1.6 trillion. Online sales are 11% of the retail sales but it is growing at a rate of 53% each year. This amazing growth makes us wonder …
Cart Abandonment: 3 Critical Reduction Methods
The volume of goods bought online continues to increase dramatically every year. In the UK, Europe’s most mature e-commerce market, the most recent figures from the Office for National Statistics show that £30.9 billion worth of items were bought from retailers in 2014 – up almost £4 billion on the year before. Just as the …
E-Commerce SEO: What’s the Catch
SEO is one of the greatest and easiest ways to get noticed. It helps you with your search results and can bring you to the top of the list. It creates great conversions and helps you decrease your bounce rate. But what is this SEO? Let’s get you started! SEO is search engine optimization. It …