Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.
Table of contents What is the price elasticity of demand? Moderately elastic Inelastic Highly elastic 8 factors affecting price elasticity of demand Is the product necessary or luxury? Is the product unique or does it… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 11 minutes Table of contentsWhat did we analyze?What type of customers does John Lewis have?Psychological pricing strategiesCompetitor price comparisonThe rate of price changesCategory-specific pricingBaby and kidsElectronicsFashion Home and GardenHealth and BeautyJohn Lewis… Continue Reading
ICON_PLACEHOLDEREstimated reading time: 7 minutes Table of contents Amazon's dynamic pricing engine Analyze customer behavior Learn from an illuminating mistake Benefit from psychological pricing tactics Parting words Frequently asked questions Amazon's market share of the… Continue Reading
You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell… Continue Reading
Table of contents Global trade item number (GTIN) Universal product code (UPC) European article number (EAN) Japan article number (JAN) Amazon standard identification number (ASIN) Frequently asked questions Before jumping into the article, I would… Continue Reading
Babygear.dk is one of the best companies in Denmark in the mom & baby products market and in this post, we'll share the details of their Prisync journey. The company has started it's operations in… Continue Reading
The customer journey is an essential part of your sales process because it’s ultimately your sales funnel. Understanding the exact process that a customer undergoes when they are researching, deciding, and purchasing from you is… Continue Reading
So you have a food brand, huh? You might have tried your luck selling your products on stalls in local markets, or perhaps you’ve even gone as far as to approach your local or national… Continue Reading
Table of contents What is price discrimination? Why it is different between dynamic pricing and price discrimination? How to apply it First-degree price discrimination Second-degree price discrimination Third-degree price discrimination Price discrimination takeaways Frequently asked… Continue Reading
Table of contents A two-faceted notion Factors that affect price perception The limitations on marketers' influence Build a lasting perception Final thoughts Takeaways Frequently asked questions One of the most intriguing subjects for marketers is… Continue Reading