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Prisync | Blog

Attract and retain customers with actionable pricing strategies in the ecommerce arena and increase your competitive edge.

prisync-acquires-spotlite
April 3, 2019

Prisync Acquired Spotlite: Financial Details Undisclosed

Our company, Prisync has just acquired its Australia-based competitor Spotlite. This event marks Prisync's first-ever acquisition in its lifetime and it does not feel like it'll be the last (more on this below). Therefore, we… Continue Reading

E-Commerce Marketing 8 Techniques to Expand Your Customer Reach
March 29, 2019

E-Commerce Marketing: 8 Techniques to Expand Your Customer Reach

As an e-commerce company or a marketing business, it’s your job to spread awareness of your brand and business and to get it in front of the eyes of your customers. However, while this process… Continue Reading

E-Commerce Business Models: B2B Marketplace Guideline
March 22, 2019

E-Commerce Business Models: B2B Marketplace Guideline

Table of contents Concept of B2B commerce and marketplaces Types of B2B marketplaces - based on business type Types of B2B marketplaces - based on the business model Key aspects of a B2B business model… Continue Reading

Pricing 101 Revenue Management and Dynamic Pricing
March 21, 2019

Revenue Management: Definition and Dynamic Pricing

ICON_PLACEHOLDEREstimated reading time: 5 minutes Table of contents What is revenue management What is dynamic pricing How the terms differ Using these strategies within your e-commerce store An example Final thoughts In the world of… Continue Reading

Price Increases How to Increase Prices Without Annoying Customers
March 19, 2019

Guide to Seamless Price Increase | How Not to Alienate Customers

One of the hardest tasks of an online retailer is increasing prices. Unless it's absolutely necessary, many retailers avoid price increases, in fear of losing their competitive strength. And they are right to do so.… Continue Reading

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E-Commerce Blogging Best Practices and Mistakes to Avoid
March 15, 2019

E-Commerce Blogging: Best Practices and Mistakes to Avoid

As an e-commerce brand, your goal is to drive as much targeted traffic as you can to your store—most of which, ideally, should turn into paying customers. You can initiate this by going after paid… Continue Reading

E-Commerce Customer Retention Tools A Complete Guide
February 28, 2019

E-Commerce Customer Retention: How Important Is It?

Keeping your current customers current is exponentially easier with a host of e-commerce customer retention tools you can add to your arsenal. Naturally, keeping your current customers coming back for more is a much easier… Continue Reading

e-commerce pricing teardown-cup and leaf in the tea industry
February 21, 2019

Ecommerce Pricing Teardown Part 3: Cup and Leaf

Do you drink tea?If so, how much do you think about the pricing strategy behind the types of tea that you buy? Do you have a budget in mind when choosing the right tea vendor… Continue Reading

Last Mile Delivery
January 18, 2019

Last-Mile Delivery: 6 Tips for Succeeding

Businesses that offer delivery of goods—whether they are large multi-national eCommerce stores or local furniture outlets—all face the challenge of providing a stellar delivery service. Especially at the E-Commerce sector there many different methods in… Continue Reading

E Commerce Business Expenses
January 17, 2019

E-Commerce Business Expenses: Get Your Costs Together

You’re yet to start your e-commerce business, but why? Could it be that there’s a voice in the back of your mind telling you it’ll be too expensive? I know the feeling. You read articles… Continue Reading