Discounting and Promotion Strategies in E-Commerce
Discounts and promotions are something every e-commerce business owner should think about carefully. It’s a tricky situation, you want to include lots of discounts and promotions to keep customers coming back to your store, or shopping with you in the first place, but you also want to keep your profit margins high. And using too …
How to Dramatically Reduce Your Cart Abandonment Rates with Drip Emails
An ecommerce business owner, you should be quite familiar with cart abandonment rates, as it is a major concern that impacts their business revenue. Cart abandonment signifies a customer choosing to shop, adding some products in the shopping cart and then abandoning the process right before payment. According to reports from Shopify Plus, as of …
10 Shopify Marketing Tactics You Can Experiment With To Grow Your Store
Your Shopify store needs customers. Yet, you just can’t seem to acquire them. You’re looking at your analytics, and your traffic is a mere trickle. Frustrated, you’re pulling your hair out. You need to figure this out, but it seems impossible. At this rate, you are not going to get any sales. And when that …
Prisync API Tutorial Series-2 Gathering the Product Data
Welcome to the 2nd of Prisync API Tutorial Series aiming to clarify the API foundations. In the first blogpost, I speculated about: which problems Prisync (and the API V2.0) solves on behalf of you, creating the API key and token, adding your first product via API V2.0, adding your URL and a bunch of competitor URLs, …
How to Compete With Amazon on Price and Win (Ecommerce)
Are you putting off starting your eCommerce business because you worry you won’t be able to compete with the likes of Amazon? You worry that you spend weeks, or even months researching a product you want to sell, building your website and creating compelling Facebook ads, only for people to buy your exact product from …
What Are the Benefits of Competitor Price Monitoring Software Over Manual Price Tracking or Developing Internal Systems?
The entire e-commerce market is becoming saturated. Meaning, now more than ever consumers can choose where and who they purchase from. They make these decisions by being able to access the web and the wealth of knowledge it contains to conduct research. So, if one of your main objectives is to keep up with your …
E-Commerce Marketing Tips for Consumer Electronics Industry
Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy, but you also need to work out exactly what marketing strategy you’re going to use too. Your marketing budget isn’t unlimited, and in many cases, you might have to pick between a number of different marketing …
Competitive Intelligence Series EP2: Tracking Competitors Organic and Paid Keywords
If you openly shared your advertising plan, you’d feel exposed. If anyone knew what you were planning, they could stay a step ahead of you. Your competitors could create their ads knowing exactly who you’re trying to reach and what you say when you reach them. That would be a major advantage, and it’s …
Pricing Strategies for Dropshipping Businesses
Dropshipping is a craze that many are getting on board with due to the low barrier to entry and limited overheads. Dropshippers usually run on a model where they sell products to customers without actually having to stock the product themselves. The way this manifests is a dropshipper will choose a product they want to …
Ecommerce Omnichannel Pricing Strategies
If you’ve decided to take on the task of creating an omnichannel experience for your customers, at some point you’ll have to consider your omnichannel pricing strategies. There is a certain difficulty when it comes to pricing on an omnichannel level. You’re aiming to provide customers with a seamless customer retailing experience meaning they can connect …
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