Hva om jeg skulle fortelle deg at millennials kjøpsvaner overskredet $600 millioner et år?
Min gjetning er du føler en blanding av spenning, undringen og en ekstrem sult å utnytte noen av denne kapitalen.
Millennials ofte fokus for nyhetsartikler på aktuelle hendelser. faktisk, Google viser 76,600,000 resultater for ordet "millennials".
Og hvis vi ser på Google trends, Vi kan se siste 14 år har det vært en rask økning i antall samtaler på nettet som snakker om millennials.
Hva vi prøver å få til her er millennials er et hot-omtalte emne og hvis du eier en e-handel butikk, it’s worthwhile thinking about ways you can position your store to better appeal to the selfie-loving group of shoppers.
Ved slutten av dette innlegget, you’ll know why millennials are different to other shoppers, you’ll know about their online shopping habits and you’ll know what you can do to optimize your store so that you can sell to millennials more consistently.
Let’s jump in!
Millennial spending habits
Millennials are typically born between 1980 og 1999, they also represent the largest population of people in the United States. Betydning, they have a powerful sense of influence.
One of the most important things to note about millennials and their shopping habits is: most of it happens online.
74% of millennials say that buying from an online store is more convenient than buying from an actual person.
When we also take into account the $600 billion a year figure we cited earlier, it’s clear to see that working on appealing your e-commerce store to your millennial audience can have a positive effect on your entire business.
Merk: if it makes no sense for you to change the way you present and market your products to appeal to a millennial market – don’t.
Generelt, millennials prefer to shop online. They have their phones in their hands almost all of the time and are ready to hit buy at the press of the button. A study even showed that 80% of millennials sleep with their cell phones next to their beds.
Hvis du er klar til å begynne optimere butikken for å forbedre hvordan selger du til millennials, Les videre!
Fokus på shopping opplevelse
Millennials er om opplevelsen. Hvis din e-handel ikke gir tusenårsriket brukerne med den rette erfaring, skal du glipp av kunder. Når du glipp kunder, du glipp inntekter.
Men hva er god erfaring? Hva slags erfaring får millennials spent på å kjøpe med deg?
Til å begynne med, hele shopping prosessen bør tilpasses. Tusenårsrikets kunder liker å føle som om de er brydde seg om. Tenke Amazon som et eksempel.
Så snart du logger på Amazon-kontoen, hele prosessen og store design er skreddersydd for deg som en shopper.
Amazon has a wide range of product categories, meaning there are hundreds and thousands of products to search through. For some users, finding what you want to buy can become a struggle simply because there is so much choice there.
Amazon battles this dilemma by offering personalized product suggestions based on your previous search and purchase history.
Andre, the shopping experience should be the same across various different devices. You don’t know if a shopper will buy from your store on their mobile, their desktop or even a tablet. When it comes to mobile shopping, you want to make the experience as easy as possible. This means using larger images, big buttons, and easy-seamless mobile loading. You can also experiment with mobile payment options whereby customers can pay using their phones directly through Apple Pay.
Endelig, when it comes to finishing the purchase, the checkout process should be simple. If you can, allow users to purchase as a guest. This way they will be able to make purchases without having to first create an account or enter any unnecessary details.
After purchase, you can reach out to your customers and ask them to provide you with more information about them to ensure the next time they buy from you they receive a completely tailored approach.
Millennials are influenced by social media
If there’s one thing millennials are influenced by, it’s social media. Social content is super important for encouraging millennials to buy from you. Du bør sette så mye krefter i sosiale medieinnholdet som du kobler til sideinnholdet statisk nettside.
Millennials er for vane å følge deres favorittmerke online.
Sports-moten forhandler, Nike, har 79,8 m tilhengere på Instagram. Hvis du ikke tror butikken har nok interessant innhold til å opprette en Instagram-konto, bare se på eksempelet nedenfor fra forhandler, STABILO.
STABILO selger penner, men de har fortsatt samlet over 180,000 tilhengere på Instagram. Det er tydelig å se, deretter, at det å ha en sunn og aktiv tilstedeværelse på sosiale medier er en flott måte å oppmuntre tusenårsriket kjøpere til å kjøpe mer fra deg.
I 2018, tradisjonelle metoder for selger fungerer ikke lenger. Når det gjelder å finne nye produkter å kjøpe, Millennials påvirkes av hva de ser på sosiale medier.
Hvis alle i deres sosiale medier drikker vann fra en bestemt flaske, de sannsynligvis vil ha en for. Bruker sosiale medier som en butikk kan du opprette følelsen av FOMO som oppfordrer andre til å kjøpe.
Bildene ovenfor er fra Instagram. De er bilder av en Chilly flaske. Bare, Det er…disse var ikke tatt av merket seg. De ble tatt av shoppere.
Shoppere var så fornøyd med sine produkter som de ønsket å har dem på deres Instagram. Hvis du konsekvent vises eksempler av folk som bruker kule produkter, er det mer sannsynlig å se på dem selv.
For millennials, Dette er 100% saken. Når folk er fornøyd med et produkt, they’re less likely to leave a review on a site, and much more likely to take to social media to talk about how much they’re enjoying their new purchase.
Make it easy to purchase
We’ve already established that millennials are ready to purchase at any minute, but this is unlikely to happen unless you make it easy for them to purchase.
If they have to enter their first name, surname, the name of their first car and favorite color when they were 5, they’re most likely going to leave your site and use a different one.
Likeledes, if they land on your site, add items to their basket but only find out an item is out of stock once they’re ready to check-out, you’re going to alienate them.
When you alienate your millennial customers, they’re just going to go elsewhere. Millennials live and breathe the internet. They understand the nuances of it and understand how easy and quick it should be.
So when your website doesn’t stand up to that standard, you’re going to lose customers.
Joseph Joseph, for eksempel, has a really simple checkout process. As you can see from the screenshot above, you can choose to log-in (if you already have an account), create an account (if you want to) or purchase as a guest.
Second to that, on the right-hand side, you can easily see the number of steps left to complete the checkout.
The step you’re currently on is highlighted in a darker color also meaning you’re always certain of how much of the process is left to complete.
More than just the check-out process, you need to make sure that it’s super easy for millennial shoppers to make a purchase without changing their minds. Apparel is often an e-commerce niche where shoppers are hesitant to click purchase, despite adding the item to their bags because they’re worried it won’t fit them properly when it arrives.
Asos is great at combating that problem through their size predictor tool. When you look further into a product, you can see that rather than just show you a photo of what the model is wearing you also get to see the size the particular model is wearing too. This way you can use this to predict what size you might need.
So do you know how to sell to millennials?
Millennials are looking for a very specific shopping experience when they land on your site. If you’re unable to provide this for them, you’re likely to lose out on potential customers.
We’ve already established that millennials are the largest population of shoppers and so neglecting to make sure your store adheres to their needs is going to harm your bottom line.
If you want to get millennials to hand over their payment details then first you need to build trust with them by creating a brand they like and are happy to vocally support.
Then you need to provide them with the information they need in order to actually make a purchase.
Endelig, you need to make sure that when they do want to make a purchase, their experience is seamless and easy.
Hva venter du på, are you attracting enough millennials to your store?