Tazemasa was found six years ago by Fahir Özcan with the purpose of serving people who are living in big cities and having difficulties to access fresh fruits, vegetables, and organic foods. Så, you can always find fresh daily milk, organic eggs, delicious vegetables and many more healthy foods in this store. For the ones who are curious about the meaning of the company name, we can translate it into English as “Fresh Table” 🙂 Their motto is “Eat well, live well!”
They’ve reached over 100K visitors/month and according to the current stats, they have over 50k members. The good thing is that the majority of their users are having a recurring shopping experience with their store. We’d like to thank Fahir for his contribution in this case study and let’s dive deeper into their story with Prisync step by step.
Fahir forklarte utfordringene før de ’ har begynt å bruke Prisync i de følgende setningene.
“Vi kjempet for å holde oversikt over våre konkurrenter’ manuelt som vårt marked er mer volatil enn de fleste marked, og det var nesten umulig å spore prisene manuelt. Vi hadde en “vakre Excel-fil” der vi sporet våre konkurrenter’ priser, men det var virkelig for et begrenset antall produkter.”
Deres største problem var å spore prisendringene ofte og iverksette tiltak for å endre sine egne priser tilsvarende.
Fahir også nevnes at “Spore konkurrenter’ prices for the person responsible was taking half of his day and more importantly the data wasn’t up-to-date nor accurate”.
Når de begynte å bruke Prisync, så de umiddelbare forbedringer i sine operasjoner.
“We’re now able to track more products with Prisync and the frequency of the updates have dramatically increased. Dette hjelper oss å være svært konkurransedyktig som vi ’ re kunne reagere på våre konkurrenter’ prisene nesten umiddelbart. Den ’ s også en stor fordel å spore ubegrenset kanaler med Prisync”
What results did Tazemasa.com have after using Prisync?
- Being able to track more products: They were able to track 200-300 products per week before. Now they’re tracking almost 1000 products with 4 times pricing & stock update cycles per day.
- Being able to get notified of price changes daily: Thanks to the robust notification system, they’re always informed about the price changes in the market.
- Being able to react to their competitors’ actions: As Prisync provides the most up-to-date data, Tazemasa is able to take their pricing actions almost instantly a few times a day.
Prisync i en setning
Fahir summarizes Prisync in a great way.
“Prisync is the first tool that we check every morning so it’s like a good morning greeting to us.”
For each morning, Prisync’s tracking & notification module helped Tazemasa increase their monitoring capacity, the accuracy of data, and their ability to act on changes. If you’re having a similar challenge, Registrer deg for en gratis 14 dagers prøveversjon og se hvordan din bedrift kan dra nytte av Prisync.