Som, the year end gets closer and closer, Christmas deals following the Thanksgiving Weekend are all over the place.
Many holiday shopping stats are flowing in along with many 2015-2016 resolutions and in depth year end analysis. Faktisk, it’s the best times of the year when many strategists, ecommerce experts put out their best pieces of advices, kind of in a way that they sit back, take a look at the previous year and the next year and reflect.
Let’s take a closer look at what grabbed our interest from the ecommerce news and tips from last week:
Mobile handel has become more than a crucial aspect of an omni-channel retail strategy. The figures also proves itself. %45 of online sales were made via mobile devices (tabletter & smartphones) i Q3 2015, as new IMRG data suggest.
The Thanksgiving Weekend and especially Black Friday also showed that the consumers really want a mobile shopping experience. Vel, this is understandable because, such days like Black Friday or Cyber Monday are all about timely deals, bargains, rabatter, and the mobile is mobile and always so close to the hands of shoppers.
En annen always-hot topic in ecommerce marketing is the programmatic advertising as part of marketing automation. Last weel, Econsultancy has drawn a pretty insightful big picture of the 2015’s programmatic advertising landscape and asked “what’s in store for 2016?” in regards with the subject.
CPCStrategy gathered a cool roundup of Black Friday and Cyber Monday from a Google Shopping perspective and put down some findings like a clear increase in CPC’s on the platform.
If you already started to think about the next holiday season’s awaiting your business and want to muscle up for them in advance, Shopify’s cool post gather “7 Easy Ways You Probably Didn’t Think of to Boost Holiday Revenue”,
When we drill down the global ecommerce market, EU was also in the news last week, with its new cyber security law, which surely and directly is related to the ecommerce players in European Union. As EU paves its way towards a Digital Single Market, the EU Parliament voted for the 1st ever EU-wide cyber security laws.
Any ecommerce news would be complete without a growth story/projection from India’s booming ecommerce market. Last week’s news were about India’s enormous cross-border ecommerce projections. According to a study from PayPal and Ipsos MORI, Indian shoppers are expected to spend around $14.6 on international webshops in 2016.
As a final read from last week, again full of strategic thinking, we enjoyed reading about what to do when a good sales experience isn’t good enough. I e-handel, it’s sort of a must to take that extra mile to fully satisfy your customers, because at the end of the day, they are just the reason why your shop exist.
Many thanks for dropping by our weekly ecommerce news and tips digest and we hope that you had the right dose of strategic insights and news to keep you up to date with the market.
Stay tuned and see you next week,
Happy ecommerce dager,