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Hvordan bygge et samfunn For E-handel butikken

Jeg vokste opp i Europa deltar i hobby klubbene i løpet av 90-tallet. Disse klubbene ble organisert etter tema: DET, biler, elektronikk, og så videre. De var små samfunn hvor du kan gå til lære og eksperimentere med en haug med ting brakt inn av de andre deltakerne, professor, og en mentor (Hvem var eier av lokale IT butikken).

A group of 15-20 of us used to meet every two weeks to do all kinds of creative work, both indoors and out. This was where I started to learn about computers and electronics. Apart from the general role of the like-minded people who were interested in this topic, there was also a very experienced mentor, who was teaching us a lot of things. This person was the actual owner of the IT and electronics shop.

At the time, the majority of my friends, myself included, were trying to convince their parents to buy them their very first computers. I still remember the Intel 486 med 77 MHz and 6 MB RAM. And it was an awesome computer! We were playing Ski on it, you might remember that game.

So now, try to guess who we were going to go and buy those gadgets from? The same guy that was there with us in the club. Thanks to our relationship, he had been teaching us how to use computers.

Let’s fast forward to 2012, when I was working for Farnell element14, a company from the UK which distributes electronic components. Farnell had a huge amount of data and a huge amount of products that we were selling online. They have 976,755 products in their inventory.

And guess what they did that helped them to grow? They created a community; the same as the one we had when I was growing up in Romania. If you go to the nettsted, you’ll see a lot of content that has been created through community engagement.
They have developed:

-Webinars with the suppliers
-Forum, blogs and groups
-As well as all kinds of challenges and road tests.

With their challenges and road tests, Farnell element14 sender alle komponentene du trenger til ditt hus, og din oppgave er å gjennomføre et prosjekt ved hjelp av disse komponentene. Sammen med dette, du må lage en video eller skrive en artikkel om det., og så du får komponentene gratis. Hva mer, organisere slike utfordringer kan hjelpe Farnell element14 å oppdage som de beste ingeniørene innen. Høres glimrende, høyre?

Ved å bringe elementene i samfunnet, gamification og lære sammen, Farnell element14 får mange kunder. Through completing those competitions, you get to know the Farnell community and the company’s range of products, so you then go on to buy from Farnell’s shop. In the exact same way, we always went to buy our computers from the local shop.

 

build-community-commerce

 

And they are not the only ones in the industry doing this.

Arrow (Farnell’s competitor) does the same with Bolt.io (a startup incubator for hardware companies). They are sponsoring them with tools and components. It’s a very smart move to build a community around you.

By telling this story, I want to show you the importance of creating a community. Even if you’re a small shop, you can ‘build’ up a group of people who are centered around your niche. Here are a few steps that you could implement for your business:

Reach Locals

Partner with local clubs, NGOs, and hackerspaceswhoever participates in your industry. You might say “Hey, but what if I’m in the fashion industry?”. It doesn’t matter, there are also people who are passionate about this niche. Hvis du er i mote – Jeg er sikker du kan finne skolen klubber eller noe koblet til designer klær. Danne et partnerskap med dem., og kjøre noen kreative, mote relaterte seminarer, hackathons og konkurranser. Denne, Du kan også få oppmerksomheten til media. De kan skrive om deg, som vil gi selskapet en gratis PR.

Partner med beslektede virksomheter

Holde sammen med andre små butikkeiere. Ikke Tenk på alle dem som konkurranse for deg. Spesielt, du bør prøve å finne en slags "skulder nisje". Hva mener jeg med dette? Let’s say you sell socks. Så, partner with a company which sells shoes, because these products can easily be sold together. Pitch a promotion campaign togetheryou write on their blog and vice versa, or you mention each other in your own newsletters.

For eksempel, what we did at Farnell was to partner up with several companies that manufacture PCBs (Printed Circuit Boardsgoogle it). We were selling components which require PCBs to work, so we were promoting their PCB fabrication while they were promoting element14 as a place to buy components. Det er et enkelt eksempel. Jeg er sikker på at når du begynner å utveksle ideer du kan finne slike folk. Så nå ut til dem!

Materiell og Gamification

Begynne å organisere noen form for materiell eller gamification tema rundt firmaet. Du kan gi noen produkter og, i exchange, folk kan skape en slags innhold om produktet, som et blogginnlegg eller en infographic. La oss si du selger kaffe. Det finnes en rekke ulike måter å gjøre det, selvfølgelig. tro meg, Du kan Le, men det er steder kjent som kaffe klubber, selv i Kraków hvor vi har vårt kontor, der de lærer deg hvordan å lage en god kaffe. Så det ville være en flott mulighet for deg.

Begynne å spre

Nå ut til lokale journalister. Hvis du har inngått partnerskap med en kommune eller en butikk, Du kan gjøre samme med pressen. Spør dem om hva du gjør med en NGO eller en butikk er interessant for dem. Fordi, tro meg, de er stadig på utkikk etter interessante og out-of-the-box. Hvis du gjør en slags sokk-design-forbedring tema hackathon og du gjør det i samarbeid med en kunstskole, samarbeide med en kunst klubben i denne bransjen for. Gå og nå ut til dem. Det trenger ikke å være en drenering opplevelse. Du kan få en intern å håndtere samfunnet.

Og her kommer vi til den siste ting. Gi din intern oppgaver knyttet til ta vare på samfunnet slik at han eller hun kan få kontakt med lokale klubber, skoler, NGOs, forskjellige høyskoler, universiteter og journalister. Just to see what you can do in different cities.

That way, your community can grow the same way as element14’s did. They started partnerships with a few electronics clubs and hackerspaces that they sponsored; then they went to different fairs and created more and more makers within their maker community. And that’s how they started to build up a community and understand what these people wanted to learn. If people know how to use particular products, or they’re passionate about such things, I’m sure they’d feel encouraged to come back and order something from you. Those are just a few ideas about how to create a community in e-commerce.

Om forfatteren

Romeo Man is a Business Automation specialist and founder of MAN Digital. If you can get him on your side, you’ll start attracting the right people and converting them into customers with a custom-built sales funnel built on data, not hunches. Find out how he does it at MAN.Digital, and follow him @RomeoMan.

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