Vi alle husker spenningen (eller angst, i noen tilfeller) å gå tilbake til skolen. For de av dere med barn, Dette er fortsatt noe du har å håndtere.
Det er en spennende tid for mange, spesielt de av dere som kjører en e-butikk.
faktisk, i år er det spådd $27.6 milliarder vil bli brukt på produkter samtidig. Det er mye penger. Pengene du sannsynligvis vil få hendene på.
For mange barn, spesielt yngre, Når det gjelder å kjøpe sine tilbake til skoleutstyr, de foretrekker å gjøre det i butikken. De liker å se på elementet de skal kjøpe, fargen på pennalet er akkurat og kontroller at de har gjennomgått alle alternativene klistremerke.
Dette gjør det vanskeligere for Internett-forhandlere å konkurrere, men, Det er ikke umulig.
I dette innlegget, Vi skal se på en rekke forskjellige tilbake til skolen taktikker du kan bruke i din egen markedsføring arsenal å sikre at du dominere din konkurransen og salg.
La oss dykke i!
Folk søker aktivt ut tilbake til skolen avtaler
Alle elsker en avtale, Dette gjelder særlig for tilbake til skolen perioden. Flere barn vil også se for bestemte avtaler du redusere pengene de må bruke i denne høysesongen.
Men nettopp fordi foreldre er på utkikk etter avtaler, betyr ikke at du trenger å senke prisene dramatisk. faktisk, med riktig avtaler på plass og riktig markedsføring for å støtte det, Du kan faktisk øke prisene i denne perioden og fortsatt utvikle en mengde av fortjeneste.
En av de beste måtene å fremheve dine tilbud er å segmentere produkter av publikum.
Amazon har en destinasjonsside for back-to-school kjøpere å bla.
Du vil se at kategoriene er organisert av klasse grupper. You can assume that a five-year-old is likely to want different products than a 15-year-old.
Back-to-school deals also give you a brilliant opportunity to bundle many of your products together. We’ve already established that many shoppers prefer to shop in the store.
This is especially true when buyers are looking for specific individual items. Perhaps they only need one or two things and so it makes sense to buy it in store.
Men, if you can promote your products towards the group of people who are looking to buy a wide range of things and don’t want the stress of having to pick out individual items, bundling is the way forward.
You’ll see in the image above, parents can buy a range of different products all at the same. It saves them not only time but the hassle of trying to shop in a crowded store.
So if you want to excel with these deals, make it easy for parents to conduct their research. You can do this through recommendations for other similar products on your product pages, or perhaps showcase new, exciting products on social media.
Start early or offer fast, gratis frakt
I en ideell verden, you’ll start your back-to-school campaigns as early as possible. This way you can target those shoppers who want to get it sorted early so they no longer have to think about it during summer. Huske, although the users of the products are the students, i de fleste tilfeller, it’s the parents who are making the purchase decisions.
Men, if you are entering the market later, don’t worry as there is still an opportunity for you to dominate the market.
If you haven’t yet started your campaign, a good strategy is to target the shoppers who also are late to buy products.
Offering free shipping will be a life-saver for people who have left buying their supplies until the last minute.
You can also slightly increase your prices to account for the cost of shipping the items. It might not make sense for you to offer free shipping all throughout the year, especially if it will hurt your overall profit margins. Men, it can be lucrative to offer it at specific peak times to encourage shoppers to spend more. If you cannot afford to offer free shipping, experiment with other options.
UK-based retailer, Argos tilbyr ikke gratis frakt men tillater sine kunder å betale litt mer for å få deres levere samme dag.
Tilbyr som dette fyller din shoppers hoder med tillit at du bryr deg så mye som dem om å få skolen rekvisita i tid for det nye studieåret.
Ikke overse omnichannel opplevelsen
Noen produkter er hyggelig å haves og noen produkter er viktig. Kategorien tilbake til skolen er akkurat det. Du trenger ikke å overbevise noen om de skal kjøpe tilbake til skolen rekvisita. De vet at de skulle allerede. Hva du må gjøre, men, er overbevise dem at de skal kjøpe fra deg. En av de mest effektive måtene å gjøre det er ved å tilby en omnichannel opplevelse.
You don’t know if your shoppers would prefer to buy from social media, or your website, therefore it’s imperative you make sure your products can be found wherever they are when they’re ready to buy.
Don’t just use a range of platforms to sell your products, but use a range to market them too.
Rymans, use their Instagram to showcase the products they have on offer. Their products are available to buy both in-store and online. Showing products visually like this offers customers a chance to see the different types of things they might like to buy.
It helps pique curiosity and ensures people remember you when it comes to making a purchase.
You’ll also want to make sure your online experience on mobiles and tablets is good. The number of people who buy items straight from their phones has increased in recent years and failing to provide customers with a good mobile experience means you’ll be leaving money and profit on the table.
Analyze your competition
Endelig, you should, as always analyze both your competitor’s current prices and historical prices to make sure the prices you’ve specified is in line with what customers are happy to pay.
When you have access to this data you can use it to fuel your various marketing campaigns.
Data-driven marketing will give you a competitive advantage over your customers and evoke a sense of customer loyalty in so far as your new customers feel as though you truly understand their wants and needs.
Studying your competition will give you an insight as to what tactics they’re employing during this peak season as well as what you could improve on.
Bruk en price-tracking tool to help you acquire this data and analyze which products were top-performers in previous years and what marketing techniques you can employ to ensure they perform even better this year.
A new academic year is exciting for retailers, parents and students. Men, like any peak pricing strategy, you need to make sure you have planned how to make your back-to-school approach most effective.
I dette innlegget, we’ve looked at why you should scream and shout about the deals you offer, start your campaign early and offer incentives like free shipping, ensure you don’t neglect the omnichannel element of selling your back-to-school items and above all else, analyze your competitors current and historic pricing strategies to ensure you stay ahead of the competition.
If you prepare ahead of time and ensure you provide each and every visitor with a good customer experience on your site, you’re sure to see both your sales and your profits increase.
Hva venter du på? The school bell is about to ring!