Trykk enter for å se resultater eller esc for å avbryte.

Australia: Markedet For en rask Start

Kenguruer Australia solnedgang

 

Australia kan være kjent for mange ting som kenguruene, Velferd eller de berømte actresses som Nicole Kidman eller skuespillere som Hugh Jackman eller selv som Gina Rinehart, Hvem er den rikeste personen i Australia, gjør en million dollar hver halve time. Men vårt perspektiv er mer satt på e-handel markedet som har vært flourishingin landet. Du kan kalle Australia stedet for å få en hoppe starte i e-handel markedet. Men før fortelle deg alt om det her er tidligere Statsminister Bob Hawke verdensrekord for sculling 2.5 halvlitere med øl i 11 sekunder. Hawks sier denne erfaringen var Hovedgrunnen til hans suksess i politikk.

Bob Hawke gamle statsminister i Australia Guinness rekord drikke øl journalister

Australsk marked i et nøtteskall

Australia har verdens 12 største økonomi. Det er en av de rikeste landene i verden vurderer økonomi, utdanning, politiske rettigheter osv. Det har det 2 stedet i global menneskelig utvikling indeksen. Byene i Australia som Melbourne tar 1 og følgende steder i mest miljøvennlige byer listen i The Economist‘ s årlige vurderinger.

Grafen Australia statistikk

E-handel salg (i milliarder)

Den 94 prosent av befolkningen har tilgang til Internett som skaper et mulig miljø for nettbasert sektorer. Den 79 prosent av dette fellesskapet går online daglig også. E-handel salget har nådd 37.1 milliarder dollar i 2013. Alle aldersgrupper har handlet på Internett og %73 brukere som tilhører 35-44 aldersgruppe er ledende. Topp 3 Kategorier i Internett-kjøp er Travel/overnatting, CD/musikk/DVD og klær/smykker. De vanligste betalingstypene er Paypal og kredittkort. Kjøp er laget hovedsaklig på australske nettsteder, men det er en stor andel av utenlandske nettsteder i e-handel markedet også. Også føre online shoppere Australia Asia Pacific markeder og totalt 2016 handler om 4500 dollar per kjøpere.

Faktum at Australia ikke falle inn i en depresjon i den 2008 finanskrisen pluss styrken av australske dollar skaper en svært trygt miljø economy-wise. Folk i Australia er også svært integrert med sosiale medier. Deres kjøpsavgjørelser kilde vanligvis fra sosiale medieforskning de gjør utgangspunktet. Hvis en bedrift trenger for å lykkes i dette miljøet, visse kravene er: god kvalitet på tjenesten, sosiale medier integrering og en god frakt operasjon. The younger generation of customers is not focused on local brands as the older ones are and this generation can be the loyal customers of new businesses from overseas too. The basic point is to have a good shipping system so the quality of the service is not harmed by negative delivery conditions.

Major Online Retailers in Australia

BIG W

Website Big W

 

BIG W has over 17,000 employees all over Australia. The mission of the company is to offer the best quality with the best price. De tilbyr Australias laveste prisene hver dag. Hvis kunden finner en identiske produkter i forhold til merke, modellnummeret, stil med vekt selskapet garanterer å matche sin pris på stedet.

Booktopia

Booktopia nettsted

 

Booktopia er en 100 Booktopia er en 20 online retailers of Australia in 2012. They are creating an alternative to retail giants such as Amazon and also happy to give back to Australia through taxes, job offerings or charity. Their charity campaigns are society oriented. One of the projects held by Booktopia and Cathy Freeman Foundation is a motivation based project. The students who improve themselves in 6 måneder, receive a book pack from Booktopia. In South West Sydney, a project is held to support vulnerable families by providing them with books to home teach their pre-school children. They provide the families a brief demonstration about how to teach their children the letters and how to help them engage more with books through libraries. The company was listed in the BRW Fast 100 i 2009, 2010, 2011 og 2012 as one of the fastest growing companies in Australia.

Brands Exclusive

Brands Exclusive is Australia’s one of the leading online private shopping clubs. The company sells over 800 brands fashion and lifestyle products with up to 70 percent discounts. They are supplying the products from the brands themselves. To shop online with brands exclusive the customer needs to register to the system. The membership requires an invitation but it is free.

Catch Of The Day

Diagram for business cycle

 

Catch of the day is an online daily deal site. It supplies the products in unknown amounts from the brands themselves. The products can be supplied from the excess stocks of every brand. The catch of the day is changing everyday and the dynamic movement is increasing the sales. Den 24 hours sales policy also protects the products’ normal retail market position. The attractive side of the website comes from its mystery. No one knows what the next product can be, the quantities are limited, so people have to act quickly and the prices are the best for the items.

Deals Direct

Deals Direct is an online department store one of Australia’s best. The company offers 10,000 brands with a huge range in 23 categories with discounted prices. The delivery services are 7 days a week with tracable delivery partners such as Australia Post and Allied Express. They offer payment types such as PayPal, BPAY, Visa, Visa Checkout and Mastercard.

Dick Smith

Dick Smith is a major retailer on consumer electronics with 386 stores across Australia and New Zealand. It operates in multi-channels online shops, mobile shops, mobile apps and click-and-collect. Dick Smith sponsors the Melbourne Stars, tennis tournaments such as The Hopman Cup, The World Tennis Challenge, The Brisbane Interneational and The Apia International in various places in Australia. The company also sponsors the National Rugby League, Auckland Nines and is a supporting sponsor of AFL club and Richmond.

Get Wines Direct

The company has over 30 years of experience of retailing in the Australian Wine Industry and it is located in Melbourne. The company specializes at end of run products such as bin end wines, super premium Australian wines like Penfolds Grange, Henschke, Mt Mary. Den 80% of the business is held online. The tasting room of the company is located in Richmond and they have contacts all over the major wine regions of Australia.

The Good Guys

The Good Guys is one of the leading retailers of consumer household appliances in Australia, operating since 1952 when the brand name was Mighty Muirs. I 1998 the retailer rebranded itself as The Good Guys. The company delivers quality electronics at competitive prices. Siden 1952 the company has grown into 98 stores across Australia.

Harvey Norman

This website has been chosen the best in ecommerce for the digital consumer experience index in 2013. The website allows the users to compare products but also the variations of design in a single location. The payment choices are well represented and well segmented from online purchases to buying in a store. And the check out process is easy to complete.

Final Words

Australia Sydney Opera House

Australians are very active online and they are interested in learning more about the product they are buying. Australia itself has the highest standards in the world in every matter. To enter the e-commerce sector in Australia, one must have a fast and good shipping system. Another important matter is to serve at a high quality because the Australians will not put up with less quality. Make sure to create a good content, opprette en rask levering, gi riktige prisene og aldri tilbake ut på kvalitet. Også kan har en australsk ansatte og bidra til Australia være en positiv faktor å bli anerkjent i bransjen. Etter å gå gjennom toppen nettforhandlere er det mulig å se at de er fremme sine australske identiteter og de stolt bidrar ved å betale sin skatt. Så hvis du angir sektoren fra utlandet Sørg for å verdsette hva de verdi.

Null Erden – Marketing Executive – Nil@prisync.com – Prisync.com

Vi, som Prisync fordi de vil være klar over hva ’ skjer på dine konkurrenter og alle tilbud og rabatter, vil dekke e-handel markeder forskjellige land fra hele verden og vil fokusere på innsikt som er spesifikke for hver respektive markedet.

Kilder:

http://www.powerretail.com.au/research-and-intelligence/infographic-australian-e-commerce/

https://www.shipwire.com/w/blog/australia-ecommerce-understanding-market-and-shopper/

 

 

Relaterte innlegg