Everyone’s long awaited Christmas is almost there! Så, you are now up and ready for your consumer’s rush into your webshop, og klar videre for å få mest mulig ut av at rush, i.e. maksimere konverteringsfrekvensen.
Det var tilfelle i alle ferieperioder i året, 2015’ s ferie shopping forventes også å sette nye rekorder i e-handel beregninger. Så, Det er en reell mulighet til å gripe, på spill. Også, med hensyn til forbrukeren ’ s enheten fragmentering, it’s expected to be the mest kompliserte ferie hittil.
For å få mest ut denne generelle interesse i online shopping, du har mange ting å gjøre, and here we’ll be going through 3 major strategies that you must implement in order to achieve maximum conversion rate:
1. Top-notch site search capability
Spesielt, during holiday seasons, your webshop will receive traffic from some shoppers who have clear gift ideas in their minds. Derfor, your little sweet search bar will be their first touch-point in their – hoppefully – memorable shopping journey in your site. Vel, like all of us in some cases, these shoppers might not be spelling geniuses when it comes down to thousands of different products and variations in the market. Derfor, your web-shop should have a bit of flexibility for not neglecting those minor typos over at your search bar and actually driving them further into shopping to increase your conversion rate.
Men, the research shows that vast majority of e-commerce sites are missing that flexibility and actually %70 of those sites deliver search results depending on exact matches of what shoppers search in a site. Så, imagine that, you are retailing office supplies, and a shopper just searched for a ‘computer table‘ – which is surely maybe not the best of putting it in words, but hey, why not? – and you listed your relevant products under name of ‘computer desks‘. If you are in that %70 of exact match pickers, you would not be delivering what your shopper is looking for. It’s just too sad!
To avoid such sad situations during this blissful period of shopping spree, install a search engine into your webshop with an auto-completion feature, that helps your visitors find what they are looking for, and eventually turn them into happy shoppers.
2. Best Seller Lists – ja, it really works!
Vel, surely this year had brought in many different products into your product assortment, but last year’s best selling items data is still relevant and worth checking out for generating a list.
Along with opening a category name like ‘Gifts‘, highlighting such group of products with badges like ‘top-selling‘ or again under a different category like ‘Most Popular Products‘.
Også, having such a segmentation is not necessarily a holiday-only strategy, men i stedet, you can keep such a segment alive in your site forever, so you can always direct your customers towards such high-converting items in your store, so that you can maintain their top-selling characteristic for a long time while achieving a sustainable improvement in your conversion rate.
– As a side note : Check out Insider Monkey’s Top 10 Best Selling Products Online List.
3. Personalised recommendations for your visitors
Først av, let’s appreciate Amazon’s success here. We all clearly see how seamless do their recommended products widgets work depending our previous shopping behaviour, or even the products you just browsed.
A massive 31% of total e-commerce revenue was driven from product recommendation in 2014’s last quarter, as shown in a researched conducted by Bralliance. Conversion rates were 5.5 times higher, when there was an active personalised product recommendation in place during their shopping experience.
No matter what you are selling online, you always have complimentary products in your assortments. Så, for eksempel, if a shoppers just bought a laptop from your store, make sure that you display a case or maybe an external hard disk to her/him to tempt them into buying further.
By this way, you would not only increase your conversions, but also increasing your average basket size, because you’ll be basically opp-selger to an existing shopper.
Implementing recommendations in your site is actually not an extremely difficult process and there are quite a few nice plugins or tools that cover you from bottom to top, fully.
Også, don’t dissatisfy your visitors by being shy when it comes to campaigns and discounts, fordi de vil være klar over hva ’ skjer på dine konkurrenter og alle tilbud og rabatter.
Som Prisync fordi de vil være klar over hva ’ skjer på dine konkurrenter og alle tilbud og rabatter, we are also always here to help you to set the ultimately competitive and profitable pricing strategy for your webshop, feel free to check out Prisync’s free demo on our website.
Merk: Jeg Burc Tanir, medgrunnlegger av Prisync.com, konkurrent prisen sporing programvare for e-handel bedrifter av alle størrelser fra hele verden. Som e-handel, Jeg spiser og puster e-handel og vil alltid elske å få kontakt med e-handel entusiaster på noe om e-handel. Gjerne Send meg en melding på email@example.com.