Voor online retailers, het is geen verrassing dat de prijsstelling aangelegenheden. Er zijn ook enkele opvallende prijsstelling feiten van e-commerce markten wereldwijd, die sterk bewijst dit feit.
That’s why we’ve collided the most striking pricing facts in e-commerce. U kunt doorlopen en een beter begrip van het belang van prijzen in e-commerce met deze snelle en krachtige stats. After diving into these stats, you may consider handling your pricing efforts from a different perspective.
Let’s have a look these pricing facts that every e-commerce retailer should know;
Meer dan 60% van de online shoppers worldwide considers e-commerce pricing as the very first criteria affecting their buying decision. (Bron)
The majority of all online shoppers (rond 90%) invest their time to hunt the best online deals. (Bron)
71% van de online shoppers believe they’ll get a better deal online than in brick&mortar stores. (Bron)
54% van de shoppers will purchase products left in shopping carts if those products are offered at a lower price. (Bron)
46% van de online shoppers appreciate e-commerce stores that recreate product comparisons including prices. (Bron)
41% van de online shoppers look for discount coupons while %23 of them participate in these promotions. (Bron)
60% of online female shoppers prefer investing time to find the best deals, which is much more than males – 46%. (Bron)
An average online shopper will visit ten minste 3 websites before making their purchase. (Bron)
86% of first time online shoppers say it is important to be able to see and compare prices from different sellers.
The shoppers who prefer purchasing from big marketplaces are more likely to spend their time to find the best deal compared to average online shoppers. (62% vs 46%)
67% of US online shoppers say that they will buy products from different e-commerce websites to get the best deals. (Bron)
In de VS, 62% online female shoppers pay attention to discounts, on the contrary, 57% online male shoppers evaluate discounts while purchasing online. (Bron)
Boven 3 Most influential factors for US shoppers while buying online are respectively: 87% Prijs, 80% Shipping Cost, 71% Kortingen (Bron)
8 van 10 Latin American online shoppers hunt for the best deals before finalizing the purchase decision.
French retailers are quite active when it comes to the daily price changes. 5.92% of prices from France are changing every day which is higher than the other 6 landen gemiddelde dat wordt gemeten om te worden rond 3 procent. (Bron)
33.31% of online prices in Canada end with .9 zoals $4.99 of $7.59. Deze gegevens toont ons Canadese retailers zijn graag over het gebruik van de kracht van 9 terwijl aantrekken van online shoppers. (Bron)
20% of e-commerce traffic for all sorts of product categories come from price comparison engines. (Bron)
73% of online stores named price changes as the main factor of competitive pressure. (Bron)
In a very common scenario, a standard product can be found in ten minste 5 different online retailers. (Bron)
A price comparison engine can produce 50 deals in 5 minuten. This fact shows us the power of online shoppers. (Bron)
Retailer giant changes its prices every 10 minutes on average. (Bron)
As you can see from these striking pricing facts, e-commerce companies of all sizes from all around the world should better gear up with their pricing operations and approach it as a group effort, in plaats van enkel het verlaten van het aan de handen van één afdeling of één enkele werknemer binnen het bedrijf.