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De gids van E-commerce in Roemenië

Roemenië is de grotere e-commerce-speler in de zuidoostelijke Europese markt; ranking as the 93RD richest country in the world according to capita rankings. Met een bevolking van 19 miljoen mensen die deel uitmaken van het totale BBP $178 miljard, de consumenten dan kopen online veel meer in vergelijking met afgelopen jaar.

According to some research insights , the e-commerce turnover is increased by 14% totaling into $715 miljard in 2017. Bovendien, the GDP per capita currently stands at $9,801 and is expected to raise to $12,535 tegen het einde van 2021.

As of now, Er zijn 9.4 million e-commerce users in Romania and they spend about $215 on average for an online purchase. It is also reported that with 5,000 registered websites and around 20,000 ones with active add-to-cart buttons, Romanian shoppers total this number to $3.28 miljard. In the coming years, number of active e-commerce websites are expected to raise exponentially.

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Romanian online shoppers’ major e-commerce interest areas have not changed much compared to last year. Volgens Statista’s numbers, Elektronica & IT still comes first with a total revenue of $712.5 miljoen. Fashion follows it with $436.5 miljoen, speelgoed & DIY with $427.7 million and furniture & appliances with $346.1 miljoen.



Mobile commerce has also been becoming a major trend around the world and Romanian online shoppers adopted to it. In 2016, 79% of Romanian shoppers bought something online using their smartphones and 2.05 billion dollars were made from these sales. In 2017, there is a 7% increase in smart phone penetration in Romania so, bijna 85% of online shoppers made purchases using their smart phones. Tot slot, the smart phone penetration will reach 52% door 2021 where there will be a 14% increase overall.

To cover it all, we gave you an overview of the Romanian e-commerce and m-commerce market. Bovendien, there is also a presentation, where you will find more detailed information about the country, business opportunities and professionals to know when getting to know the market.


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