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Cyber Monday Marketing: 5 Tips for 2018

Cyber maandag is een van de grootste vakantie van het geld te verdienen voor online retailers. Maar veel mensen zijn onzeker hoe meer organisch verkeer in de aanloop naar dit evenement; Dit kan ook toch een groot probleem voor sommige digitale marketing specialisten het hele jaar door.

Echter, Cyber Monday marketing can also be used in order to increase organic traffic both for the event itself, as well as in the long-term. But how exactly can you prepare your marketing for it, and how can it help your overall marketing strategy going forward?

Below are five key things to focus on when you’re marketing for Cyber Monday; that being said, that doesn’t mean that you should alleen focus on these five. Rather, you should get these perfect and then branch off from them. They’re essentially the main pillars holding up your marketing and sales strategy; a foundation to build from, so to speak.

Have Your Content Ready

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This one should be obvious, but it’s worth saying it anyway; plan out your content in advance so that you’ll have it ready for when you need it. Op die manier, you’ll be able to schedule it out in advance and be able to focus more on any engagement you’ll be getting. Instead of focusing on creating the content, pushing it out, and dealing with all of your other activities.

This doesn’t mean that you have to actually create new content in the lead up to Cyber Monday. If you’ve created great content in the past, especially if it’s the type of evergreen content that can still be found relevant to your offers. This would be a perfect piece that some of your audience has seen before but with updated information, stats etc.

A short example. Let’s say you are selling computer hardware. Misschien, some time ago you’ve created a list of budget-friendly processors. A couple of days before Cyber Monday you could publish the same piece of content with new and updated product info and notify people that you will be offering some or all of them at a discounted price.

Veel mensen denken dat hoe meer inhoud u maakt, hoe beter. Dat is een klein beetje van waarheid aan het, maar welke kwesties de meesten is het creëren van unieke, deelbaar en nuttige inhoud. Het is de beste manier om het verbeteren van uw organisch verkeer, zowel op de korte termijn en lange termijn. En als u uw klanten voorzien van dat extra waarde, ze zijn zeker te waarderen.

Zorg ervoor dat uw Site klaar Is voor een veel verkeer

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Veel van online retailers zien een schommeling in verkeer over evenementen zoals Cyber maandag; mensen zijn op zoek naar koopjes en etalages op websites om te krijgen wat ze willen voor de beste prijs. Hierdoor, u wilt niet dat uw website crashen of vertragen als je veel verkeer.

Zorg ervoor dat stress testen uw website. Als uw website downtime-vooral tijdens deze belangrijke online evenement ervaart – u zult missen op veel van de verkoop. Dit zal ook helpen met het vergroten van uw organisch verkeer; Als klanten een geweldige ervaring op Cyber maandag hebben, they’ll be more likely to come back.

You’ll also need to make sure that your eCommerce store is well optimized so that potential customers can quickly purchase what they want. If they have to wait too long, they’ll just drop out and you won’t get the sale.

Plan Out Your Email Marketing

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The biggest mistake any digital marketing specialist can make in the build-up to Cyber Monday is to only send out one or two emails about the event and leave it at that. In plaats daarvan, you should plan out a number of emails leading up to, as well as on and after the event. This will help drive traffic to your website and, wat nog belangrijker is, get potential customers ready to buy off your website.

This also ties in nicely with preparing your content in advance. You’re going to be pretty busy around the event, so your best bet is to create each of your emails in advance and schedule them out at key times.

Ook, don’t forget to personalize your emails. I know this has been said tens of thousands of times, but it can’t be stressed enough how much it brings “weight” to your message.

Know Your Offers Well

Weer, this focuses on preparing well before Cyber Monday. You’ll want to create any discounts or sales well in advance and get to know then throughout. This will make sure that your content can be prepared as soon as possible. Ook zorgt ervoor dat, Wanneer u uw marketing inhoud, je hoeft niet om het even wat die heeft haastig voorbereid en slecht geformuleerd.

Als je eenmaal weet uw Cyber biedt maandag, u zult kunnen beginnen met het opbouwen van belang bij hen in de weken voorafgaand aan het evenement, die moeten genereren veel buzz en trekken veel bezoekers zodra uw verkoop eigenlijk gaan wonen.

Het heeft geen zin in het alleen het uploaden van uw aanbiedingen op een werkelijke dag. Dus, zo spoedig mogelijk maken van uw kortingen en sales. Vervolgens, beginnen met het maken van uw inhoud. This is pretty much a precursor to every other marketing tip for Cyber Monday; Eindelijk, there’s no point in creating a load of marketing materials and then having to change everything to suit the offers.

Tap Into Your Existing Customer Base

Your existing customers can be either your best friends or your worst enemies. If you treat them right, they’ll naturally spread word of mouth through their friends and family. That’s a given for every company, but online it can mean a whole lot more.

If you tap into your existing base right, such as creating shareable content related to your Cyber Monday sales, they should want to share it across social media, which will expose your content to an even bigger audience. This kind of marketing is great year-round and will help increase your organic traffic across the entire calendar.

How Having Your Marketing Prepared For Cyber Monday Will Increase Your Sales?

Preparing your marketing for Cyber Monday will have a major effect on increasing your organic traffic. Zeker, there’ll be a number of visitors who will only visit your site for the deals, and only buy when products are discounted, but if your marketing – and products – are good enough, then you’ll gain a few new customers.

Marketing your offers the right way will benefit you, not only in sales results around Cyber Monday but it will also help you build up trust and create satisfied returning customers. Christmas is just around the corner, why not “kick-off” this festive season with a strategic approach that could elevate your sales to the next level? If you prove your value and manage to get the customers trust, it’s more than likely they will remember you during their gift shopping spree in December and even after that.

To draw a bottom line, be sure to have your marketing prepared for Cyber Monday. Think about your offers, prepare useful content, begeleiden van nieuwe en oude klanten die inhoud in de dagen voorafgaand aan de gebeurtenis en zorg ervoor dat uw website kan omgaan met de belasting. En don ’ t vergeten, alle bovenstaande adviezen kunnen en moeten worden gebruikt het hele jaar, en over allen van de gebeurtenissen die u van plan bent om te dekken.

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