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Concurrent toezicht: Andere strategieën dan prijs toezicht

Elke dag, verhoogt de concurrentie voor uw e-commerce winkel. Meer en meer online winkels opduiken verkopen soortgelijke of dezelfde producten.

Met een leuk uitziende winkel is niet langer genoeg, you need to consistently track what your competitors are doing in order to stay ahead of the competition.

By nature of our own product, it stands to reason that we would argue for monitoring your competitors’ prijzen.

Afterall, if you don’t keep track of what they’re charging, how do you know if you’re wildly under or overcharging for your own products.

But should ‘pricebe the only thing you monitor about your competition?

In dit artikel, we’re going to look at two other competitor components you should monitor in order to make sure your eCommerce store stands out as best.

Klaar, instellen, gaan!

Why you should monitor your eCommerce competitors

When it comes to your competitors, you can gain a significant advantage if you monitor what they are doing it and use that to help guide your own pricing and marketing strategy. That’s not to say you need to copy their approach. Eigenlijk, copying your competitors approach is likely to hinder rather than help your efforts.

In plaats daarvan, analyze your competitor’s strategy to help you identify the strengths and weaknesses of different approaches within specific industries. Wanneer u dit doet, you’ll have access to data that allows you to evaluate the pros and cons of specific marketing and pricing tactics to ensure you’re using the best approaches for your own eCommerce store.

Although we’re huge advocates of monitoring your competitors’ prijzen, there are other factors that should be taken into consideration.

If you want to dominate your competition, you should also monitor their

  1. Sociale Media
  1. Customer experience

Prijzen

Hoeveel rekent u voor uw producten? This is a figure you can most likely reel off quickly. But do you know how much your competitors charge?

Wat is meer, do you know how much your competitors charged last year?

monitor your ecommerce competitors pricing

In het bovenstaande voorbeeld, we take a look at the one particular product “Barbour Tartan Dog Harness” and see the varying prices of our competitors.

Dit laat ons toe te zien of er potentieel kunnen we onze prijzen toenemen. Als uw concurrenten zijn alle opladen aanzienlijk meer, u kunt experimenteren met het verhogen van uw eigen prijzen ook om te zien hoe de markt reageert.

Als je besluit om te controleren uw concurrenten’ prijzen, met behulp van een online prijs vergelijkingstool is de meest efficiënte manier om het te doen.

Zonder een concurrent-tool, uw beste optie is om handmatig het zoeken naar uw concurrenten en het bijhouden van wat hun prijzen zijn.

Barbour hond harnas e-commerce

This is the product listing for John Lewis. In the image below, you can see the product listing for John Norris.

dog harness barbour

This process would be fine if you had one or two products on your eCommerce store, but what if you have hundreds of products and hundreds of competitors? What do you do then?

This is why using a price comparison store is a really effective way to monitor your products.

Snooz is a great example of a single product eCommerce company.

single product ecommerce company

Their only product is their white noise sound machine. As they only have one product, you may assume that it’s easy to monitor their competitorspricing simply because there’s only one product.

Echter, that doesn’t take into account how many competitors you should be tracking too. If we do a search for ‘white noise sound machine” hundreds of results show up.

snooz competitors

Are Snooz supposed to manually check each site every single day to input the results?

Natuurlijk niet, that wouldn’t be an effective use of their teams time. So if you want to monitor your competitors’ prices, be sure to use a price comparison software tool to help you do it in the most efficient way.

Sociale media

Sociale media has a number of different use-cases within eCommerce stores. Whether you use social media to interact with your customers, for customer support or even to generate new business, it’s important to see what your competitors are doing and how they’re using social media to leverage their own businesses.

Ugmonk, bijvoorbeeld, maakt gebruik van sociale media delen hun inspirerende citaten met hun publiek.

ugmonk sociale media

Ugmonks inhoud op sociale media regelmatig wordt gedeeld rond door hun klanten te wijten aan het feit dat het in overeenstemming met hun branding valt.

Dit betekent niet dat u moet beginnen met het koppelen van inspirerende citaten aan al uw sociale media berichten, maar vinden wat u onderscheidt, en gebruik van sociale media om de invloed van die.

Als wij een vergelijking bedrijf Firebox. Ze verkopen ook mokken.

Firebox mokken

U kunt zelfs maken gebruik van verschillende social media monitoring hulpmiddelen to see how well your eCommerce business performs against your competitors when it comes to social media customer support. In the image below, we can see the difference in response time between two different companies: in this case Coca-Cola and Pepsi.

quintly

If you start to look at what questions/problems and concerns your customers are having you can check and make sure you have those same issues sorted so they don’t become problems for your own customers.

Online stores that have a social presence have 32% more sales on average than stores that don’t. So whether you use your social media accounts to support growing your customer base, interacting with current customers or even as a customer support tool, make sure you get started today.

Because one thing is for sure, even if you’re not, your competitors are!

Customer experience

What happens when a potential customer lands on your site? How easy is it for them to find what they need to find and actually make a purchase?

In all cases, u moet proberen te vinden van manieren om te verbeteren van de klantervaring op uw site, om de barrière om te kopen voor uw klanten.

Controle van uw concurrent ’ s klantervaring krijgt u een goede indicatie van hoe anderen in uw branche de aanpak van het idee van klantervaring en hoe ze het beter maken (of nog erger) voor klanten in uw branche.

In het algemeen, Als het gaat om de beleving van de klant, de twee belangrijkste factoren die u zou moeten optimaliseren op uw eigen website (en monitor op uw concurrenten website) are how easy it is to navigate and find specific products and how easy it is to actually make a purchase once they’ve decided they want to.

Bijvoorbeeld, if you were browsing this website and stumbled across this product page, would you be enticed to make a purchase?

bad ecommerce customer experience

Waarschijnlijk niet. Not only can you not see the image, but the description is one huge block of text. Although including a detailed description is good for increasing sales, you should also break up the text so that it appears easier to digest.

Compare that then to Bellroy, a wallet company whose product page is fully interactive and immerses the visitor into their world.

good ecommerce customer experience

Visitors can move the slider along to input how many cards they’d usually carry in their wallet. As the number increases, you’ll notice the traditional wallet looks big and bulky (as most people are used to) but you’ll see their wallet stays a very similar size.

This sort of product page immediately draws in the user and the entire experience is enjoyable.

Op die manier, when you scroll down to see the price, it doesn’t shock you in any way as you’ve already understood the value of buying a Bellroy wallet as opposed to one of their competitors.

Keeping track of your competitors’ customer experience will help you get a good understanding of the different ways you can improve yours.

Perhaps your competitors all have a simpler checkout process than you do, or perhaps their navigation system is much more complicated than yours.

Either way, knowing what others are doing can help you make informed decisions about what you should do to best serve your customers.

Afhaalrestaurants

In deze post, we’ve looked at a number of additional factors you should monitor in order to beat your competition.

Monitoring factors other than pricing gives you an overarching view of what your competitors are currently doing, what they’ve done in the past and how you can use this information to fuel your own decisions.

Make sure, echter, when you do begin monitoring your competition, you do so with the right mindset.

Als u eenvoudig uw concurrentie te bewaken bent om te kopiëren alles wat die ze doen, u zult niet kunnen om een merk te bouwen en uw hele bedrijf zal voelen als een volledige carbon copy.

Controleren jullie uw e-commerce concurrentie? Als dat zo is, welke dingen?

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