Druk op enter om de resultaten te tonen of ESC om te annuleren.

How To Build een Gemeenschap voor uw E-Commerce Shop

Ik ben opgegroeid in Europa deelnemen aan diverse hobby clubs tijdens de jaren ' 90. Deze clubs werden georganiseerd volgens het thema: HET, auto 's, elektronica, en zo verder. Ze waren kleine gemeenschappen waar je kon gaan om te leren en experimenteren met een heleboel dingen die zijn ingebracht door de andere deelnemers, een professor, en een mentor (Wie was de eigenaar van de lokale IT-winkel).

Een groep 15-20 van ons gebruikt om te voldoen aan elke twee weken hiervoor allerlei creatieve werk, zowel binnenshuis en out. Dit was waar ik begon te leren over computers en elektronica. Afgezien van de algemene rol van de gelijkgestemde mensen die geïnteresseerd in dit onderwerp waren, Er was ook een zeer ervaren mentor, die leerde ons een heleboel dingen. Deze persoon was de werkelijke eigenaar van de winkel HET en elektronica.

Op het moment, de meerderheid van mijn vrienden, Ikzelf, were trying to convince their parents to buy them their very first computers. I still remember the Intel 486 met 77 MHz and 6 MB RAM. And it was an awesome computer! We were playing Ski on it, you might remember that game.

So now, try to guess who we were going to go and buy those gadgets from? The same guy that was there with us in the club. Thanks to our relationship, he had been teaching us how to use computers.

Let’s fast forward to 2012, when I was working for Farnell element14, a company from the UK which distributes electronic components. Farnell had een enorme hoeveelheid gegevens en een enorme hoeveelheid van de producten die wij online verkochten. Ze hebben 976,755 producten in hun inventaris.

En gissing wat zij deed dat hielp hen om te groeien? Ze gemaakt een Gemeenschap; hetzelfde als die welke we hadden toen ik in Roemenië opgroeide. Als je naar de website, you’ll see a lot of content that has been created through community engagement.
Zij hebben ontwikkeld:

-Webinars met de leveranciers
-Forums, blogs en groepen
-Naast allerlei uitdagingen en wegtests.

Met hun uitdagingen en wegtests, Farnell element14 stuurt alle onderdelen die u nodig aan uw huis hebt, en het is uw taak om te voltooien van een project met behulp van deze onderdelen. Samen met dit, u hebt voor het maken van een video of een artikel schrijven over het, en dan krijg je gratis de onderdelen. Wat is meer, Farnell element14 om te ontdekken wie de beste technici in het veld zijn kan het organiseren van deze uitdagingen helpen. Klinkt briljant, rechts?

Doordat de elementen van de communautaire, gamification en samen leren, Farnell element14 krijgt een heleboel klanten. Through completing those competitions, you get to know the Farnell community and the company’s range of products, so you then go on to buy from Farnell’s shop. In the exact same way, we always went to buy our computers from the local shop.

 

build-community-commerce

 

And they are not the only ones in the industry doing this.

Arrow (Farnell’s competitor) does the same with Bolt.io (a startup incubator for hardware companies). They are sponsoring them with tools and components. It’s a very smart move to build a community around you.

By telling this story, I want to show you the importance of creating a community. Even if you’re a small shop, you can ‘build’ up a group of people who are centered around your niche. Here are a few steps that you could implement for your business:

Reach Locals

Partner with local clubs, NGOs, and hackerspaceswhoever participates in your industry. You might say “Hey, but what if I’m in the fashion industry?”. It doesn’t matter, there are also people who are passionate about this niche. Als je in de mode – I’m sure you can find school clubs or anything connected to designing clothes. Form a partnership with them, and run some creative, fashion related workshops, hackathons and competitions. Door dit te doen, you can also get the attention of the media. They can write about you, which will provide your company with some free PR.

Partner with Related Businesses

Stick together with other small shop owners. Don’t think of all of them as competition for you. In particular, you should try to find some kind of ‘shoulder niche’. What do I mean by this? Let’s say you sell socks. Dus, partner with a company which sells shoes, because these products can easily be sold together. Pitch a promotion campaign togetheryou write on their blog and vice versa, or you mention each other in your own newsletters.

Bijvoorbeeld, what we did at Farnell was to partner up with several companies that manufacture PCBs (Printed Circuit Boardsgoogle it). We were selling components which require PCBs to work, so we were promoting their PCB fabrication while they were promoting element14 as a place to buy components. That’s a simple example. I’m sure that when you start to brainstorm you can find those kinds of people. So reach out to them!

Giveaways and Gamification

Start organizing some kind of giveaways or gamification themed around your company. You can give out some products and, in exchange, people could create some kind of content about your product, like a blog post or an infographic. Let’s say you’re selling coffee. There are a variety of different ways to make it, Natuurlijk. Geloof me, you may laugh, but there are places known as coffee clubs, even in Kraków where we have our office, where they teach you how to make a good coffee. So that would be a great opportunity for you.

Start Spreading

Reach out to local journalists. If you have formed a partnership with a local community or a shop, you can do the same thing with the press. Ask them if what you are doing with an NGO or a shop is interesting to them. Omdat, believe me, they are constantly looking for interesting and out-of-the-box projects. If you’re doing some kind of sock-design-improvement themed hackathon and you are doing it in partnership with an art school, collaborate with an art club in this industry too. Go and reach out to these guys. It doesn’t need to be a draining experience. You can get an intern to deal with the community.

And here we come to the last thing. Give your intern tasks related to taking care of the community so that he or she can get in touch with local clubs, schools, NGOs, different high-schools, universities and journalists. Gewoon om te zien wat u kunt doen in verschillende steden.

Op die manier, uw gemeenschap kan dezelfde manier groeien, evenals de element14. Ze begonnen partnerschappen met een paar elektronica clubs en hackerspaces die ze gesponsord; toen ze ging naar verschillende beurzen en gemaakt van steeds meer makers binnen hun gemeenschap maker. En dat is hoe ze begonnen met het opbouwen van een Gemeenschap en begrijpen wat deze mensen wilde leren. Als mensen weten hoe om bepaalde producten te gebruiken, of ze zijn gepassioneerd over zulke dingen, I’m sure they’d feel encouraged to come back and order something from you. Those are just a few ideas about how to create a community in e-commerce.

Over de auteur

Romeo Man is a Business Automation specialist and founder of MAN Digital. If you can get him on your side, you’ll start attracting the right people and converting them into customers with a custom-built sales funnel built on data, not hunches. Find out how he does it at MAN.Digital, and follow him @RomeoMan.

Verwante posten

Prisync © Copyright 2017