E-commerce success is not an easy thing to achieve.
There are at least 10 million e-commerce companies worldwide trying to bring their businesses to the next-level: a profitable business with a sustainable growth rate and a loyal customer base.
The target might be the same and might be very clear but it’s hard to say the same thing for the path towards it. It requires successful execution and team-work around multiple areas of e-commerce operations.
In this blog post, we gathered 6 major e-commerce operation areas and 6 must-have Magento extensions/tools/partners that are working on technologies that help their customers to reach that target as they work on these strategically vital areas.
The mission is not impossible.
INTEGRATIONS & BACK-OFFICE: Webgility
E-commerce operations, as they scale, can be very data-intensive.
Managing all the data inflow and outflow to and from multiple data-points can be a challenging task and right at that point, a smart automation can add an immense value to the business.
That’s where another Magento partner, Webgility comes into play and support Magento merchants to succeed in that complex business environment by automating operations, improving workflows, and reducing the effort and inefficiencies of manual data entry in e-commerce.
Webgility CEO Parag Mamnani: “Webgility was started with a simple mission—to make e-commerce easier for sellers by automating sales data into accounting. Over time, there has been an explosion in the number of sales channels and apps available to online sellers. As complexity has increased throughout the industry, we’ve expanded our capabilities by connecting more systems and automating more data workflows into accounting. Now Webgility Unify users can build their business however they like, and spend more time growing their business instead of running around entering data on different applications.”
This powerful value proposition certainly attracts some demand and thanks to that, Webgility currently supports more than 10,000 merchants.
Delivering a “smoooth” payment experience is also key to e-commerce success. An ideal payment solution should be secure, intuitive and easy to maintain.
Swedish company Klarna – est. 2005 – claims to offer that ideal online payment experience to more than 65.000 e-commerce merchants worldwide, serving a total of 45 million consumers.
Simply put, Klarna aims to become “world’s favorite way to buy.”
Klarna’s online payment products are also listed on Magento marketplace and thanks to the native integrations these products offer, Magento merchants can easily deliver Klarna’s smooth online payment experiences to their customers to put a big green check mark on their payments needs.
With Klarna’s Magento integrations, merchants can offer instant credit card payments, deferred payments to decrease abandoned cart rates or flexible payment terms where customers can slice their payments to pay the total sum over time.
Being able to collect money is vital for businesses of all sizes, and Klarna can be of a big help for Magento merchants with that, but to earn that money, a merchant also needs to deliver.
SHIPPING & INVENTORY: ShipStation
Shipping can be unnecessarily complicated and inefficient in e-commerce. Streamlining it to scale a business by eliminating all the potential complications is a huge task. ShipStation, a Magento Technology Partner tackles that challenge by offering Magento merchants a web-based shipping software that helps them to streamline their order fulfillment, wherever they sell and however they ship.
With ShipStation’s Magento integration, Magento merchants can import orders from over 90 marketplaces and shopping carts. They can auto-select shipping preferences and can set custom fulfillment rules. Additionally, ShipStation offers multi-carrier label creation (for over 30 carriers including USPS, UPS, FedEx, DHL) and automatic shipping confirmations to Magento merchants.
MARKETING AUTOMATION: Dotmailer
Personalized marketing drives strong ROI for businesses and is essential for effective cross-channel digital marketing.
Some commonly stated strategic requirements in personalized marketing automation for e-commerce are:
- Advanced segmentation and hyper-personalization in real-time using store data
- Automated campaigns through SMS, push notifications, CRM, and other channels
- Drag-and-drop tools to make the creation of marketing campaigns quick and easy
- Support for transactional emails.
dotmailer, a premier technology partner of Magento, aims to fulfill all those requirements for Magento merchants, and the company already supports more than 80,000 marketers worldwide.
dotmailer for Magento enables marketers to seamlessly create campaigns from inside the Magento interface. The integration offers the full capabilities of dotmailer, plus the added benefits of single sign-on and access to an unparalleled level of data. The integration uses Magento attributes (including custom ones) and connects with other backend systems, like Microsoft Dynamics CRM and Salesforce, to create a more complete view of the customer.
REVIEWS & COMMUNITY: TrustPilot
We assume that e-commerce businesses that use Magento are already providing their customers with a top-of-the-line e-commerce experience. Therefore, integrating a technology to leverage that experience and building upon the power of community is a smart strategy for Magento merchants.
With that being said, integrating Trustpilot is a natural addition for Magento merchants to boost their reviews & community management operations.
With the integration, Magento merchants can get the opportunity to invite consumers to review products and services on an open and trusted platform. Doing so not only provides better brand-customer interaction and communications channels, but it also offers unique marketing benefits that drive traffic, CTR, and conversions.
As a Google Review Partner, Trustpilot can also help Magento users obtain Google Seller Ratings and rich snippet stars in organic search, both of which provide tangible ROI.
PRICING OPTIMIZATION: Prisync
More than %60 of online shoppers worldwide considers e-commerce pricing as the very first criteria affecting their buying decision. Therefore, merchants of all sizes from all around the world better be facing that fact and gear up towards it.
The competitor price tracking and dynamic pricing software Prisync help those merchants to optimize their pricing strategy by setting their prices both competitively and profitably.
Prisync’s Magento integration for M1 and M2 offers 100% assortment sync between two product databases (on Magento & on Prisync), and Magento merchants can simply set up SmartPrice rules from their Prisync dashboard for their whole assortment, and automatically trigger competitive price changes that will satisfy certain profit margin levels for their products.
In other words, Prisync’s Magento integration aims to help Magento merchants of all sizes from all the world to apply Amazon-grade dynamic pricing strategy to increase their sales and profit margins.
Do you consider other operational levels as strategic as these 6 areas above?
If so, we’d love to hear your comments on that, and we’d love to learn how you are handling them (with which tools/extension/partners) to take your business to the desired level of Magento e-commerce success.