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Monthly E-Commerce News: July

Hi there e-commerce enthusiasts! Another hectic month is over and you are working your way through. The sad thing is that you cannot find the time to catch up with e-commerce sector and you need to be always updated about the advancements.

Well, you are in luck. That’s what we are here for. Sit back and catch up with most important e-commerce news, stories and articles of the July.

  • We are starting with a remarkable news from the fashion sector. In March, Balenciaga a French luxury fashion house launched a super minimalistic website which contains few colors and a seamless experience to online shoppers. It’s really good to see some e-commerce retailers are experimenting with different UX concepts. Let’s read the detailed analysis from here. 
  • According to research by Trackmaven, e-commerce retailers experience the highest average engagement on Instagram. This makes the platform a necessity for brands that wish to connect with a more engaged audience. If you see an opportunity to sell more on Instagram, check these 5 of the best Instagram tools from the article.
  • Out of the 2,000 online shoppers, 35 percent said they want more e-commerce retailers to adopt chatbots. This finding may inspire retailers to create a new optimized channel in terms of conversion rates, CTAs,… Read more about chatbots and see more findings from here.
  • Petnet, a tech pet care company, rolled out SmartDelivery which can schedule feedings for their pet through the service’s app according to the stock level of pet foods. This novelty would give customers the ability to completely automate the pet-food shopping experience. Read more from here.
  • In August, companies can engine their creativity and find great topics to engage better with their visitors. Here, 5 Content Marketing Ideas for August 2017
  • Amazon held its third annual Prime Day on July 11. The event actually began the evening of July 10 and offered 30 hours of deals instead of the 24 offered in the two prior years. This big deal day caused 32% drop in-store visits by Amazon App users such as significant drop in Walmart (23%) and JCPenney (34%). Read the Retailpocalypse from here.
  • This month, Shopify has added another sales channel – eBay- in addition to its existing ones. This makes it easier than ever to also sell your items on eBay. Not only does it allow you to list your products in your very own eBay Store, it also imports all the messages from eBay into Shopify too. Read more from here.
  • If you ever wanted the best e-commerce growth strategies from hundreds of successful ecommerce brands, then this huge article is for you. From marketing automation to influencer marketing, this well-summarized guide will definitely help you to find a way to achieve the growth of your business. Read more.
  • Also, we are extremely happy to announce our new Referral Program to our valuable users. So, if you introduce us to your friends from another e-commerce companies and if they become our customer, we’ll be giving you 50% discount for your next invoice! Your friend will be also getting 50% discount for the first invoice.

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Please inform us if we’ve missed e-commerce news happened in July and keep following us to be always updated.

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