Any strategy that you pick in ecommerce should be aiming for more engaged customers and a solid increase in loyalty as we previously discussed in the Customer Lifecycle Management post in our blog.
For mobile commerce this also holds true, and in order to set a profitable mobile strategy, we should be applying effective techniques to achieve that.
Mobile shopping apps can be very effective sales-drivers that ecommerce companies can leverage when we consider the level of engagement that they offer thanks to the native notifications and reminders that they offer. In particular periods, like Christmas season, your customers are eager to hunt bargains and deals and if you can supply them with what they are after, you can achieve great ROI out of your mobile investments.
In order to get most out of this mobile-shift, a shopping app has to carry certain features that can help to optimise the shopping experience.
We’ll list down 4 crucial and quickly applicable techniques – of course there are many more to add to this list – to help you polish up your mobile commerce strategy:
1 – Daily deals
As we spoke of before, customers are after bargains and deals, and mobile shoppers are much more into them. If they install your app and subscribe to your alerts, this means that, they want you to feed them with direct notifications, promotion alerts which they can jump into. These alerts and notifications have amazing targeting and due to this fact, they have the power to boost your sales. Along with your mobile commerce strategy, maintain a daily deal operations and keep your shoppers come back again and again.
2 – Location-aware targeting
Aligned with your omni-channel strategy, mobile commerce brings the beauty of total mobility, so you can target your customers when they are passing by your store. Again, here is an amazing targeting power, because with location-aware targeting, you can deliver your message to a customer who is just a few steps away from your products.
3 – QR codes
Fun is a crucial part of ecommerce, and here in our case, of mobile commerce. Shoppers love using QR codes to unlock goods hidden behind them. So using QR codes as a part of mobile commerce strategy can boost customer engagement.
4 – Seamless mobile checkout
Checkout is the last step to be taken by your shoppers, so, better take of it. In mobile commerce, make sure that it is as brief and seamless as possible so you do not let them to drop away and abandon their carts at that very last step. In order to maximise your mobile commerce sales, you can also incorporate personalised product suggestions to the users of your apps.
As mobile commerce now drives almost the %50 of the total ecommerce traffic, it would be too bad to ignore it and not spend on that strategy to get most out of it. When there are many easy to implement techniques like the ones mentioned above, it’s totally not wise to miss it out. With such a robust growth in mobile commerce, move on and start offering daily deals, implement QR codes, location-aware targeting and a seamless check out and enjoy the great ROI promised by the mobile lands.