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Francia: Nouvelle Vague di Économie è E-commerce

Pourquoi la France?

Paris Riverside

France is the world’s most visited country. In 2012, 83 million tourists came to France to see the significant Eiffel Tower in Paris which was originally a roman city called ‘Lutetia’, the beautiful ‘Haussmannien’ style buildings, Seine River and famous French Rivieras where Cannes Film Festival takes place and, of course to drink delicious French wine and taste the famous dishes of the ‘Hexagon’. This magnificent country has been the muse of many artists such as; Albert Camus, Cézanne, Matisse, Monet, Jean –Luc Godard, Edith Piaf, Serge Gainsburg, Marcel Duchamp, Victor Hugo, Marion Cottillard, Coco Chanel, Yves Saint Laurent, Christian Dior, François Ozon e François Truffaut.

François Hollande has been the president of the republic of France since 2012. France is also a member of the G8, World Trade Organization (WTO), il Secretariat of the Pacific Community (SPC) E la Indian Ocean Commission (COI). It is an associate member of the Association of Caribbean States (ACS) and a leading member of the International Francophone Organisation (OIF) of fifty-one fully or partly French-speaking countries. But it is an undeniable truth that France is the astounding member of the fashion society.

Pairs Montpelier Night

 

France’s Economy

La settimana scorsa, Eurozone’s second biggest economy, France’s inflation turned negative for the first time since 2009. Il French National Statistics Agency said that the prices declined %0.4 in January compared to the same month last year. The agency also explained that the decline in consumer prices is a result of a %1.4 drop in the cost of manufactured goods. Particolarmente, due to the winter sales and a % 7.1 drop in energy prices related to decline in oil prices. Despite of all the news about France’s negative inflation from last week, let’s have a look at France’s up-and-coming e-commerce potential by numbers of 2014:

  • GDP is over $2.9 miliardi di euro,
  • A growth of %0.3 has been accomplished in the economy,
  • Internet Penetration Rate: %83
  • France is the 10TH country in the world in internet usage and 24TH in the penetration rate rankings,
  • Internet Users’ number has reached 57.5 milioni di euro,

The France E-commerce Market has reached a market size of €57.5 from €51.1 million in the last year. France’s turnover has become the third biggest after United Kingdom and Germany among all the European e-commerce markets. The country has gained an important role in Europe.

France Bretagne

 

FEVAD’s Report

FEVAD, French Association of E-commerce and Distance Selling, is one of the greatest data providers in France about the e-commerce market. Secondo FEVAD, Ci sono 138.000 active web sites in e-commerce market. Also the e-commerce market growth has been %9.1 in 2014. The improvements in the entrepreneurship allow this economy to flourish. Diamo un'occhiata ai risultati di ricerche effettuate tra questi siti web.

Ha raggiunto il numero di dimensioni di mercato del commercio elettronico B2C $36.99 miliardi di euro; Inoltre, Ci sono $29.20 milioni di euro vale la pena B2C ecommerce digitali acquirenti in Francia. SecondoMarc Lolivier, Amministratore delegato della FEVAD, Vendite e-commerce B2C in Francia sono proiettate per aumentare fino a raggiungere quasi € 70 miliardi nel 2015.

Dati di E-commerce di Francia

D'altro canto, Quando osserviamo B2B azioni sulla relazione di FEVAD, non sembra brillante. Ci rendiamo conto che solo %20 delle aziende francesi acquistare online. La Francia è nella parte inferiore dell'elenco con la Grecia, Romania and Portugal. In France, %57 of e-commerce companies work internationally. FEVAD estimates that this number will increase strongly and it will reach to %71 in the forthcoming years.

E-commerce is also a job-creating business which has high potential in France. There are almost 90.000 people working directly or indirectly in e-commerce market by the end of 2013. FEVAD’s report predicts that the 138.000 sites which listed by FEVAD itself, could create close to 20.000 jobs this year.

Big Potential in Mobile Apps

Reaching customers through mobile apps is very important for e-commerce companies in France. The mobile applications allow people to shop online and are getting more and more popular every day. It is important for an e-commerce business to engage with its customers, especially if the market is B2C. Many companies today make a big difference in their business with mobile market strategies. French companies will surely be a part of this trend and the numbers of 2014 show that there is a big potential:

Paris Eiffel Mobile Phone

  • Mobile subscriptions: 35.2 milioni di euro
  • Mobile subscriptions rank: 10TH
  • Mobile penetration rate: 2.2%
  • Grado di penetrazione della telefonia mobile: 27TH

Consumer Behavior in France

Shopping Cart Button Keyboard

The French people are active online users. The main function for them is practicality. The customers want to access their needs easily and directly. But an important thing to say is that French people are saving and prefer second hand products unless they are settled. It is possible to observe their practical needs in the sectors preferred. In alto 5 mercati per prodotti e servizi attraverso internet per la vendita al dettaglio:

  • Viaggi/turismo %62
  • Servizi (Abbonamenti per siti Web, biglietti, sviluppatori di foto ecc.) %54
  • Prodotti culturali %52
  • Tessile/moda %49
  • Prodotti tecnologici %39

Il francese s demografico e i tassi di natalità mostrano che negli anni successivi la nazione francese sarà più anziane. Poiché i tassi di natalità sono bassi, l'importanza di molti settori cambierà di conseguenza. I settori più importanti saranno elettronica, comunicazione e alloggiamento. Ma i media e intrattenimento, personal care and energy sectors will be stable. The maintenance and repair of the dwellings will see a decline. It is important to take this information into account.

In alto 5 Most Visited E-Commerce Websites

Every month, approximately 28.7 milioni di utenti internet (%61.5), visit at least one of most visited 15 e-commerce sites. The market has other country’s players as well as the French players. But Amazon’s dominance is of course a stable one. La parte superiore 5 e-commerce websites can be seen above:

Dati di E-commerce di Francia

In France, most preferred payment methods include majorly credit cards. Carte Bleue, un'opzione di pagamento nazionali, 1 ° la truppa come metodo di pagamento online con Visa. Essi sono seguiti da MasterCard, American Express e PayPal. Tuttavia, la popolarità di Carte Bleue non è sufficiente a soddisfare la domanda di pagamento on-line.

Castello di Francia

Ultime parole

Come abbiamo visto da tutti i numeri di cui sopra, La Francia ha un potenziale per il mercato dell'e-commerce in forte crescita. Il mercato è anche flessibile per nuove imprese, poiché ci sono molte opportunità per avviare un'impresa in Francia.* Secondo gli esperti del mercato, per l'accettazione di Carte Bleue, online imprese avrebbero bisogno di avere presenza locale o utilizzare un Gateway di pagamento certificato concesso in licenza per operare sul mercato francese.

Anche, mercato dell'e-commerce potrebbe essere una buona soluzione per la diminuzione del tasso di disoccupazione in Francia dal momento che il mercato offre sempre più opportunità di lavoro giorno per giorno. Il resto è fino a Francia.

Pelin Geyik – Marketing Specialist – Prisync.com
Abbiamo, come Prisync squadra, sarà che coprono i mercati di e-commerce di diversi paesi da tutto il mondo e si concentrerà sulle intuizioni che sono specifici per ogni rispettivo mercato.

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