Plenty of businesses have gone through a huge transformation since the inception of smartphones. One cannot negate the vital role of mobile app development companies in offering a mobile-first solution for the businesses to grow. Out of all the brilliant offerings, one of the most outstanding benefits of using smartphones is the experience of online shopping or services through mobile applications.
The time has changed to such an extent that one has each and every reason to rely on smartphones as almost everything is possible by using mobile applications. Smartphones, in a really short time span, has outcaste the number of desktop users as well. This suggests a significant rise in the smartphone users and reliance on the same for availing better services.
The mobile e-commerce is an ongoing trend amongst the people as a traditional way of buying goods or services is slowly diminishing with the gradual rise of ecommerce mobile applications. While there are plenty of ecommerce stores, each of them relies heavily on user experience (UX) to drive more traffic, attract more customers, and increase the user engagement.
It is essential to invest a lot of time and efforts to optimize and develop the mobile applications effectively so that customers can have a highly satisfying experience. The core focus is on how to develop the best user experience for an e-commerce mobile application. Here is how it is possible.
Eliminating the login first option
The end user should feel free to browse through the products within without logging into their account as it becomes more convenient for them to select products and place an order. The login option should be shown once the user is done selecting products along with the sign-up option upon order placement. The core idea is to let users browse the products offerings smoothly and get used to it prior to login.
The clutter-free interface
The process of designing the interface must be aimed towards minimizing user distractions and maximizing conversions. This is achieved by removing unnecessary links and elements that might distract end-users. Getting rid of the cluttered interface should be the first step.
Users are ideally looking for the products or services they are interested in and that is the reason why core focus should be on the display and of products. The interaction canvas should be used to guide end users in the direction to scan more products and thereby making it easier to take purchase decisions. If the interface is flooded with unwanted information then it gets really hard for users to navigate effortlessly.
Ensuring high-quality graphics, images, and readability
Neat graphics are always well received by users. Displaying clean, crisp, high-quality product images over a mobile application works effectively for the conversions. It because a pixilated or low-quality images may annoy prospective buyers and distract them to an extent that they might leave navigating in between. The ecommerce app developers should focus on delivering an amazing shopping experience to the users while they go through mobile applications.
The user must be able to read content easily while at the same time typefaces and information density should remain well balanced. Having said that, there shouldn’t be a lot of content, but then there shouldn’t be a lot of negative spaces too. The typography must hold the capacity to guide users to move ahead and avail them rich information easily.
Ensuring seamless checkout
More often or not, users find the process of checking out quite difficult and cumbersome. The ideal way to tackle this situation is by minimizing user efforts by incorporating easy, hassle-free checkout process.
Every feature, including the option to change the quantity, tabs for discount codes, and payment options needs to be compelling. Even the payment mode, delivery time, and address should be given when the end user checks out. The main focus should be on making checkout easier for the users as they do not prefer to spend more time on an application once they are done selecting their choice of products.
Smooth scanning and Image buttons should be replaced with CSS
The process of scanning should be really smooth and the list should not be too long for the visitor to be able to view it completely. Mobile app developers need to ensure that the end users do not have to scan too many times as it turns out to be an annoying feature. Image based buttons lower down the rate at which the site is loaded therefore image buttons should be either deleted or replaced by CSS. Moreover, the size of the images should be minimized to the best possible extent without compromising its quality.
These are just a few of the steps where user’s mobile shopping experience can be enhanced by app developers. But again, app development is a largely dependent on the nature of product offerings and company’s brand image. Whatever may be the case, UX is the key to success for any e-commerce mobile application and the same must be held in mind while the app is in the developing phase.