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E-Commerce Romania: How Websites Used to Look

Our series of remembering nostalgia of online stores continue. Previously we’ve found one of the first landing pages of popular websites in Netherlands and Greece. This time, E-commerce Romania is on our target. We’ve found the former editions of most popular 35 online stores in Romania.

By digging the list, you can identify the dramatic change of the online stores in terms of design and usability. Just a quick reminder, the new series from different countries are on the way!

Let’s see how time has changed the e-commerce world.

Quick introduction to Romania in numbers:
Population: 19.3 million
Currency: Romanian Leu
VAT: 19%
GDP per capita: 8,825 euros

E-commerce stats:
Internet penetration: 74%
% of e-shoppers: 36%
x-border shoppers: 3%
e-GDP: 1.2%
Growth from 2015 to 2016: 38%

E-commerce environment:
18% of people shopped online used a mobile device
On average consumers made 8.4 purchases in 2016

Recommendation:
Black Friday is the main shopping event.
Cash on delivery is the preferred payment method (88%).

Quick overview of E-Commerce Romania

E-commerce Romania became popular and is growing day by day with 2.05 billion for the year 2016 and expected to reach 2.5 billion in 2017. Romanian users spend approximately 5 million euros everyday. Also according to the research by GPeC published on Ecommercenews, a Romanian online shopper made 8.4 purchases on average.

It is estimated that there are approximately 5,000 online shops active on the market. However, research shows that there are over 20,000 websites in Romania that have a shopping flow and add-to-cart buttons active. The most popular product categories are still consumer electronics & IT, fashion & beauty, home & decoration, and baby & kids.

Please write down other online stores in the comment section below if you think we have missed any of them. We’ll be happy to add them to our next research.

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