Babygear.dk is one of the best companies in Denmark in the mom&baby products market and in this post, we’ll share the details of their Prisync journey. The company has started it’s operations in 2009 as a focused company in baby and children products like toys, trip equipment, clothes, accessories, furniture etc.
The founder of the company explains their company philosophy with these words on their site:
As a customer, you are our basis of existence. Therefore, it’s important that you get a good experience every time you shop with us. It must be easy, informative and inspiring to shop in our store. Our product catalog must contain only good products. Your ordered items must be delivered on time. We must be present and guide as well as provide service both before and after you have traded with us. If you need to contact us, our customer support should always be by phone or email.Jesper Brejning, Founder of Babygear.dk
In this case study, Jesper Brejning shared a lot of information in terms of their Prisync journey and we’ll look at them in detail and hopefully, they can inspire you for your own Prisync experience.
Jesper says that “We didn’t track our competitors’ prices before using a tool for this purpose because it’s almost impossible to do this task manually“. This should sound familiar to you if you’re in a competitive e-commerce area because “manual competitor price checking” is very time-consuming and labor-intensive work. “Then, we wanted to automate this process because the market is getting aggressive day by day and we have some product groups that we need to be competitive to sell to the customers“, says Jesper. The interesting point is that Babygear.dk has started using a tool which is one of Prisync’s competitors but because of some certain reasons they decided to continue with Prisync and let’s check these main reasons in the next part.
“One of the most important reasons for us to switch to Prisync is their Magento integration and this extension’s capabilities. With Prisync’s Magento integration, we’re able to re-price our products automatically based on the pricing rules we could set up under Dynamic Pricing module. This surely changes the things a lot for us. We’re setting up the rules and then sitting back, then Prisync is changing all the prices as downwards or upwards. Their integration also lets us change the prices under “special price attribute” and this helps us show that we’re really discounting our prices for our customers. The previous tool we used was not able to do this but Prisync is just working fine in this context as well“, says Jesper.
According to Jesper, there are two main reasons to choose Prisync: “Prisync provides the best value compared to their subscription fee and as a business owner, this is also important for us. On the other hand, their crawling quality is really good and they don’t get blocked easily. So this makes sure that we’re getting the data we need from them“.
As mentioned above, Babygear.dk is using Prisync’s Magento integration and changing their prices dynamically based on the pricing rules they have. This is a kind of automation that every e-commerce business dreams about and it, of course,it boosts the sales and profit margins if you set your prices smart. According to the results Jesper shared, they have doubled, 100% increase, the sales of a specific brand they’re tracking with Prisync. This is surely a sensational increase and it’s hard to do the same for every brand you track. However, it’s certain that tracking your competitors’ prices and changing your prices smart will surely increase your sales.
Jesper also says that “We had some product ranges that we couldn’t sale that much and we decided to track these products as well with Prisync. Not surprisingly, we realized that we were setting our prices wrongly in the market and Prisync helped us see this. Then, we changed them according to our pricing rules and now we can see the sales from these products as well”.
Prisync in One Sentence
When we asked Jesper to summarize Prisync in one sentence, he answered that “Prisync is the best solution for Magento stores“.