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The Guide of E-commerce in Romania

E-Commerce in Romania became popular and is growing day by day with 1.8 billion sales in 2016 corresponds %30 more than made in 2015 and on average, Romanian people spend approximately 5M euros everyday. Also according to research by GPeC published on Ecommercenews, a Romanian online shopper made 8.4 purchases on average.

It is estimated that there are approximately 5,000 online shops active on the market. However, research shows that there are over 20,000 websites in Romania that have shopping flow and add-to-cart buttons active.

The most popular product categories are still consumer electronics & IT, fashion & beauty, home & deco and baby, kids & toys. Another significant finding from the research show that apart from home & deco category, the average order value for the categories are all decreased compared to previous year like 161.64  RON vs. 180 RON in Fashion&Beauty or 669.37 RON vs. 680 RON in Electronics.


Romanian online shoppers are also becoming active in mCommerce area. Smartphone penetration rate has reached to %70. The big retailers in Romania realized the opportunity here and started optimizing their mobile channel resulting 50 percent of online shop visits coming from a smartphone or tablet last year. Moreover, mCommerce already accounted for 35 to 40 percent of all online shopping orders in Romania.

Here, until now we made a quick overview of e-commerce in Romania. From now on you will find detailed e-commerce guide for Romania for those who would like to improve their knowledge, reach more audience and enrich the networking opportunities. Respectively you’ll see the list of e-commerce blogs, top influencers, events and top e-commerce retailers in Romania.



Andrei Radu

He is the CEO & founder of GPeC (Romanian eCommerce AwardsGala) and also is the co-founder of

Carmen Albisteanu

Conversion rate optimization strategist.

Cosmin Daraban

He is the CEO of silkwebro – one of the popular e-commerce agencies in Romania.

Liviu Taloi

He is one of the well-known people about e-commerce in Romania. He is an e-commerce consultant and community manager of GPEC – one of the most important e-commerce events in Romania.

Mihai Patrascu

He is the founder of one of the popular e-commerce sites – – in Romania.

Oana Lavinia Biberi

She is the founder of which is the meeting place for those interested in e-commerce and online store managers who are looking for employees in this field. She also shares articles related to e-commerce on her blog.

Radu Vilceanu

He is the CEO & founder at Content Speed, the first e-commerce agency in Romania providing full range of services, including strategic marketing planning and implementation for online shops as well as full range of logistics support.

Raluca Radu

She is one of the organizers of GPeC Ecommerce Awards Gala and also has a deep knowledge about e-commerce.

Valentin Radu

He is the founder and the CEO of Omniconvert – a conversion rate optimization tool for e-commerce stores.



ECOMpedia is the major site about e-commerce in Romania. It has an interactive database of knowledge, where you can ask questions (how to start an e-commerce site, how to promote your online store etc.) and also find informative articles. Blog

GPeC E-Commerce Awards Gala is the organizer of the most important ecommerce events, conferences and workshops in Romania: The National eCommerce Conferences, the eCommerce Awards Gala & Competition and the eCommerce Summer School. Moreover, GPeC publishes insightful articles related to e-commerce in its blog. Besides the articles in Romanian language, you can also find them in English. Blog

Follow this blog to get daily online marketing, ecommerce strategies, articles, and social media use in online promotion in Romania. 




One of the must-attend events in the Romania, if you are interested in technology and e-commerce.

GPEC Summit 

GPeC brings together e-commerce and online e-commerce elite for 12 years : online stores, payment processors, banks, ecommerce tool developers, ecommerce solution providers and services, courier companies, Digital, price comparators, affiliate marketing networks, etc..

3 days of E-Commerce and Premium Online Marketing: Conference, Workshops, Expo and Networking with 700+ Romanian and international participants.

Summer School of E-Commerce 

Summer School of E-Commerce GPeC, the only series of intensive e-commerce and online marketing courses in Romania. You will be directly involved in workshops and put on practical exercises to help you in the concrete situations you hit daily in your online business.

GPEC Summit & E-Commerce Awards Gala

The Year of E-Commerce and Online Marketing event will bring you international and prestigious Romanian speakers, keynote and discussion boards where you can address your e-commerce questions that you always wanted to know the answer to. You are expecting superlative networking, 18 hours of premium content, renowned guests and a true show whose main actor you are.

Also, the annual eCommerce Awards Gala -most coveted awards in Romanian online – will take place at GPEC SUMMIT.


TeCOMM is the Eastern European event 100% dedicated to the eCommerce industry. Each year, this complex event brings together key industry players, influencers, eshop owners, marketing and eCommerce professionals with the aim to educate, inspire and find practical solutions for the challenges faced every day.


Bucharest Technology Week reunites tech enthusiasts and leaders for one week of gatherings across the city.The event places Bucharest on the international tech map and represents a great networking and learning platform for 15,000+ attendees looking for individual or business growth.


Popular sites in Romania

ALTEX is the first choice of Romanians when it comes to buying electro-IT products, due to the great products and services, the largest product range and the best price-quality ratio.

Operating for more than 10 years, is an online store with lower prices and immense variety of products.

Media Galaxy brings you the latest in technology, helps you keep up with everything innovation means! You have the most varied range of products, free shipping anywhere in Romania, a flexible payment system and the best price.

Evomag is active for 12 years in the eCommerce world which currently has over 120,000 active IT & C, Telecommunications and FMCG products.

PC Garage S.R.L. is a retail company selling almost every electronic products with great deals and superior customer service which make them one of the most popular online retailer in Romania. aims to constantly develop, meet the most demanding and complex demands in the automotive field. Consumers can find the whole range of aftermarket and original car parts for any type of car.

Floria delivers flowers and bouquets all over Romania and offers quality services and impeccable floral arrangements, being one of the most important online florists in Romania. sports world goes beyond limits. In our online store you can find sports articles for all ages, the most famous sports equipment, style and variety. All this brings a touch of perfection to the site and a plus of excellence.

Leroy Merlin is a major player in the global DIY market. This big e-commerce player offers products and solutions for DIY, decoration, construction and gardening.

One of the biggest decoration player in Romania, offers premium and stylish lighting, furniture and accessories.

Grillmarket offers elegantly and modernly the outdoor cooking experience, and aims to become an online shop for cooking and outdoor entertainment with the latest and innovative products.

Bebe Tei has been doing since the opening, and, unwaveringly, managed to bring their parents into a unique store concept, all they need for their little ones. Bebe Tei, the initiator of this baby supermarket concept, continues to support the need for parents to find all the products for the pregnant woman and the child between the ages of 0 and 4 in the same place. is the # 1 online fashion destination in Romania offering hundreds of thousands of products from an impressive variety of brands.

B & B Collection is an official importer and authorized distributor on the Romanian market of over 100 international brands of watches and jewelry. Currently, the company offers its customers original certified products through stores across the country.

Breslo is the leading creative marketplace in Romania. A powerful online network of over 185 000 registered users, creators and consumers of local design. It is a busy e-commerce platform, a passionate online community and a rising offline force in the Romanian design scene. offers huge variety of products with advantageous prices ranging from office products to brigh/reflective products.



If you think that you should be included in our list, share it via comments part.

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