E-Commerce in Romania became popular and is growing day by day with 2.05 billion for this year and it is expected to reach 2.5 billion in 2017, Romanian people spend approximately 5M euros every day. Also according to research by GPeC published on Ecommercenews, a Romanian online shopper made 8.4 purchases on average.
It is estimated that there are approximately 5,000 online shops active on the market. However, research shows that there are over 20,000 websites in Romania that have shopping flow and add-to-cart buttons active.
The most popular product categories are still consumer electronics & IT, fashion & beauty, home & deco and baby, kids & toys. Another significant finding from the research shows that apart from home & deco category, the average order value for the categories are all decreased compared to previous year like 161.64 RON vs. 180 RON in Fashion&Beauty or 669.37 RON vs. 680 RON in Electronics.
Romanian online shoppers are also becoming active in mCommerce area. Smartphone penetration rate has reached to %70. The big retailers in Romania realized the opportunity here and started optimizing their mobile channel resulting 50 percent of online shop visits coming from a smartphone or tablet last year. Moreover, mCommerce already accounted for 35 to 40 percent of all online shopping orders in Romania.
Here, until now we made a quick overview of e-commerce in Romania. From now on you will find detailed e-commerce guide for Romania from the presentation below. This detailed guide is helpful and beneficial for those who would like to improve their knowledge, reach more audience and enrich the networking opportunities.