Greece has been a pretty good size market for the ecommerce industry with a population of almost 11 million people. The market has grown by almost 20%, reaching up to $5 billion in the past year with 68% of online shopper presence. This increase is parallel to the yearly increase in total GDP by almost 10% ($235.6 billion).
Within the past year, B2C e-commerce has risen by 5% along with more product categories added when purchasing and 29% of online shoppers made up about 50% of the total online purchases.
Although, Greek online shoppers started purchasing from different categories within the past year, the top categories remain unchanged so far. Travel services is at the top of the list with 84%, followed by hotel reservations with 70%, electronic equipment with 69%, entertainment tickets at 69%, and lastly apparel and footwear with 62%.
On the other hand, Greek online shoppers’ behavior is mostly driven by researching for the best price on price comparison engines because they are mainly price sensitive (73%) and direct product comparison with 55% and better offers with 42% follow this practice. A few of the most popular e-commerce sites in Greece include Amazon, eBay, Amazon third parties, eshop, Plaisio, Public, and Skroutz.
Lastly, 30% of online shoppers in Greece purchase cross borders and they prefer UK e-stores (54%), China e-stores (47%) and USA online stores (34%) consecutively. Only 24% of Greek retailers sell to customers online in other EU countries and almost 47% sell in their own country.
All in all, after reading the quick statistical overview of Greece, below you can find a more detailed version including the top ecommerce blogs, influencers, ecommerce events, top e retailers and more. Enjoy our Greece ecommerce guide!