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La guía de E-Commerce en Grecia

Greece has been a pretty good size market for the ecommerce industry with a population of almost 11 millones de personas. The market has grown by almost 20%, reaching up to $5 billion in the past year with 68% of online shopper presence. This increase is parallel to the yearly increase in total GDP by almost 10% ($235.6 mil millones).

Within the past year, B2C e-commerce has risen by 5% along with more product categories added when purchasing and 29% of online shoppers made up about 50% of the total online purchases.


Aunque, Greek online shoppers started purchasing from different categories within the past year, the top categories remain unchanged so far.
Travel services is at the top of the list with 84%, followed by hotel reservations with 70%, electronic equipment with 69%, entertainment tickets at 69%, and lastly apparel and footwear with 62%.

Por otro lado, Greek online shoppers’ behavior is mostly driven by researching for the best price on price comparison engines because they are mainly price sensitive (73%) and direct product comparison with 55% and better offers with 42% follow this practice. A few of the most popular e-commerce sites in Greece include Amazon, eBay, Amazon third parties, eshop, Plaisio, Public, and Skroutz.


Por último, 30% of online shoppers in Greece purchase cross borders and they prefer UK e-stores (54%), China e-stores (47%) and USA online stores (34%) consecutively. Sólo 24% of Greek retailers sell to customers online in other EU countries and almost 47% sell in their own country.


Todo, after reading the quick statistical overview of Greece, below you can find a more detailed version including the top ecommerce blogs, fuentes de influencia, eventos de comercio electrónico, top e retailers and more. Enjoy our Greece ecommerce guide!

 

 

 

  • Pavlos Georgiou

    Olvidaron de altershops.gr una moda ecommerce tienda con 6 tiendas físicas

  • Es ahora en la lista de Pavlos! Saludos! 🙂

  • Konstantina Kostopoulou

    Hola Mert !
    Gracias por mencionar nuestro evento en su Blog el post para la 11/12 deoctubre en Salónica y Atenas. Somos los organizadores, Expertos en Magento y socios cumplir con Magento solución http://www.converge.gr se, usted podría poner nos para arriba en esa lista si se puede ;). Pero por otra parte estaría interesado con prisync a tener una charla o patrocinio sobre su producto ? En contacto con nosotros en nuestro sitio si usted está interesado.
    Gracias de nuevo….