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Conversiones de E-Commerce: 19 Hacks para mejorar su tasa de conversión

¿Cuál es el objetivo final de un equipo de marketing de comercio electrónico? Algunos podrían pensar que mejorar el tráfico del sitio web es la tarea más crucial, pero los vendedores en línea sabrían que la conversión de que el tráfico es la mitad de la batalla ganó.

Las conversiones de comercio electrónico en el negocio minorista constituyen una de las métricas más importantes que determinan sus ingresos. Incluso si crees que lo estás haciendo muy bien, todavía hay mucho espacio para mejorar sus márgenes. Y en el comercio electrónico las optimizaciones y mejoras son una historia interminable. Es por eso que hemos preparado esta guía definitiva para aumentar sus tasas de conversión y traer luz a lo largo de su viaje para hacer mejores ventas.

¿Qué es una tasa de conversión

Una tasa de conversión en términos generales es el porcentaje de visitantes en su sitio web que toma la acción deseada. En nuestro caso, la acción deseada es una compra.
Tasas de conversión minoristas en línea %1.8. Sin un diseño elaborado, un sitio web es más probable que permanezca muy por debajo de la media.

tasa media de conversión

La preocupación fundamental al diseñar un sitio web de comercio electrónico es rectificar a los clientes’ viaje de compra. Para hacerlo, usted debe averiguar qué obstáculos se encontraron con que resultó en un carro abandonado.

Más precisamente, en cuyo momento dejaron el camino para comprar.

Con la ayuda de software de análisis gratuito, Las PYME scan medir;

  • ¿En qué página específica decide salir un comprador?,
  • Cuánto tiempo pasan los usuarios en el sitio web,
  • El número de visitantes convertidos,
  • De dónde viene el tráfico (Investigación de Google, visitas directas, sitios web de referencia),
  • El tráfico pagado,
  • Número de nuevos usuarios,
  • El dispositivo que utilizan

Por lo tanto, como primer paso, identificar los problemas de su sitio web. Después de averiguar particularmente dónde lucha su sitio web, puedes aplicar estas tácticas generales para aumentar tus conversiones:

19 Hacks para mejorar su tasa de conversión

De marketing

1. Usar imágenes de alta calidad

90% de los compradores dicen que las imágenes son el factor más importante en una decisión de compra. Las imágenes son de vital importancia para usted. Dado que los compradores en línea no pueden tocar, Gusto, o oler sus productos, tienen que contar con lo que ven. Ni que decir, las imágenes de su producto deben ser de alta calidad. Pero eso podría no ser lo suficientemente bueno. Muchos minoristas, particularmente tiendas de ropa, mostrar vídeos de sus productos para ofrecer una mejor descripción.

asos-video

El contenido de vídeo puede mejorar el tráfico orgánico hasta 157%.

Incluso si tienes imágenes de alta calidad, debe presentar una descripción detallada de todos los tipos de productos. After applying these steps, your returns will drop significantly.

2. Use pricing as a weapon

There is a simple reason why precios competitivos convert more customers.

levis-price-comparison

When shopping for a product sold on more than one store, you go for the best price. Customers do so too. You must continuously adjust prices against competitors and see which price brings more customers.

3. Ofrecemos el envío gratis

The top reason why U.S. shoppers abandon a cart is the extra costs. Not only giants like Amazon but also most of the SMBs offer free shipping, and you must do so too. If you can’t afford the shipping costs entirely, reflect some of it on prices. The psychological effect of free shipping on customers will outshine the price increase.

Envío gratuito

4. Allow customers to review your products

Customers want the opinions of others, just as you do when you shop online. Además de, you can learn the pearls and pitfalls of your products directly from customer reviews. Since reviews are beneficial to both you and your customers, insert a review section if you don’t already have one.

Reseñas de clientes

5. Clearly define your Unique Selling Proposition(USP)

Give customers a reason why they should shop from you. It might be your prices, the quality of your products, or your customer service. Highlight what differentiates you from your competitors.

6. Improve your SEO ranking

Search Engine Optimization is the process of optimizing the organic traffic of a website. Be sure to optimize your ranking by implementing SEO optimization techniques.

Ventas

7. Send follow-up e-mails

When a customer abandons the cart after giving an e-mail address, that means she/he followed through the last stage of the sales funnel. That person is one step away from a purchase and deserves your attention. Send follow-up e-mails and offer personal discounts to finalize the conversion.

If you don’t have the time to do it yourself, use cart abandonment software to automate this process.

8. Provide a wide range of payment options

You don’t want to lose customers that came all the way to the end of the sales funnel because of a payment problem. If a customer leaves just because she/he can’t find her preferred payment method, this is a huge problem. Offer as many options as you can.

several-payment-options

9. Make use of product recommendation

Recommending related products will help you persuade indecisive shoppers and increase shopping carts in size. Recommend truly related products rather than randomly presenting several products.

offer-related-products

Apoyo

10. Be accessible

51% of shoppers state that they trust the company if it’s easy to contact someone. Customers value being able to contact people behind the online store. Even if you don’t disclose contact information on the product pages, create an ‘About Usor ‘Contact Uspage that will help you gain customerstrust.

11. Provide chat support

Since customers can’t have a face to face conversation, you need to be able to answer their questions online. There are two things you can do.

You can use a chatbot, a computer program working without human intervention. Or you can use live chat software that enables the sales and services team to respond to customer questions in real-time.

Chatbot vs Live Chat

Fuente:https://acquire.io/blog/chatbot-vs-live-chat/

There are ups and downs for both, and it’s your task to find out the one which best fits your business.

UX

12. Allow guest check-out

23% of shoppers won’t purchase if creating an account is required. If you want to turn them into frequent users, allow them to check-out as guests. Rather than forcing them to create an account, you can build brand loyalty once they get used to buying from your store.

Guest Check Out

13. Ease the check-out process

Any type of users must be able to shop from your store, por lo tanto, you must clear the check-out page of any complicated or confusing task. Make it as clear as possible. Don’t ask for any information more than what you exactly need, even if it means ending up with very little.

14. Design a straightforward website structure

Finding a product category must be effortless on your website. Design your website in a way that every step of the purchase funnel is easy to complete for all types of customers.

From finding a product to finishing the purchase, make sure every step is easy and clear.

Technical

15. Speed up your website

57% of consumers click off if the loading time for a webpage takes more than 3 segundos. There are numerous techniques to speed up your website and reduce the page load time. Although we won’t be able to address them in this post, a slow website is a problem that can increase cart abandonment by up to 75%. Apply speed-up techniques to avoid losing customers.

16. Make sure customers know your website is safe

Hoy en día, consumer privacy is a major concern globally. More and more governments force big tech companies to be more careful about accountability and transparency.

To improve security, display security certificates and use HTTPS webpages. Además, make your privacy policy as clear and transparent as possible.

Amazon Privacy Notice

17. Increase mobile usage

Mobile transactions account for 40% de todas las transacciones de comercio electrónico. Ni que decir, businesses must synchronize their mobile and web. Catch up with the latest technology and design to draw customers to your mobile platform.

mobile-platform-alibaba

Don’t forget this may bring up additional costs.

Legal

18. Make sure your return policy is apparent

63% of U.S. shoppers say that they won’t purchase if they can’t find the return policy.

Además de eso, consumers expect a seamless return policy. To get ahead of competitors, offer them free return shipping. Remember that consumer-friendly policies might be a little costly in the short-run but will pay off in the long-run.

19. Offer money-back guarantee

Standardize a money-back guarantee for all your products. Although it may seem costly, it will build brand loyalty in the long-run.

Palabras finales

As an online retailer, your main goal is to convert more customers. Not only the products you sell but also how you sell them matters. El diseño de, technical features, contenido, seguridad, and practicality of your website have a substantial impact on conversion rates.

En este post, we’ve covered 19 hacks, and implementing all of them will significantly increase your conversion rate. Since almost all of these tactics are free & applicable to all sizes of businesses, it’s time to get going.

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