Welcome to another issue of Prisync’s weekly ecommerce news. Leaving year’s first month behind we are bringing the news and tips on ecommerce that mattered to us this week. Continue to read to learn more on what the leading brands are doing, how much the ecommerce has grown and some statistics that might help you on your marketing strategies.
Let’s start with some growth news again. Reports show that Amazon captures one third of the ecommerce traffic. Also UPS has reported that their daily shipment rates have increased by 2.4% thanks to deliveries of ecommerce businesses. And ecommerce shipments now make half of UPS’s business.
As we’ve said in our previous post, Asia-Pacific has the highest marketshare in ecommerce. And Asia’s ecommerce market grew 32% in 2015, with China leading the sales and purchases.
The CEO of Michael Kors, John Idol, said that the decrease in retail sales were caused by online sales. With increasing their online sales in the US, now Micheal Kors will get its online stores into 22 different countries. The idea of Michael Kors expansion in ecommerce is not because they are planning on getting very high rates of sales but they are planning on luring customers into the physical stores so they can interact with the brand more. Also the brand will improve their mobile store since the mobile traffic increases every month.
Speaking of mobile, Under Armour an athleticwear brand which has plans on passing Nike with increasing sales and being number 1 in sportwear, reported that 23% of their online sales was via mobile devices.
Forrester research showed that mobile affects offline sales and the effect is increasing continuously. Thus, now companies are trying to improve their omnichannel experiences. For some omnichannel trends that companies are empolying you can check here. In addition to those, e-retailers have started to show 3D images of furniture in the customers own house.
In Canada, the marketers are putting more resources into mobile ads. It is estimated that the expense of mobile ads will reach $2.09 million by the end of 2016. Moreover, Google concludes its mobile ad revenues keep increasing every year.
It seems that mobile commerce and mobile traffic are becoming crucial to every ecommerce business all over the world.
Conversion is another important factor of ecommerce business. And by some reason some customers leave their carts abandoned right before check out. And 28% of potential customers do this because of unexpected shipping costs. And 23% of them abandon carts because they need to create an account.
However, 24 % of the customers said that they would spend more to pass the free shipping threshold.
In our latest blogpost we talked more on User Generated Content, and how reviews affect customers purchase decisions. The same infographic, suggests 55% of the customers do get influenced by the reviews. Facebook turned out to be the most influential social media channel on purchasing decisions.
As ecommerce continues on growing, it is important to learn from what big companies focus on, and the marketing strategies to success as a relatively small ecommerce company.
Hope to bring you more of the trends and tips next week!
Reading news and keeping track of the trends are key points in having a successful marketing campaigns. Keeping track of your competitors’ prices is one of the key points in having a successful business! To do this task in an automatized way, there is Prisync, competitor price tracking tool for ecommerce companies.
And it’s super simple to see how Prisync might help you as it already does for ecommerce companies from more than 30 countries.