We are facing the end of the year, so it is time to look back and see what
- Google Express launched a pilot project in some neighborhoods of Los Angeles and San Francisco to offer same-day delivery of fresh groceries.
- Juniper Research forecasted that more than 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020. Mobile integration is one of the most prominent factors of omnichannel strategy and companies know it well.
- Amazon, Wal-Mart and Apple lead retail sales in the US. The market is still experiencing 10-12% growth per year, but Amazon will be hard to catch, since it sells almost 6 times more than second-place Wal-Mart.
- Alibaba has been investing heavily in virtual reality. They think this will be a key factor in instore user experience in the future.
- Pinterest launched Promoted Pins. Social Networks have had some problems in monetizing their offers, but now promoted content seems to be achieving its objective. Pinterest added their name to the list of social networks offering promoted content.
- Alibaba continued with its investment, and announced an investment of $1 billion to control Lazada Group SA.
- Gear commerce launched virtual reality ecommerce software.
- Alipay enabled a way for Chinese buyers to pay in Europe while they are abroad. The project is aiming to target two billion people in five or ten years.
- Google added shopping ads to image searches, and Econsultancy offered us their views about the subject. Among other, insights, they forecasted a low in organic traffic from image searches.
- European B2C Ecommerce report forecasted that European ecommerce will pass €500 billion in 2016.
- Alibaba announced that Ant Financial planned to buy a 20% stake in Thai payments company Ascend Money. Bloomberg informed us about this, and recently in November the media confirmed the movement.
- Amazon launched a full online supermarket in the UK with same-day-delivery. It started in central and east London.
- Sephora enabled the purchase of products featured in live stories by taking a screenshot. It is possible by downloading an app called ShopStyle and was a big step to engage the brand with the youngest buyers. No doubt the future of ecommerce will be related to this.
- La Redoute launched a Chinese website by partnering with Azoya, a Chinese company that would help the French ecommerce site to understand the market and adapt the offer to them.
- Smartphones became the main source of traffic for ecommerce websites.
- Alibaba investments never end. This month they announced that they were the largest stakeholder of Intime Retail. a Chinese mall and department store operator.
- Prime Day was the best-selling day in the history of Amazon.
- Wal-Mart announced the purchase of Jet.com for $3 billion to better compete against Amazon. The merger of the companies will aim to mix the experience of Wal-Mart with offering great prices with the online selling of Jet.com.
- Dominos launched Dom the Pizza Bot for Facebook. Just another proof of how technology is helping businesses of all sizes to convert and offer a better user experience.
- Dutch companies tested drone delivery. The project aims to allow drones to deliver the products without needing the customers to be at home.
- The French company Galeries Lafayette, one of the classic department stores in Europe, bought BazarChic to start its omnichannel offer.
- Weebly 4 was the first ecommerce platform that allowed web design, and marketing solutions from the same website.
- Visa announced updates to its verification process to fight against fraud. To do so, they used 3-D secure, in which mobile experience was also improved, and Verified by Visa that will identify suspicious behaviors to ask for more data.
- Rocket Internet lost $690 M in the first half of the year. And that wasn’t all. The rest of their data was also an invitation to pessimism.
- ShopBot bot was launched to use artificial intelligence through Facebook chat box to help users when buying on eBay. However, in TechCrunch they weren’t happy at all with the result.
- Facebook launched Marketplace in US, UK, Australia, and New Zealand to allow its users to exchange things locally in a more secure way.
- And again, Facebook is trying to improve its profits from local retail. This time they offered a way to buy local tickets, food or even appointments in restaurants through their page.
- Deloitte forecasted ecommerce sales to match stores sales during Holidays.
- After some concerns about the deceleration of the economy of China, Chinese buyers shut up pessimistic analysts with Singles Day by setting a new sales record. The total gross merchandise value of goods sold was $17.8 billion.
- Califia Farms launched its ecommerce platform. Another step in the extension of their online groceries (in this case beverage) offer.
- Instagram announced the creation of an ecommerce team that will work to improve the social network potential in this subject.
- Now it is official! CyberMonday hit a new record of all times with $3.45 billion online sales.
- Victoria’s Secret enabled online buying in its fashion show through their mobile app.
- Lyst let the world know that Puma sneakers were the most searched item in their site on 2016.
- Amazon is planning to open an offline store in which you won’t need to pay the cashier. Customers will just grab the products and go. Payment will be conducted online with Amazon Go app.
So, these are some of the most important news items that we read during 2016. There are still a few weeks left before 2017, and we have no doubt that the news will continue to be as interesting and exciting as in this last year. We will be here to inform you of all of it!