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E-Commerce News: 19-25 November 2015


Hello dear e-commerce folks!

Last week was again full of holiday season strategies and tips, so just take your seat, we got you covered with the best of best ecommerce news, tips and tricks to implement in your operations. Also, there were many growth announcements and also investment news coming in from the e-commerce markets worldwide. So, let’s cut the intro here and get into the details.

People crowd the first floor of Macy's department store as they open at midnight (0500 GMT) on November 23, 2012 in New York to start the stores' "Black Friday" shopping weekend. AFP PHOTO/Stan HONDA        (Photo credit should read STAN HONDA/AFP/Getty Images)

Holiday shoppers have started to grab the early deals in the air. Web sales were up 21% Tuesday (24 November) over last year, IBM says. It seems that holiday season strategies in retail are getting better, faster, stronger each year.

We are also seeing many early promotions blanketing the web already. Likes of Kohl’s, UsTrendy and Groupon started their campaigns days earlier than the Black Friday.

As we have so many deals, campaigns and offers in the market, it’s surely a brilliant learning ground for marketers to steal nice ideas away to be implemented for the following seasons. Econsultancy covered this by asking “Which Retailer has the best Black Friday Strategy?”.


With all these effort put into the market, surely we are seeing a superb momentum all around the world. For example, US online sales increase %15 in Q3.

Another signal of growth in a market is surely the money invested in it, and e-commerce market had no lack of sign in that respect. On a single week, many investment news like, Jet’s $350 million round or the Argentine’s market leading e-commerce company Avenida’s round of $30 million.

Along with growth stories in market and such investments, it also feels great to read that once offline-only retail giants are succeeding immensely in e-commerce. For example, today, e-commerce counts for %21 of Abercrombie’s sales. Similarly, FootLocker is about the hit the billion mark with its total digital sales.

Surely, all these success stories and achievements comes from well-defined strategies and in order to generate such strategies, we got to be closely watching the best practices in the market, and expert tips and comments. Last week was generous enough to put such posts on display from many blogs all around the world.

Simplicity is crucial. So, Lemonstand’s point of view towards simplification of e-commerce shopping experience is worth taking a look at.

Another room for growth in e-commerce is expanding into different countries and this should be executed responsibly. Econsultancy’s piece on International E-Commerce focuses on 4 things to be considered while executing around this idea.

Our friends over at Shopify really know what content marketing is, so it’s also worth reading their 4 tactics for it, and actually quickly implementing those content marketing strategies in our own e-commerce business.

Our market will continue growing worldwide at a tremendous pace, and there will be many more ecommerce news and tips to share each and every week. So, stay tuned to catch up with the market through our curated weekly news and tips on Prisync Blog.

Have a lovely e-commerce day!


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